About Act-On Marketing Automation

Act-On’s marketing automation gives you the tools you need to get the right messages to the right people at the right time. It helps to measure your marketing success through a marketing ecosystem to manage leads. It also helps to set up email campaigns that deliver timely content.

Act-On Marketing Automation Specification

Deployment

  • Web

    web-based

Operating system

  • W

    Windows

Hardware Configuration :

Not Available

Software Configuration :

Not Available

Act-On Marketing Automation is best suitable for

Size :

1-10

11-15

16-200

201-500

501-1000

1001-5000

5000+

Organization type :

SMEs

Mid Market

Enterprise

Govt

PSUs

Startups

Agencies

Industries :

  • All Industries

About Act-On

Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to customer loyalty. With Act-On, marketers can drive better business outcomes.
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Features of Act-On Marketing Automation

Lead management

All leads are not created equal. Act-On automated programs and list maintenance programs help you clean, score, sort, and distribute leads based on their quality and behavior. Increase close rates by combining lead scoring capabilities with an automatic hand-off to sales when leads hit a score threshold indicating they’re ready to buy. High quality leads can be passed directly to your CRM for sales follow-up, while marketing can focus efforts on engaging leads with lower scores.

Act-On gives you the tools to quickly and easily set up strategic campaigns that deploy automatically based on your pre-programmed rules. From simple messages to highly sophisticated campaigns, Act-On’s automated programs allow you to use conditional “if-then” logic to trigger the next step in a campaign. You can set rules to automatically trigger emails, sync lists, and update data fields.

Set up email nurture campaigns that deliver timely content and offers to leads based on where they are in the funnel, their attributes, what actions they take, and more. Lead nurturing keeps your brand top-of-mind with prospective customers via interval-based email messages that offer targeted content meant to educate and engage prospective customers as they move through their buying journey. Dramatically reduce resource time and labor costs by creating your email campaigns just once, and then letting them run on autopilot per your instructions.

Act-On Marketing Automation plans and pricing

Web-based

Professional

Rs. 60300.00 ( Per Month )

  • Billed annually
  • Starts at 2500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30000 API calls per day

Enterprise

Rs. 134000.00 ( Per Month )

  • Billed annually
  • Starts at 2500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30000 API calls per day

Act-On Marketing Automation Demo Video

What is Marketing Automation? Marketers and business executives often ask this question when their fast-growing company needs to scale its marketing practices up, and they begin to research their options. Marketing automation is software that lets marketers automate manual tasks and multi-step processes in order to: *Save time *Make processes more efficient and consistent *Measure the results *And make the results, such as leads generated or leads converted, more predictable

Act-On Marketing Automation alternatives

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Act-On Marketing Automation Reviews and Ratings

Add Review
User

A.R PARDHASARADHI

great information provider

Overall

30th September, 2017

Ease of Feature

Ease of Use

Value for money

Customer Service

  • Pros -
  • I stumbled onto Techjockey while doing research for a software. I was reviewing ratings of these systems to help me figure out which ones to look into further. I was contacted by Brittany who asked me a few questions as to what kind of software I was looking for and then she forwarded me 5 possible systems that might work for us. She also forwarded the notes from our conversation to the 5 software companies and then I was contacted by each of them. After discussing my needs further with the 5 different options, I was able to narrow it down and after being able to see their demos and try their free demos of their systems, I have my search narrowed down to just 2 and will make my decision this week. I also found Techjockey "Best Practices : How to Evaluate Software Demonstrations" and "Best Practices: Understanding and Comparing Software Price Quotes" flyers very helpful and used these tips in narrowing down and evaluating the software companies. I would definitely suggest Techjockey because they have the reviews and company contact information already available and saved me a ton of valuable time!
  • Cons -
  • No Cons
User

sunil gurnani

They suggested several good matches

Overall

23rd September, 2017

Ease of Feature

Ease of Use

Value for money

Customer Service

  • Pros -
  • A terrific resource to begin your selection process
  • Cons -
  • No Cons

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