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InSider

Brand : Insider

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Insider is a platform to engage the maximum number of customers in the business by delivering personalized messages based on their behaviour. ...Read more

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InSider Software Pricing, Features & Reviews

What is Insider?

Insider is an extensive customer engagement and marketing automation software designed to improve the interaction between customers and businesses.

It uses integrated tools and technology to assist organizations in providing personalized experiences and optimizing customer journeys.

Insider provides a comprehensive platform that integrates numerous capabilities to manage and optimize client engagement. The capacity to create and implement scalable campaigns across numerous channels, such as email, web, mobile, and social media, is one of its main advantages.

With this feature, businesses may adjust their messaging according to customer behaviours, interests, and exchanges, keeping communications engaging and relevant.

Why is Insider Popular Among Businesses?

There are several reasons why businesses use Insider software. Some of them are the following:

  • Unified Platform: Insider offers a complete, all-in-one solution to manage client engagement over various platforms. By integrating email, web, mobile, and social media marketing, companies can streamline their marketing efforts while maintaining a consistent brand experience.
  • User-Friendly Design: All businesses look for a simplified view of the software interface they are using. Along with offering extensive functionalities to businesses, Insider keeps its interface user-friendly. This helps both experienced and new marketers to understand the platform without complex training.
  • Real-Time Decision Making: This platform offers various analytical and reporting tools that help businesses to make informed decisions. This advantage allows businesses to adapt to innovative marketing standards, emerging trends, and immediate business opportunities.
  • Customer Data Management: Insider is a unified platform to manage customers’ information to drive customization to marketing strategies. This helps businesses to provide a 360-degree view of each customer. Moreover, businesses can segment their customers and drive individual experience to drive ROI.
  • Diverse Industry Support: This platform provides solutions to diverse industries to tackle their unique challenges and opportunities. As Insider offers customizable solutions to cater to their industry-specific needs, it helps businesses to implement more effective strategies.
  • Scalable Solutions: Insider is a scalable platform as it is suitable for all types of enterprises whether small, medium, or large. It can help businesses grow by adapting to increasing demands and complex marketing needs.

What are Additional Insider Features?

The major additional Insider features are the following:

  • Journey Orchestration: Designing and automating complex customer journeys is crucial. Thus, this platform allows businesses to automate and create customers’ journeys across multiple channels. This helps to create a personalized and multi-step workflow to work smoothly. It enables customers to interact well with the business through various stages.
  • A/B Testing: The A/B testing feature in Insider Software helps businesses to test multiple versions of a campaign to explore whose performance is better. This allows them to alter their marketing strategies to improve results. This feature helps to provide real-time information, allowing them to fasten their decision-making process.
  • Campaign Analytics and Reporting: Insider offers detailed analytical and reporting features to organizations. This shows campaign performance by tracking various metrics such as conversion rates, engagement, and ROI. This helps companies to improve the effectiveness of their marketing strategies.
  • Multi-Channel Messaging: Insider Software supports various communication messages like email, social media, voice, and others. This helps businesses to engage customers through their preferred channel. This helps to improve customer satisfaction and experience, resulting in higher customer retention and maximized business profitability.
  • Site Search: Insider provides AI-based search recommendations to customers based on their past and forecasted behaviour. This helps businesses to improve customer experience by recommending what they are looking for. The Eureka tool offered by Insider analyses customers’ browsing history, preferences, and market trends. This analysis helps businesses to recommend related products and services, increasing a sense of trust.
  • In-App Messaging: This feature helps businesses to contact customers directly through mobile or web. This helps businesses to deliver relevant messages to their target audience based on their preferences and behaviour. This feature is appropriate for those who are inside and actively using the app.

Who are the Users of Insider?

Several businesses use Insider. They are the following:

  • Digital Marketers: Digital marketers need to design and execute various campaigns. Moreover, they are also required to manage and analyse digital platforms. Thus, Insider is most suitable for them as they need multiple tools like A/B testing, personalization, campaign management, etc.
  • CRM (Customer Relationship Management) Administrators: They must manage customers and their relationships. Additionally, data accuracy and integration are also important. Insider Software providers provide the ability to integrate with various CRM tools, allowing them to manage their customers effectively.
  • Marketing Analyst: The marketing Analyst analyses marketing data and measures campaign performance. They also have to improve their marketing strategies based on campaign performance. This platform offers advanced analytics and reporting tools to handle all the worry.
  • Product Managers: Product development and marketing is a significant role of product managers. Insider offers features that help firms to get user feedback, product discovery, and behaviour prediction.
  • Sales and IT Teams: Sales and IT teams are also major users of Insider Software. This platform provides integration capabilities, personalized outreach, sales funnel optimization, technical support, and many more.

What is the Pricing for Insider?

Insider pricing is available on request at techjockey.com. The pricing model is based on numerous factors, including extra features, the total number of users, and others. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.

InSider Pricing & Plans

InSider price is available on request

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InSider Features

Core Functionalities

  • icon_check Templates Ready-to-use email and campaign templates
  • icon_check Landing Page / Web Forms Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check SMS Marketing Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Automated Workflow Optimization Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check A/B Testing Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Social Media Automation Process via which content gets scheduled on social media in an automated manner.
  • icon_check Behaviour Management A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Custom Workflows Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check User Access Management Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Compliance Management Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Contact Management Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Content Marketing Automation Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Loyalty Management Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Progressive Profiling It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Through Channel Marketing Automation (TCMA) Helps companies with automated marketing activities across various channels.
  • icon_check Visual Editor Helps in quickly assembling campaigns by dragging and dropping elements.

Campaign Management

  • icon_check Campaign Optimization Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Performance Analytics Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Conversion Rate Optimization (CRO) Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Multichannel To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Channel Optimization Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Data Driven Optimization Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Landing Page Optimization It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Channel Management Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Advertising Management Process that involves planning and executing campaigns to promote a product or service

Email Marketing

  • icon_check Email Optimization Segments your email in an optimal manner
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.

Lead Management

  • icon_check Lead Scoring It uplifts potential customers based on their likelihood of becoming customers.
  • icon_check Lead Generation It helps in attrracting new potential customers
  • icon_check Lead Nurturing It engages with the potential customers to encourage them to make further purchases
  • icon_check Leads Conversion It helps organization in converting potential client to prominent customers
  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Lead Qualification Helps the users in identify and prioritize the best leads.
  • icon_check List Management Helps in organizing, maintaining, and optimizing lists of potential customers or leads

WhatsApp Marketing

  • icon_check Segmentation Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Behavioral Targeting Delivers messages and advertisements based on the users' activity.
  • icon_check Auto - Responders Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Bulk Messaging Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.
  • icon_check Cart Recovery Automation A tactic that sends automated messages to users who abandon their online shopping carts.

AI Capabilities

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper Assists the users with engaging email subjet lines

Integrations Supported

  • icon_check CRM Integration Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check API Integration Ability to connect two or more applications via APIs.
  • icon_check Third Party Integration Allows the user to integrate with several thrid party applications with ease.
  • icon_check Barcode Integration Deliver clients prewritten messages depending on specified triggers.
  • icon_check Event Marketing Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management With the help of AI, organizations can manage thier projects with utmost efficiency.
  • icon_check Webhooks Messages that are sent from one application to another, when the trigger is set.

Analytics and Reporting

  • icon_check Predictive Analytics Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking Users can analyze and track customer's activity over the platform.
  • icon_check Real-Time & Actionable Insights Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Heatmaps Helps marketers spectate their visitor's activity on their page.
  • icon_check Live View It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check PDF Report Allows the user to export the data in PDF format
  • icon_check Session Recording Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Web Form Tracking Allows the user to track the activities of the users once they submit the form.
  • icon_check Dashboards Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Push Notifications A powerful tool that helps in converting clients to prominent customers
  • icon_check In-App Notifications Facilitates the user with notification with-in the app as well.
  • icon_check Desktop Notification Gives you a pop-up notification on your desktop itself.
  • icon_check Real-Time Alerts Allows companies to instantly send clients tailored and pertinent marketing messages.

InSider Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Business Size:
  • Customer Support:
  • Integration:
  • Language:
  • AI Features:
  • Integration Supported:
  • Windows MacOS
  • DesktopMobileiPad
  • Web-Based
  • All Industries
  • All Businesses
  • Small Business, Medium Business, Enterprises, SMBs, SMEs, MSMBs
  • Phone, Email, Forums
  • API Integration
  • English, Português, Español
  • AI Integrated

InSider Reviews

89%

Have recommended this product

Overall Score

3.9/5
Based on 10 Reviews

Review this product

Your valuable feedback helps others like you make a better decision.

Pros

pros_icon “The personalized product recommendations from Insider’s Smart Recommender have been a great feature as it has improved our sales.” Keshav Suri - Aug 12, 2024

Cons

cons_icon “While we’ve been very happy with the results so far, it’s been a smooth experience. ” Keshav Suri - Aug 12, 2024

cons_icon “One area where Insider could improve is in the ability to integrate multiple templates simultaneously. ” Amit Kumar Singhania - Jun 20, 2024

TV

tushar vadhavana

Verified reviewer:linkedin_verify

Human Resources, SAAS

101-500 Employees

Software user since: 1-2 years

Reviewed on: Jul 9, 2024

4.2/5

“Using InSider Made Audience Insights Clearer”

I started using InSider to gain better insights into my audience and improve my content marketing efforts. It has been super helpful for tracking trends and understanding what works in my industry. The competitor tracking is a bonus that has really made me rethink my approach. The only thing I would change is how long it sometimes takes to load large datasets.

Pros :

Cons :

Switched from : Iterable

Reason to switch : I wanted a tool that could give me audience insights as well as keep an eye on what my competitors are doing.

Features

4/5

Value for Money

4/5

Customer Support

5/5

Ease of Use

4/5

Likely to Recommend

10/10
PS

Pallavi Sural

Verified reviewer:linkedin_verify

Accountant, SAAS

101-500 Employees

Software user since: 1-2 years

Reviewed on: Sep 2, 2024

3.7/5

“InSider Helped Me Track Competitors More Effectively”

After trying out other analytics tools, I settled on InSider because it offers everything I need in terms of competitor analysis and content insights. The tool is very intuitive and has saved me a lot of time.

Pros :

Cons :

Switched from : Pardot

Reason to switch : I needed a solution that allowed me to track my competitors and adjust my content strategy without jumping between multiple tools. InSider made it much easier to do both.

Features

4/5

Value for Money

3.5/5

Customer Support

3.5/5

Ease of Use

4/5

Likely to Recommend

8/10
N

Naveen

Verified reviewer:linkedin_verify

Accountant, SAAS

101-500 Employees

Software user since: 1-2 years

Reviewed on: Sep 2, 2024

4.1/5

“The Real Benefit of Using InSider for My Campaigns”

I started using InSider to improve the performance of my content marketing strategies, and it's been really beneficial for that.

Pros :

Cons :

Switched from : SendinBlue

Reason to switch : I wanted something that would not only help me understand my audience better but also track my competitors more efficiently. InSider gave me exactly what I needed with a user-friendly interface and all-in-one insights.

Features

4/5

Value for Money

4.5/5

Customer Support

4/5

Ease of Use

4/5

Likely to Recommend

10/10

Insider Company Details

Brand Name Insider
Information Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and individualized customer experiences.
Founded Year 2012
Director/Founders Insider
Company Size 1000+ Employees

InSider FAQ

A Insider Software is a marketing automation tool that connects data across channels based on past customer behaviour. It allows businesses to deliver personalized messages to customers by predicting their future behaviour with AI.
A The major features that Insider offers to companies are Journey Orchestration, Personalization, Omnichannel Marketing, A/B Testing, Integration, Cross-Channel Messaging, 360-Degree Customer Profiles, Visual Product Discovery, Behavioural Analytics, and AI & Machine Learning.
A The major security measures that Insider Software implements are encryption, regular security audits, secure data storage, API security and authentication, two-factor authentication, and password management.
A Yes. Insider offers cross-channel marketing by helping them manage their campaigns through various channels like web, mobile, email, and SMS.
A Yes, Insider helps you in creating forms according to specific needs.
A Insider Software offers a user-friendly interface to its users. It can easily be understood by new as well as experienced marketers.

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