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Pardot, now called Account Engagement, is a software technology that helps in automatically managing your organization’s multi-channel marketing campaigns and processes. This marketing automation solution uses a set of pre-defined protocols known as workflows which are used to send automated mess... Read more

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Pardot Software Overview

What is Pardot?

Pardot, now called Account Engagement, is a software technology that helps in automatically managing your organization’s multi-channel marketing campaigns and processes.

This marketing automation solution uses a set of pre-defined protocols known as workflows which are used to send automated messages, emails, and texts across the web and social platforms. The software helps your sales and marketing team increase revenue and work efficiently. It perfectly handles repetitive and monotonous tasks, saving a lot of time and your employees’ efforts.

In addition to this, marketing automation assists you in lead generation and measuring complete ROI on your marketing campaigns.

How Pardot Works?

Pardot Marketing Solution uses target audience information, and their demographics from various channels like website visits, social media, emails, app usage, and others.

This information is used to send automated, targeted, and personalized emails and text messages through different mediums. This enables you to tap onto a larger number of audiences in a personalized and customized manner. All this can be done with a single click, whether you want to target one, or one million consumers at a time.

Why Choose Pardot?

Below are some of the prominent reasons why you conder choosing Pardot for your business.

  • Lead Nurturing: Pardot enables you to successfully close maximum deals with automated emails and marketing messages which are based on user interactions, and their demographics.
  • Receive Real-Time Alerts: With Pardot, you can stay connected to your prospects with real-time alerts about their actions, even before and after the sales pitch.
  • Drive Engagement: Pardot’s templates for branded landing pages help you in getting more engagement on your CTA forms and landing pages.
  • Understand ROI: With Pardot, you can trace the marketing effort that leads to the successful conversion of a particular lead and analyze your marketing campaigns.
  • Get Insights: Pardot shares valuable insights in the form of reports that allow you to make data-driven decisions for your business.

Benefits of Pardot

  • Cost-Effectiveness: Pardot saves your time and effort. Additionally, it gets your tasks completed efficiently while eliminating the risk of human error.
  • Generate Quality Leads: When the right marketing message reaches the right target audience, it automatically generates quality leads and increases conversion rates.
  • Understand Consumer Behavior: With Pardot you can understand your consumer behavior like what marketing campaign they are responding to. It provides a holistic view of your consumers.
  • Create Personalized Dynamic Content: With Pardot, you can enhance your customer experience by making them feel special and valued with personalized messages and emails.
  • Lifecycle Reporting: With Pardot’s lifecycle reporting, you can view your sales funnel and understand what’s working for you and what’s not.

Pricing of Pardot

Pardot’s price details are available on request at

Pardot’s price in India may vary based on factors like customization, additional features required, number of users, and the deployment type. Please request a call back for subscription-related details and to avail offers on premium packages.

Pardot Plans & Pricing

Pardot price is available on request

Looking for pricing details, customization requirements or have other queries? We are just a click away.

Automate your Marketing

Automatically send emails and perform marketing tasks based on triggers including time, user interactions, and other custom parameters. Respond to prospects when it matters, learn what’s happening between sales calls, and get alerts about prospect actions.


Generate more Leads

Launch beautiful, branded landing pages using templates — and customize content from a powerful visual editor. Build professional email campaigns, at scale, that earn proven results and drive customer engagement from prospect to advocate.


Calculate marketing ROI

Tie your individual closed leads back to specific marketing efforts and analyze campaign success by channel. Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.

Get Pardot Demo

We make it happen! Get your hands on the best solution based on your needs.

Pardot Features

Lead Nurturing

Generate intelligent quality leads with personalized and targeted marketing campaigns.

Content Suite

Use targeted consumers’ data to redirect them to the right landing pages.

Forms Management

Attractive forms make prospect profiling easier and help collect the required information.

Search Option

Make the most of your SEM and SEO by integrating Google AdWords and analyzing ROI of each campaign.

Messaging System

Give a personalized experience to your consumers with customized messages.


Respond in real-time to hot prospects and see what’s happening in between sales calls.


Connect Pardot with Salesforce CRM to track the conversion of marketing efforts to sales.


Track and analyze a marketing campaign’s performance with valuable sales & marketing insights.

Utilities & Tools

Learn how all your marketing and sales channels work together to create a successful conversion rate.

Pardot Specifications

  • Supported Platforms :
  • Device:
  • Deployment :
  • Suitable For :
  • Business Specific:
  • Language:
  • Windows Android MacOS Linux
  • DesktopMobile
  • Web-Based
  • All Industries
  • All Businesses
  • English

Pardot Reviews


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Posted - Sep 23, 2017

Salesforce Brand Details

Brand Name Salesforce
Information Salesforce
Founded Year 1999
Director/Founders Marc Benioff
Company Size 1000+
Other Products Salesforce CRM, Salesforce Platform, Salesforce Service Cloud , Mulesoft Anypoint Platform, Salesforce Marketing Cloud

Pardot FAQ

A. Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.
A. Leveraging marketing automation, your sales and marketing teams can work as a single, cohesive team to automate and optimize your leads as they move from the top of the funnel, down to the bottom, where sales are made. MARKETING AUTOMATION HELPS YOU: Generate more leads Qualify and prioritize your leads Nurture those leads to a sales-ready state Manage all of your email marketing campaigns Report on the success of your campaigns Marketing departments save time and resources with an easy-to-use platform that makes it simple to manage all your campaigns in a single solution. Your campaigns run on autopilot while you spend time on all the other things you need to do to become more successful. With marketing automation you have a 360-degree view of how your prospects are interacting with you and the tools to turn them into customers.
A. Marketing automation gives you the tools to manage a large database of leads without missing out on opportunities. For businesses who are looking to streamline the transfer of leads from marketing to sales, improve lead quality and get in first with the hottest leads, marketing automation provides the framework you need to transform the relationship between your sales and marketing teams and empower your sales reps to sell smarter.
A. Yes, Pardot is a Salesforce marketing cloud product. It enables businesses to automate and analyze the outcome of their marketing campaigns across channels.
A. Salesforce connector establishes a link between two platforms, Pardot and Salesforce. This ensures that your new prospects, leads, and contacts are in sync with both the platforms.
A. To install Pardot in Salesforce, download Pardot AppExchange Application in Salesforce org. Next, with the help of Salesforce admin, enable Pardot in Salesforce. By default, the Salesforce-Pardot connector is in a paused state. Use the access of Pardot admin to un-pause and begin syncing the data.
A. To integrate Pardot with Salesforce, download Pardot from Salesforce AppExchange Application. Now using the Salesforce admin, enable Pardot in Salesforce. By default, the Salesforce-Pardot connector is in a paused state. Un-pause it using Pardot admin access to sync the data.
A. Pardot is a SaaS (Software as a Service) by Salesforce that helps with marketing automation. It enables businesses to create email automation, design targeted campaigns, and generate leads.
A. Pardot Software is compatible with Web-Apps and Windows operating systems.
A. Pardot app is available on App Exchange, the Salesforce App Store.
A. Pardot is partly available on its own platform and partly on the Salesforce platform.
A. Pardot pricing is available on request at
A. Pardot demo is available for free with
A. Pardot doesn’t offer a free trial. However, the premium plan with advanced features is available at with exciting deals.

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