Retner

Core Functionalities

• Compliance Management
  Adheres to Meta’s WhatsApp policies and global data privacy standards (GDPR/ISO 27001).
• Contact Management
  Unified CRM view of customer profiles, purchase history, and cross-channel interaction logs.
• Behaviour Management
  Tracks on-site actions like 'Add to Cart' or 'Product View' to trigger specific automated responses.
• Templates
  Pre-built libraries for abandoned cart recovery, COD confirmation, and welcome series.
• Landing Page / Web Forms
  Includes 'Welcome/Exit Popups' and web widgets to capture leads directly from your storefront.
• Loyalty Management
  Automates repeat revenue through post-purchase cross-sell/upsell flows and feedback loops.
• SMS Marketing
  Fully integrated SMS channel to complement WhatsApp for broader reach and urgency.
• Automated Workflow Optimization
  Automated Workflow Optimization' uses AI to test and refine the most effective conversion paths.
• A/B Testing
  Test different subject lines, message templates, or flow sequences to see which converts better.
• Dynamic Content
  Uses placeholders and logic to personalize messages with customer names and recent purchases.
• User Access Management
  Granular role-based permissions to manage unlimited agent logins and admin controls.
• Behavioral Targeting
  Triggers messages based on specific actions like 'Product Browsing' or 'Cart Abandonment.'
• Visual Editor
  No-code, drag-and-drop builder for creating complex automation flows and chat scripts.
• Custom Workflows
  Fully tailorable 'AI-Native' workflows to match specific brand logic and sales cycles.
• Customer Journey Mapping
  Visualizes the complete customer lifecycle from discovery to repeat brand advocate.
• Cart Recovery Automation
  Multi-step recovery flows across WhatsApp, SMS, and Email to win back lost sales.
• Progressive Profiling
  Gradually collects customer data over multiple interactions to avoid overwhelming users.
• Social Media Automation
  Automated DM replies and comment-to-DM triggers for Instagram and Facebook.
• Through Channel Marketing Automation (TCMA)
  Through Channel Marketing Automation' tools for brands managing multiple distribution partners.
• Content Marketing Automation
  Automate content creation, scheduling, and distribution to engage audiences across channels.

Campaign Management

• Channel Management
  Centralizes WhatsApp, Instagram, SMS, Email, and Voice into one unified marketing dashboard.
• Advertising Management
  Deep integration with Meta Ads to track the performance of WhatsApp and Instagram campaigns.
• Campaign Optimization
  AI-native tools to improve message copy, timing, and channel selection for maximum ROI.
• Omnichannel
  Unified strategy that ensures consistent messaging across WhatsApp, Email, Voice, and Social.
• Performance Analytics
  Monitors individual agent resolution times, chat dispositions, and customer satisfaction scores.
• Conversion Rate Optimization (CRO)
  Tools to optimize chat flows and checkout reminders to increase the total conversion rate.
• Channel Optimization
  Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
• Data Driven Optimization
  Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
• Landing Page Optimization
  It assists the users with improving the design and layout of web pages and increases conversions.
• Multichannel
  To plan, execute, and measure marketing tasks across multiple channels.

Lead Management

• Lead Scoring
  Ranks prospects based on their interaction frequency and intent signals to prioritize sales focus.
• List Management
  Organizes contacts into static or dynamic lists for targeted bulk messaging and broadcasts.
• Lead Generation
  Uses 'Click-to-WhatsApp' ads and QR codes to drive new traffic directly into automated funnels.
• Lead Nurturing
  Automates the journey from first inquiry to first purchase using personalized AI engagement.
• Lead Qualification
  AI-driven screening questions that filter and tag leads before they reach human agents.
• Leads Conversion
  It helps organization in converting potential client to prominent customers
• Segmentation
  Helps in separating customers as per their choice, behaviour and their pattern.

Email Marketing

• Drip Campaigns
  Sequence-based automation that nurtures leads over time across multiple communication channels.
• Auto - Responders
  Instant, keyword-triggered or AI-driven replies for FAQs and off-hour customer inquiries.
• Behavioral Targeting
  Triggers messages based on specific actions like 'Product Browsing' or 'Cart Abandonment.'
• Cart Recovery Automation
  Multi-step recovery flows across WhatsApp, SMS, and Email to win back lost sales.
• Email Optimization
  Segments your email in an optimal manner

WhatsApp Marketing

• Drip Campaigns
  Sequence-based automation that nurtures leads over time across multiple communication channels.
• Auto - Responders
  Instant, keyword-triggered or AI-driven replies for FAQs and off-hour customer inquiries.
• Bulk Messaging
  High-volume broadcast capability for marketing updates without the risk of number banning.
• Behavioral Targeting
  Triggers messages based on specific actions like 'Product Browsing' or 'Cart Abandonment.'
• Cart Recovery Automation
  Multi-step recovery flows across WhatsApp, SMS, and Email to win back lost sales.
• Segmentation
  Helps in separating customers as per their choice, behaviour and their pattern.

Integrations Supported

• CRM Integration
  Natively connects with Shopify, WooCommerce, and other major E-commerce platforms.
• API Integration
  Offers developer APIs and Webhook to sync data with custom internal systems or third-party apps.
• Project Management
  With the help of AI, organizations can manage thier projects with utmost efficiency.
• Third Party Integration
  Connects with Zapier, Pabbly, and Google Sheets to extend automation capabilities.
• Webhooks
  Real-time data triggers that send information to your external servers when an event occurs.
• Event Marketing
  Automated workflows for webinars, product launches, and offline event follow-ups.
• Influencer Marketing
  Tracks attribution for influencer-driven traffic through specific coupon codes or QR links.
• Barcode Integration
  Deliver clients prewritten messages depending on specified triggers.

Analytics and Reporting

• Predictive Analytics
  Manage marketing campaigns and support workflows with assigned agents and task tracking.
• Visitor Tracking
  Real-time store sync tracks user navigation to trigger abandonment flows or personalized offers.
• Dashboards
  Comprehensive visual reports on revenue attribution, ROI, and agent performance.
• Real-Time & Actionable Insights
  Real-time data on campaign open rates, click-throughs, and resulting sales revenue.
• Live View
  Live Chat' dashboard for agents to see incoming messages across all channels in real-time.
• Web Form Tracking
  Automatically captures and syncs data from website popups and contact forms into the CRM.
• PDF Report
  Generates downloadable reports on campaign success and overall business growth.
• Heatmaps
  Helps marketers spectate their visitor's activity on their page.
• Session Recording
  Records visitor's interaction with the platform (including mouse movement as well)

Alerts & Notifications

• Email Notifications
  Sends alerts to both customers (marketing) and admins (system/support updates).
• Real-Time Alerts
  Instant notifications for high-priority leads, failed payments, or support escalations.
• Desktop Notification
  Browser-based alerts to ensure agents never miss an incoming customer inquiry.
• Push Notifications
  Browser and in-app push alerts for flash sales, restocks, and order updates.
• In-App Notifications
  Facilitates the user with notification with-in the app as well.
• SMS Notification
  Keeps the customer notified of the changes via text messages.

AI Capabilities

• Predictive Analytics
  Manage marketing campaigns and support workflows with assigned agents and task tracking.
• Customer Journey Mapping
  Visualizes the complete customer lifecycle from discovery to repeat brand advocate.
• Generative AI
  AI writing assistants for copy and NLP-based bots that understand natural language intent.
• Smart Recommendations
  AI analyzes purchase history to suggest relevant cross-sell and upsell products in-chat.
• Subject Line Helper
  AI tool to generate and optimize high-open-rate subject lines for email and SMS.