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ActiveCampaign

Brand: Activecampaign

  • 4.4

  • 23 Ratings & 23 Reviews

An all-in-one marketing automation platform that helps small organizations to create customized user experiences to help their business grow.

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Starting at $15

ActiveCampaign Software Overview

What is ActiveCampaign?

A fully automated marketing automation software that assists businesses in suggesting, personalizing, and improving a campaign. Numerous features of ActiveCampaign assist in cultivating meaningful customer experience by building responsive campaigns and banners.

ActiveCampaign's user-friendly design has aided several firms in increasing sales engagement and automation. Aside from that, this platform's abundance of functionalities, including customer relationship management, marketing automation, sales automation, and email marketing, enable effective workflow.

Why Choose ActiveCampaign?

For several reasons, ActiveCampaign is an excellent marketing automation tool. Following is a list of a few of them:

  • Progressive AI Capability: Provides its own generative AI to assist marketers in identifying the most effective real-time engagement strategies. Equipped with advanced AI features like Customer Journey Builder, Generative AI, and Predictive Demographic, ActiveCampaign has maintained its reputation well enough in the market.
  • Generate and Nurture leads effortlessly: Enhance customer engagement by providing them with personalized ads, SMS, and emails as per their preference.
  • Superior Segmentation: Loosen up the hectic task of customer separation using ActiveCampaign Segmentation. Send appropriate messages to the appropriate client and increase their level of satisfaction.
  • Advance Integration: ActiveCampaign integrates with 950+ applications and feels the freedom to connect with those apps only that are most suitable for your organization.

Additional Features of ActiveCampaign

There are several functionalities of ActiveCampaign, that make it stand out in the crowd. Some of them are listed below:

  • Smart Content Creation: Using ActiveCampaing you can create your own highly personalized emails, landing pages, and forms thereby increasing customer engagement and trust in your product.
  • Dynamic Content: Allows you to enhance the click rate, click-throughs, and total conversions. To customize content according to user preferences, use information, tags, and groups from your segments.
  • Audience Management: Segregate your audience accurately with the help of audience management. Treat every single audience as your only lead and make highly personalized messages and campaigns via 1:1 Emailing.
  • Advance Reporting: Don’t restrain yourself with simple reports and CSV files. Do more with ActiveCampaign which allows advance analytics and reporting. Features like contact reporting, automated reporting, and store performance analysis allow you to do more than just simple reporting.
  • Add-on CRM: Get real-time data with the help of additional CRM functionalities such as, lead scoring, sales engagement automation, e-commerce automation, and much more.

Who are the Potential Users of ActiveCampaign?

ActiveCampaign is used by a variety of organizations, here is the list of industries that use ActiveCampaign:

  • Healthcare Centers: Using ActiveCampaign’s intelligent marketing automation, healthcare centers keep organized data of all your patients.
  • Educational Institutes: ActiveCampaign assists educational institutions in improving their customer engagement with their clients, improving the workflow of their staff, and creating attractive campaigns.
  • Non-profit Organization: It helps non-profit organizations with easy lead capturing, and automates the process of securing donations, raising awareness, and managing contacts.
  • Retail Business: It assists marketers in automating their traditional marketing methods and enhancing their online footprint. Using ActiveCampaign industries can enhance workflow and generate more revenue.
  • Consulting Services: They make use of ActiveCampaign and build efficient campaigns for their customers. It also helps them in running campaigns, and keeping the user updated with any possible alteration.

Key Takeaways of ActiveCampaign

Let’s go back and grab some of the essential pointers of ActiveCampaign.

  • ActiveCampaign is an all-in-one platform that allows everything from email marketing to creating responsive landing pages, to providing advanced CRM functionalities.
  • Contact management and contact segregation is really easy with ActiveCampaign.
  • It helps in grouping the contacts as per their demographic, ensuring clients receive relevant updates and necessary information about their new leads.
  • ActiveCampaign allows lead scoring that helps sales and marketing teams rank potential customers based on their likelihood of becoming customers.

ActiveCampaign Pricing Plans

ActiveCampaign pricing plans are divided into four subcategories.

  1. The Starter pack costs $15/month and is equipped with enough functionalities for a user to get comfortable with the software.
  2. Activecampaign Plus plan that sums up to $49/month and provides automation and other customer insights.
  3. Their Pro plan costs $79/month, using which gets everything from the Plus plan along with Omnichannel marketing.
  4. The last is the Enterprise pack, wherein you can unlock every possible feature of ActiveCampaign costs $145/month.
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Activecampaign Company Details

Founded Year:  2003

ActiveCampaign specializes in email marketing, transactional email, marketing automation, and sales automation.

Director/Founders Jason F. VandeBoom
Company Size 1000+ Employees

ActiveCampaign Pricing & Plans

Starter
Starting at $15
    • Users

      Users
      Users
    • Monthly

      Monthly
      Monthly

Key Features

  • Multi-step marketing automation

  • Omnichannel marketing

  • Conditional content

  • Predictive sending

  • Generative AI

  • Advanced contact management

Plus
Starting at $88
    • Users

      Users
      Users
    • Monthly

      Monthly
      Monthly
Enhanced CRM (Price: $ 39)
  • Monthly
    1

Key Features

  • Multi-step marketing automation

  • Omnichannel marketing

  • Conditional content

  • Predictive sending

  • Generative AI

  • Advanced contact management

Pro
Starting at $147
    • Users

      Users
      Users
    • Monthly

      Monthly
      Monthly
Enhanced CRM (Price: $ 68)
  • Monthly
    1

Key Features

  • Multi-step marketing automation

  • Omnichannel marketing

  • Conditional content

  • Predictive sending

  • Generative AI

  • Advanced contact management

Enterprise
Starting at $240
    • Users

      Users
      Users
    • Monthly

      Monthly
      Monthly
Enhanced CRM (Price: $ 95)
  • Monthly
    1

Key Features

  • Multi-step marketing automation

  • Omnichannel marketing

  • Conditional content

  • Predictive sending

  • Generative AI

  • Advanced contact management

ActiveCampaign Features

Core Functionalities

  • icon_check Contact Management
    Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Templates
    Ready-to-use email and campaign templates
  • icon_check Landing Page / Web Forms
    Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check SMS Marketing
    Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Automated Workflow Optimization
    Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check A/B Testing
    Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content
    Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Custom Workflows
    Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Customer Journey Mapping
    Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Content Marketing Automation
    Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Social Media Automation
    Process via which content gets scheduled on social media in an automated manner.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Behaviour Management
    A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Compliance Management
    Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Loyalty Management
    Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Progressive Profiling
    It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Through Channel Marketing Automation (TCMA)
    Helps companies with automated marketing activities across various channels.
  • icon_check User Access Management
    Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Visual Editor
    Helps in quickly assembling campaigns by dragging and dropping elements.

Campaign Management

  • icon_check Campaign Optimization
    Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel
    Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Performance Analytics
    Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Landing Page Optimization
    It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Channel Management
    Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Multichannel
    To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Channel Optimization
    Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Data Driven Optimization
    Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Conversion Rate Optimization (CRO)
    Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Advertising Management
    Process that involves planning and executing campaigns to promote a product or service

Lead Management

  • icon_check Lead Scoring
    It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check List Management
    Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Lead Nurturing
    It engages with the potential customers to encourage them to make further purchases
  • icon_check Leads Conversion
    It helps organization in converting potential client to prominent customers
  • icon_check Segmentation
    Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Lead Generation
    It helps in attrracting new potential customers
  • icon_check Lead Qualification
    Helps the users in identify and prioritize the best leads.

Email Marketing

  • icon_check Auto - Responders
    Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns
    Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Email Optimization
    Segments your email in an optimal manner
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.

WhatsApp Marketing

  • icon_check Auto - Responders
    Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns
    Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Segmentation
    Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Bulk Messaging
    Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.

Integrations Supported

  • icon_check CRM Integration
    Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check Third Party Integration
    Allows the user to integrate with several thrid party applications with ease.
  • icon_check Webhooks
    Messages that are sent from one application to another, when the trigger is set.
  • icon_check API Integration
    Ability to connect two or more applications via APIs.
  • icon_check Barcode Integration
    Deliver clients prewritten messages depending on specified triggers.
  • icon_check Event Marketing
    Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing
    It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management
    With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

  • icon_check Predictive Analytics
    Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking
    Users can analyze and track customer's activity over the platform.
  • icon_check Real-Time & Actionable Insights
    Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Heatmaps
    Helps marketers spectate their visitor's activity on their page.
  • icon_check Live View
    It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check PDF Report
    Allows the user to export the data in PDF format
  • icon_check Session Recording
    Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Web Form Tracking
    Allows the user to track the activities of the users once they submit the form.
  • icon_check Dashboards
    Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification
    Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications
    You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Push Notifications
    A powerful tool that helps in converting clients to prominent customers
  • icon_check Desktop Notification
    Gives you a pop-up notification on your desktop itself.
  • icon_check In-App Notifications
    Facilitates the user with notification with-in the app as well.
  • icon_check Real-Time Alerts
    Allows companies to instantly send clients tailored and pertinent marketing messages.

AI Capabilities

  • icon_check Predictive Analytics
    Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping
    Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI
    The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations
    Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper
    Assists the users with engaging email subjet lines
ActiveCampaign Demo Video play icon

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Watch the demo video to explore key features, real workflows, and how the software fits your business needs.

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ActiveCampaign Specifications

Supported Platforms
Ubuntu Ubuntu Windows Windows MacOS MacOS Linux Linux
Devices
Desktop Desktop
Deployment
Cloud-Based Cloud-Based
Suitable For
All Industries
Business Specific
All Businesses
Business Size
Small Business Medium Business Enterprises SMEs
Customer Support
Phone Email Live Chat Communities Forums
Language
English Deutsche Italiano Español
Training Resources
Videos

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ActiveCampaign Reviews

4.4

Out of 5

img

Overall Rating

Based on
23 Verified Reviews

Rating Breakdown

  • Features 4.4
  • Value for Money 4.3
  • Ease of Use 4.3
  • Customer Support 4.4

85% Recommend this Product

Add Review

Pros

  • "ActiveCampaign offers the ability to set up automated sequences, which means we can focus on other tasks, knowing our email campaigns are running smoothly in the background."

    Rohit KanojiyaAug 13, 2024

Cons

  • "There are some limitations, such as the need to manually add contacts to segmented lists. "

    Nishikant BawankuleAug 26, 2024

  • "The frequent price increase is a bit disturbing, especially for my startup. "

    Jai Kishan VajpayeeAug 14, 2024

  • "The platform can sometimes be slow, particularly when working with large email automation setups. "

    Ashish AnandAug 13, 2024

ActiveCampaign Video Reviews

youtubeVideoId

5

“How Party Headphones uses the CRM to streamline logistics”

Review by: Matt bernier

youtubeVideoId

5

“Thinkific speaks directly to their customers with segmentation”

Review by: GARRY Allen

youtubeVideoId

5

“The Museum of Science and Industry uses Personalization to Entice Visitors”

Review by: Steven beasly

Rohit kanojiya

Product Manager

Industry: SAAS User since: 1-2 years

3.8

Reviewed on: Aug 13, 2024

Techjockey Verified

“ActiveCampaign: Perfect Software That Keeps Our Marketing process on Track”

The automation capabilities allow us to manage multiple campaigns, and the customer support has been consistently helpful.

Pros

ActiveCampaign offers the ability to set up automated sequences, which means we can focus on other tasks, knowing our email campaigns are running smoothly in the background.

Cons

No issues faced so far.

Switched from Brevo

Reason to switch

We needed a platform that could manage more complex marketing strategies.

Neelam Sharma

Product Manager

Industry: SAAS User since: 1-2 years

3.8

Reviewed on: Aug 14, 2024

Techjockey Verified

“ActiveCampaign has improved our sales.”

ActiveCampaign has simplified our sales processes. The automation features save us a lot of time and ensure that no lead falls through the cracks. The detailed reporting feature helps us optimize our campaigns.

Pros

As someone who manages both marketing and sales, having a tool that can handle complex workflows and email sequences is a blessing. The reporting feature gives us the data we need to continuously improve our campaigns, and the platform’s integrations make it easy to connect with the other tools we use.

Cons

The email editor could use more flexibility.

Reason to switch

We were looking for budget-friendly software.

Nishikant

Manager

Industry: SAAS User since: 1-2 years

4.2

Reviewed on: Aug 5, 2024

Techjockey Verified

“ActiveCampaign helped us in increasing our sales”

After overcoming the initial complexity, we’ve been able to use its capabilities, from managing complex email sequences to utilizing the CRM tools for tracking our sales pipeline.

Pros

It took some time for us to fully utilize ActiveCampaign, but the benefits became apparent as we grew. As a small business, the initial setup was difficult but once we got accustomed to it, the advantages were clear. Additionally, the detailed reporting tools have provided us with useful insights.

Cons

Difficult to understand in the beginning.

Switched from Contlo

Reason to switch

We outgrew Constant Contact and needed a platform that could support more complex email marketing strategies.

See All ActiveCampaign Reviews

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Which operating system does ActiveCampaign support?

ActiveCampaign Marketing Automation Software is compatible with Windows operating systems.

Is there any ActiveCampaign app?

ActiveCampaign Marketing Automation Software app is not available.

What is deployment type of ActiveCampaign?

ActiveCampaign Marketing Automation Software supports Web-Based.

Who are the potential users of ActiveCampaign?

ActiveCampaign Marketing Automation Software is typically used in All Industries.

Is there any free trial or demo for ActiveCampaign?

ActiveCampaign Marketing Automation Software demo is available for free on Techjockey.com.

Is ActiveCampaign free?

ActiveCampaign Marketing Automation Software offers a free trial. However, the premium plan with advanced features available at Techjockey.

How can you download ActiveCampaign?

For ActiveCampaign Marketing Automation Software installation, insert the given CD/USB flash storage in your system and open the Setup Wizard to get started.

How does ActiveCampaign work?

ActiveCampaign Marketing Automation Software helps with Marketing Automation,Email Marketing,Newsletter and Subscription forms. It's a complete solution for Quick Segmentation,Website Tracking,Campaign Reports and Landing Pages.

ActiveCampaign Questions

Q:

How to set up a workflow in ActiveCampaign?

Dheerendra Sep 12, 2025
A:

Steps to Set Up a Workflow in ActiveCampaign

  • Access the Automation Builder - Navigate to Automations in the left menu and click 'Create an automation'.
  • Choose a Workflow Type - Select a pre-built automation recipe or start from scratch.
  • Add Triggers - Define conditions that start the automation (e.g., email opens, form submissions).
  • Set Up Actions - Add steps like sending emails, updating contact details, or assigning tasks.
  • Configure Workflow Settings - Adjust run frequency (once or multiple times) and time delays between actions.
  • Test & Activate - Preview the workflow, make adjustments, and activate it for live use.
Rajesh upadhyay Sep 18, 2025
Q:

How to set up a trigger in ActiveCampaign?

Manoj Aug 28, 2025
A:

Steps to Set Up a Trigger in ActiveCampaign

  • Go to Automations – Open ActiveCampaign and navigate to Automations.
  • Create a New Automation – Click 'New Automation' and select 'Start from Scratch'.
  • Choose a Trigger Type – ActiveCampaign offers 20+ start triggers, including:
  • Configure Trigger Settings – Define whether the trigger runs once or multiple times.
  • Add Actions – Set up emails, notifications, or follow-up tasks based on the trigger.
  • Activate the Automation – Click 'Save & Activate' to start the workflow.
Ganesh Annpurwe Aug 29, 2025
A:

To add a contact to a specific point in an ActiveCampaign, follow the steps given below:

  • Go to the contact profile section
  • Choose Add from the list
  • Get the contact enter the automation at the desired phase, use a tag or custom field.
Nilankur Das Oct 12, 2024
A:

Using ActiveCampaign's built-in AI feature, you can use AI to write marketing emails by prompting the system to generate various email content sections, such as subject lines, body text, or calls to action (CTAs). You can then choose the AI option that best suits your needs.

Harish Hedve Oct 12, 2024
A:

ActiveCampaign does not supports bulk sender setup, but it does support ways following which one can send emails in bulk.

Mohd. Imran Jul 6, 2024
See All ActiveCampaign Questions

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Users with registered businesses can purchase goods from merchants on the platform to satisfy their business needs. Users are not permitted to utilize any products acquired through the platform for resale, advertising, business, or further distribution.

For each purchase made, users will receive a Tax Invoice (or 'GST invoice') that includes specific details such as:

  • the GSTIN of the user associated with their registered business, and

  • the specified Entity Name for their business.

It should be noted that not all products are eligible for GST Invoice. Only the products displayed by participating sellers with the 'GST-based Invoice Available' callout on the product description page would qualify.

Certain goods and services are not eligible to get a GST Invoice, including items with VAS, i.e., Value Added Services (e.g., Total Mobile Protection/Assured Buyback) and those involving an exchange offer at the time of purchase.

Users must ensure the accuracy of the GSTIN, and business entity name provided for the GST Invoice. Requests for corrections into GST Invoice would not be accommodated by Techjockey.com or any Seller, and any issues arising from user-provided information are the sole responsibility of users.

Techjockey.com is not liable for the GST Invoice or any associated input tax credit. To efficiently claim an input tax credit, users should select the registered place of business address as per the GST authority's data and follow the provisions of the GST Act and rules.

To claim an input tax credit, the delivery and billing addresses must match. Furthermore, input tax credits will not be granted if the delivery address and GSTIN on the invoice are from different states. In case of incorrect GST details provided during the order placement, the order will be canceled automatically.