Zepic

Core Functionalities

• Compliance Management
  Ensures your marketing complies with privacy and data regulations.
• Templates
  Ready-made designs for quick campaign launches.
• Automated Workflow Optimization
  Smart automation to improve workflow efficiency.
• Custom Workflows
  Build personalized workflows for different goals.
• Customer Journey Mapping
  AI maps user behavior across touchpoints.
• Behaviour Management
  Understand and guide customer behavior.
• Behavioral Targeting
  Personalized WhatsApp messages based on behavior.
• Through Channel Marketing Automation (TCMA)
  Enable partners to run your campaigns.
• User Access Management
  Control who can access what in the platform.
• Contact Management
  Organize and track customer contact details.
• Loyalty Management
  Manage and boost customer loyalty programs.
• Visual Editor
  Drag-and-drop editor for campaign design.
• Cart Recovery Automation
  Remind users to complete purchases.
• Progressive Profiling
  Collect user data gradually to improve personalization.
• A/B Testing
  Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
• Content Marketing Automation
  Automate content creation, scheduling, and distribution to engage audiences across channels.
• Dynamic Content
  Produces personalized campaigns as per users' interests, behavior, and preferences.
• Landing Page / Web Forms
  Helps the user create attractive landing pages which further helps them attract new customers.
• SMS Marketing
  Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
• Social Media Automation
  Process via which content gets scheduled on social media in an automated manner.

Campaign Management

• Campaign Optimization
  Auto-adjust campaigns for better performance.
• Performance Analytics
  Track campaign effectiveness in real-time.
• Multichannel
  Manage multiple marketing channels from one place.
• Channel Management
  Organize and monitor all communication channels.
• Omnichannel
  Provide a seamless experience across channels.
• Channel Optimization
  Improve performance on each marketing channel.
• Data Driven Optimization
  Use data insights to fine-tune campaigns.
• Conversion Rate Optimization (CRO)
  Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
• Advertising Management
  Process that involves planning and executing campaigns to promote a product or service
• Landing Page Optimization
  It assists the users with improving the design and layout of web pages and increases conversions.

Lead Management

• Segmentation
  Target specific audience groups.
• Lead Generation
  Capture new leads through forms or landing pages.
• Lead Nurturing
  Engage leads over time to build trust.
• Leads Conversion
  Convert prospects into paying customers.
• Lead Qualification
  Helps the users in identify and prioritize the best leads.
• Lead Scoring
  It uplifts potential customers based on their likelihood of becoming customers.
• List Management
  Helps in organizing, maintaining, and optimizing lists of potential customers or leads

Email Marketing

• Drip Campaigns
  Automate personalized emails or messages based on user actions to boost engagement and conversions.
• Email Optimization
  Improve open and click rates with AI.
• Behavioral Targeting
  Personalized WhatsApp messages based on behavior.
• Auto - Responders
  Instantly reply to user actions with pre-set messages to keep communication smooth and timely.
• Cart Recovery Automation
  Remind users to complete purchases.

WhatsApp Marketing

• Drip Campaigns
  Automate personalized emails or messages based on user actions to boost engagement and conversions.
• Segmentation
  Target specific audience groups.
• Behavioral Targeting
  Personalized WhatsApp messages based on behavior.
• Auto - Responders
  Instantly reply to user actions with pre-set messages to keep communication smooth and timely.
• Bulk Messaging
  Send campaigns to multiple users at once.
• Cart Recovery Automation
  Remind users to complete purchases.

Integrations Supported

• Webhooks
  Connect with other apps through triggers.
• Event Marketing
  Promote and track event campaigns.
• Third Party Integration
  Works with other popular tools.
• Project Management
  Sync with tools like Trello or Asana.
• CRM Integration
  Connect with customer relationship systems.
• API Integration
  Build custom integrations with APIs.
• Barcode Integration
  Deliver clients prewritten messages depending on specified triggers.
• Influencer Marketing
  It helps in building a partnership between influencers and brands that benefits both parties

Analytics and Reporting

• Visitor Tracking
  Track user behavior on your site.
• Real-Time & Actionable Insights
  Get live data to make smart decisions.
• Dashboards
  Visual overview of performance.
• Web Form Tracking
  Monitor form conversions and behavior.
• Heatmaps
  Helps marketers spectate their visitor's activity on their page.
• Live View
  It offers real-time insight into your audience's interactions with your marketing materials.
• PDF Report
  Allows the user to export the data in PDF format
• Predictive Analytics
  Helps the users with analyzing the data using advance ML algorithms.
• Session Recording
  Records visitor's interaction with the platform (including mouse movement as well)

Alerts & Notifications

• Email Notifications
  Get email alerts for key actions.
• Real-Time Alerts
  Instant updates on campaign events.
• Desktop Notification
  Gives you a pop-up notification on your desktop itself.
• In-App Notifications
  Facilitates the user with notification with-in the app as well.
• Push Notifications
  A powerful tool that helps in converting clients to prominent customers
• SMS Notification
  Keeps the customer notified of the changes via text messages.

AI Capabilities

• Customer Journey Mapping
  AI maps user behavior across touchpoints.
• Subject Line Helper
  Get AI suggestions for better email open rates.
• Generative AI
  Create content like emails or messages using AI.
• Smart Recommendations
  Get AI tips to improve marketing results.
• Predictive Analytics
  Helps the users with analyzing the data using advance ML algorithms.