nbspPardot provides a set of features for business users to increase productivity and perform core functions accurately. Depending on the size and requirements of your organization, you can pick the best pricing plan.Automation through Pardot further reduces the need for your employees to handle monotonous tasks so that they can focus on critical tasks at hand and apply creative skills for problem solving. Real-time alerts with marketing automation tool allow you to have a birds eye view of the process so that you can make smart decisions and achieve operational efficiency.Product FeaturesEffortless email marketing - You connect with your customers through email, so make sure youre getting the most out of your efforts. Pardot helps you create beautiful email campaigns that deliver.Smarter lead generation - Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardots landing pages, forms, search tools and social connectors.Streamlined Lead management - Increase engagement and sell faster by reaching the right customers at the right time.ROI Reporting - Measure and track campaign performance, and draw insights based on your data. Tie your individual closed leads back to marketing efforts, Analyze campaign success by channel and initiative, Connect your marketing efforts to your sales data.Real Time Alerts - Connect at the right time, every time, Be the first to respond to hot prospects and see whats happening in between sales calls, Get alerts via email, desktop or your mobile device.About the CompanyPardot, B2B marketing automation by Salesforce, offers a marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.