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Ontraport

Brand: Ontraport

  • 4.1

  • 12 Ratings & 12 Reviews

A no-code marketing and sales automation tool that boosts businesses’ economy and simplifies their buying cycle.

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Starting at $24

Ontraport Software Overview

What is Ontraport?

A fully automated marketing automation software that helps users in delivering engaging content across multiple channels. This amplifies the speed of converting users’ ideas into reality, builds stronger customer-user relationships, and launches your ideas in the most efficient manner.

Additionally, it is stacked with several functionalities that help its users to work efficiently, such as lead management, CRM integration, A/B Testing, and much more.

Why choose Ontraport?

Ontraport is well built with numerous resources that help organizations with functionalities like:

  • CRM Integration: Ontraport excels in providing advanced CRM functionalities like campaign management, lead management, lead capture, etc. Due to which Ontraport is a popular pick among various marketers.
  • Enhances Productivity: It automates tasks that don't need many human hours and optimizes workflow. Giving consumers additional time to accomplish something more productive.
  • Enhances Sales Performance: Using features like sales forecasting, win/loss analysis, and performance tracking, Ontraport builds a solid workflow model that helps increase the number of sales.
  • Easy Segmentation: The effectiveness with which Ontraport creates personalized messages based on the user's activity is commendable. It helps them in targeting and separating their audiences more effectively and hence developing long-term consumer engagement.
  • AI enrichment: Ontraport includes plenty of AI features, like smart suggestions, demographic prediction, and an intelligent customer path builder.

Ontraport Additional features

There are several functionalities of Ontraport that make it stand out. Some of them are listed below:

  • Smart Pipeline Creation: Ontraport provides a sales funnel template, using which a user can create multiple pipelines and visualize every stage of their sales model. Additionally, the user has the freedom to customize everything within a pipeline and send it to every possible channel.
  • Lead Scoring and Routing: You can increase the number of sales by using it to automate the lead management process. By using this technique, users can emphasize developing new strategies that will increase their lead-generation process.
  • Unified Contact History: It provides the user with the ability to track every step that their customer is taking, their purchase history, and get a complete data management system.
  • Providing Dynamic Content: Its dynamic content creation process allows its users to make custom pages that are completely visitor-centric. This includes tracking a visitor’s history, ads clicked, and items purchased.

Who are the Potential Users of Ontraport?

Ontraport is getting popular across various industries. Here are some well-known sectors that use Ontraport:

  • Entrepreneurs: Ontraport provides high personalization in every possible sector, providing users with highly customized campaigns. It is a boon for entrepreneurs as their customer base varies at an immense level.
  • Coaches: It facilitates the users with features like membership management, which simplifies the process of segmenting the data and simplifies the process of business operation. One can use that time to coach more clients.
  • Marketing Agencies: Marketing companies create a personalized customer experience and automate the process of delivering high-quality sales models.
  • E-commerce Industries: Ontraport helps to create a highly customized upselling strategy that e-commerce industries could use to enhance their online visibility, eventually increasing the revenue intake.
  • Small Businesses: The beginner-friendly price structure of Ontraport draws a lot of attention and is picked by small businesses. It is both affordable and easy to use, making it an ideal marketing automation tool for new businesses.

Key Takeaways from Ontraport

Let’s rewind and grab some key takeaways from Ontraport.

  • Ontraport provides a whole range of features like CRM integration, productivity enhancement, content management, and easy segmentation that make it a promising marketing automation platform.
  • Some functionalities of Ontraport help in lead scoring and routing, sales pipeline creation, etc. That uplifts its reputation in the eyes of marketers.
  • It is a flexible marketing tool that’s used by a wide range of industries, extending from entrepreneurs to educational institutions.
  • Its integrated strategy and powerful features make Ontraport an ideal marketing automation tool for accelerating businesses’ reach.

Ontraport Pricing

Ontraport has divided its services into four main categories.

The Basic plan costs $24/month, which provides the basic functionalities of every module with Unlimited email-sending availability.

The second is the Plus plan which costs $83/month, where you get everything that’s available in the Basic plan and some other additional features like video hosting, task automation, etc.

The third plan is the Pro plan which costs $124/month, wherein the user gets everything that’s present in the Plus pack and several other features like automatic UTM capture, affiliate partner programming, etc.

The last pack is the Enterprise plan that costs $249/month, wherein you get everything that was present in all the previous packs and some more additional features like private infrastructure accessibility, navigation control, etc.

Read more

Ontraport Company Details

Founded Year:  2008

Ontraport is a CRM and automation platform designed to power your marketing, sales and business systems all in one place. We offer all the tools you need to grow — saving you time, money and tech hassles so you can focus on what matters most.

Director/Founders Landon Ray
Company Size 101-500 Employees

Ontraport Pricing & Plans

Basic
Starting at $24
    • Users

      Users
      Users
    • Monthly

      Monthly
      Monthly

Key Features

  • Unlimited email sending

  • Drag-and-drop marketing automation

  • 2-way SMS marketing

  • Custom mailserver domain

  • Customizable CRM

  • Mobile app

  • Web forms

  • Web page builder

  • Detailed visitor tracking

Plus
Starting at $83
    • Users

      Users
      Users
    • Monthly

      Monthly
      Monthly

Key Features

  • Everything in Basic and…

  • Video hosting

  • Automation webhooks

  • Tracked trigger links

  • Advanced CRM with Deals and Companies

  • Card view for pipeline tracking

  • Membership sites

  • Web page personalization

  • Custom HTML on pages

Pro
Starting at $124
    • Users

      Users
      Users
    • Monthly

      Monthly
      Monthly

Key Features

  • Everything in Plus and…

  • Split automations

  • Facebook Custom Audience integration

  • Deep funnel conversion tracking

  • Custom roles and permissions

  • Lead scoring

  • Automatic UTM capture

  • Google ID tracking

  • Facebook ID tracking

Enterprise
Starting at $249
    • Users

      Users
      Users
    • Monthly

      Monthly
      Monthly

Key Features

  • Everything in Pro and…

  • Custom contact and email limits

  • Private IPs available

  • Private infrastructure available

  • Field-level permissions

  • Customize navigation by role

Ontraport Features

Core Functionalities

  • icon_check Contact Management
    Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Templates
    Ready-to-use email and campaign templates
  • icon_check Landing Page / Web Forms
    Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check SMS Marketing
    Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Automated Workflow Optimization
    Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check A/B Testing
    Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content
    Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check Customer Journey Mapping
    Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Social Media Automation
    Process via which content gets scheduled on social media in an automated manner.
  • icon_check Behaviour Management
    A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check User Access Management
    Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Visual Editor
    Helps in quickly assembling campaigns by dragging and dropping elements.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Compliance Management
    Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Content Marketing Automation
    Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Custom Workflows
    Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Loyalty Management
    Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Progressive Profiling
    It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Through Channel Marketing Automation (TCMA)
    Helps companies with automated marketing activities across various channels.

Campaign Management

  • icon_check Campaign Optimization
    Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel
    Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Performance Analytics
    Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Conversion Rate Optimization (CRO)
    Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Multichannel
    To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Channel Optimization
    Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Data Driven Optimization
    Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Landing Page Optimization
    It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Channel Management
    Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Advertising Management
    Process that involves planning and executing campaigns to promote a product or service

Lead Management

  • icon_check Lead Nurturing
    It engages with the potential customers to encourage them to make further purchases
  • icon_check Segmentation
    Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Lead Scoring
    It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check List Management
    Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Lead Qualification
    Helps the users in identify and prioritize the best leads.
  • icon_check Lead Generation
    It helps in attrracting new potential customers
  • icon_check Leads Conversion
    It helps organization in converting potential client to prominent customers

Email Marketing

  • icon_check Email Optimization
    Segments your email in an optimal manner
  • icon_check Drip Campaigns
    Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Auto - Responders
    Send predefined messages to customers based on the choices that they make

WhatsApp Marketing

  • icon_check Segmentation
    Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Drip Campaigns
    Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Auto - Responders
    Send predefined messages to customers based on the choices that they make
  • icon_check Bulk Messaging
    Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

Integrations Supported

  • icon_check API Integration
    Ability to connect two or more applications via APIs.
  • icon_check Third Party Integration
    Allows the user to integrate with several thrid party applications with ease.
  • icon_check Webhooks
    Messages that are sent from one application to another, when the trigger is set.
  • icon_check Event Marketing
    Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Barcode Integration
    Deliver clients prewritten messages depending on specified triggers.
  • icon_check CRM Integration
    Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check Influencer Marketing
    It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management
    With the help of AI, organizations can manage thier projects with utmost efficiency.

Analytics and Reporting

  • icon_check Visitor Tracking
    Users can analyze and track customer's activity over the platform.
  • icon_check Real-Time & Actionable Insights
    Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Heatmaps
    Helps marketers spectate their visitor's activity on their page.
  • icon_check Live View
    It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check PDF Report
    Allows the user to export the data in PDF format
  • icon_check Predictive Analytics
    Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Session Recording
    Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Web Form Tracking
    Allows the user to track the activities of the users once they submit the form.
  • icon_check Dashboards
    Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification
    Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications
    You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Push Notifications
    A powerful tool that helps in converting clients to prominent customers
  • icon_check In-App Notifications
    Facilitates the user with notification with-in the app as well.
  • icon_check Real-Time Alerts
    Allows companies to instantly send clients tailored and pertinent marketing messages.
  • icon_check Desktop Notification
    Gives you a pop-up notification on your desktop itself.

AI Capabilities

  • icon_check Customer Journey Mapping
    Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI
    The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Predictive Analytics
    Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Smart Recommendations
    Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper
    Assists the users with engaging email subjet lines
Ontraport Demo Video play icon

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Watch the demo video to explore key features, real workflows, and how the software fits your business needs.

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Ontraport Specification

Supported Platforms
Windows Windows iOS iOS Android Android MacOS MacOS Linux Linux
Devices
Desktop Desktop Mobile Mobile Tablet Tablet iPad iPad
Deployment
Web-Based Web-Based
Suitable For
All Industries
Business Specific
All Businesses
Business Size
Small Business Startups Medium Business SMBs SMEs
Customer Support
Phone Email Live Chat Communities Forums
Language
English
Training Resources
In Person Live Online Videos

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Ontraport Reviews

4.1

Out of 5

img

Overall Rating

Based on
12 Verified Reviews

Rating Breakdown

  • Features 3.9
  • Value for Money 4.1
  • Ease of Use 4.2
  • Customer Support 4.0

85% Recommend this Product

Add Review

Pros

  • "Ontraport helps me in managing various aspects of my business, from marketing to client relations within a single platform."

    Ashish AnandAug 13, 2024

  • "Ontraport has proven to be a reliable choice for managing my daily tasks. I use it regularly to oversee client information and coordinate marketing campaigns."

    Anjan Aug 5, 2024

  • "It allows me to customize various aspects, whether I’m working on marketing campaigns or lead management."

    Nishikant BawankuleJul 28, 2024

Cons

  • "At times, I find it difficult to extract specific data without exporting it. "

    Manvinder Aug 20, 2024

  • "Getting used to the platform took some time, as it has many features that need to be understood to use. "

    Ashish AnandAug 13, 2024

  • "The email editor could be more refined. It gets the job done, but setting up emails exactly as desired can be time-consuming. "

    Anjan Aug 5, 2024

Ontraport Video Reviews

youtubeVideoId

4.3

“Ontraport Review: What Nobody Tells You About Ontraport”

Review by: Vinayak Jadhav

youtubeVideoId

4.1

“Ontraport Review: What Nobody Tells You About This Marketing Software”

Review by: ratnakar ausekar

Vishal

Manager

Industry: SAAS User since: 1-2 years

4.1

Reviewed on: Jul 9, 2024

Techjockey Verified

“Ontraport offers amazing features to improve my business growth”

The platform’s versatility allows me to adapt it to suit various requirements. Although it took some time to learn, the support team was always there to help.

Pros

Ontraport offers a wide range of features like campaign optimization, A/B testing, content management, SMS marketing and more that cover all my business needs. Whether I’m working on marketing campaigns or managing customer data, this platform provides all the necessary features.

Cons

Initially, getting familiar with the platform was difficult.

Reason to switch

I was looking for more advanced automation features and improved customer support.

VANDANA TIWARI

Manager

Industry: Manufacturing User since: 6-12 months

4

Reviewed on: Jun 20, 2024

Techjockey Verified

“Ontraport Offers the Right feature for Business Management”

Ontraport is perfect software for people like me who want to manage everything within a single platform.

Pros

The wide range of tools available in Ontraport makes it suitable for managing various business operations. The platform is customizable, allowing me to manage everything within a single platform.

Cons

Everything is good, I like this platform.

Reason to switch

I was looking for single platform for managing everything.

Abhishek Kumar Singh

Manager

Industry: Market Research User since: 2+ years

4.1

Reviewed on: Jul 23, 2024

Techjockey Verified

“Ontraport Perfect for small businesses like mine”

Ontraport has been a helpful tool in managing my business tasks. The platform provides a comprehensive set of features that cover everything.

Pros

Ontraport comes with features like performance analytics, email optimization, lead qualification, lead scoring, auto-responder and more to help my business grow.

Cons

I haven’t faced any issues.

Reason to switch

I needed a platform with a lead management feature.

See All Ontraport Reviews

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What is the limit of Ontraport API?

There’s no explicit monthly API request limit, but it does provide a bandwidth of 180 requests/minute, using which users can run their automation without any hindrance.

Does Ontraport provide free demo?

Yes, Ontraport provides a free demo for 14 days so that you get an idea about the platform and the features that it provides.

Who are the top competitors of Ontraport?

Some of the top competitors of Ontraport include Constant Contact, HubSpot Marketing Hub, Act-on, and CleverTap.

Does a user need to commit to a long-time period contract?

No, it completely depends on the user, whether they want to continue with Ontraport’s services or the type of package they want to choose.

What are the types of coaching businesses that use Ontraport?

Coaching firms that excel in fields like life, wellness, personal success, financial advisory, etc., opt for Ontraport as their ideal marketing automation tool.

Ontraport Questions

A:

Brevo and ActiveCampaign are considered more approachable, while Keap offers guided onboarding for small businesses.

Arun Patel Sep 4, 2026
Q:

How to integrate Leadpages with Ontraport?

Mansi Dhingra Aug 12, 2024
A:

To integrate Leadpages with Ontraport one can send leads directly to Smart Forms and Sequence, follow the steps given below:

  • Retrieve an App ID and API key from your Ontraport Account
  • Make a new API key
  • Choose Ontraport as a service that you wish to integrate
  • Tap on Integration and click on ‘Connect New Account’
  • Rename the integration account and tap on Connect
  • Follow the on-screen instructions and then save change.
Vinod verma Aug 12, 2024
A:

Some of the major drawbacks of Ontraport are as follows:

  • It is unable to track inventory of a particular product
  • There is a limit up to which one can add integrations
  • Ontraport might seems to be a bit expensive to new startups
  • Some users have faced severe issues in customer support.
jagdishbhai padiya Aug 12, 2024
A:

To add permission to a particular user in Ontraport, follow the steps give below:

  • Tap on Permission button, present at the top right corner of the screen
  • The Permission dialog box appears
  • Select the users you want to give access to
  • Tap Save and the changes would be reflected.
Arjun Aug 12, 2024
Q:

How do I delete a field in Ontraport?

Vinay anand Aug 12, 2024
A:

To delete a field in Ontraport, follow the steps given below:

  • Open the record section where all your resources are saved
  • Press the Delete button
  • A pop-up box opens up, type the text ‘DELETE’ and press the Okay button
  • Your field would be deleted.
Aibanisha Lyngdoh Aug 12, 2024
See All Ontraport Questions

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Terms and Condtions

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Users with registered businesses can purchase goods from merchants on the platform to satisfy their business needs. Users are not permitted to utilize any products acquired through the platform for resale, advertising, business, or further distribution.

For each purchase made, users will receive a Tax Invoice (or 'GST invoice') that includes specific details such as:

  • the GSTIN of the user associated with their registered business, and

  • the specified Entity Name for their business.

It should be noted that not all products are eligible for GST Invoice. Only the products displayed by participating sellers with the 'GST-based Invoice Available' callout on the product description page would qualify.

Certain goods and services are not eligible to get a GST Invoice, including items with VAS, i.e., Value Added Services (e.g., Total Mobile Protection/Assured Buyback) and those involving an exchange offer at the time of purchase.

Users must ensure the accuracy of the GSTIN, and business entity name provided for the GST Invoice. Requests for corrections into GST Invoice would not be accommodated by Techjockey.com or any Seller, and any issues arising from user-provided information are the sole responsibility of users.

Techjockey.com is not liable for the GST Invoice or any associated input tax credit. To efficiently claim an input tax credit, users should select the registered place of business address as per the GST authority's data and follow the provisions of the GST Act and rules.

To claim an input tax credit, the delivery and billing addresses must match. Furthermore, input tax credits will not be granted if the delivery address and GSTIN on the invoice are from different states. In case of incorrect GST details provided during the order placement, the order will be canceled automatically.