Markopolo AI

Core Functionalities

• Contact Management
  Identifies/tracks visitors, stores contacts like email/phone.
• Behaviour Management
  Analyzes 384 behavioral signals for unique profiles.
• SMS Marketing
  AI-powered SMS in multichannel campaigns.
• Automated Workflow Optimization
  AI timing and channel selection optimizes workflows.
• Dynamic Content
  Personalized content per visitor behavior/profile.
• Behavioral Targeting
  Targets based on 384 signals like hesitation/product views.
• Custom Workflows
  Trigger campaigns react to events with ML segments.
• Customer Journey Mapping
  Builds on previous interactions across channels.
• Cart Recovery Automation
  Recovery engine transforms 10% to 47% via AI psych.
• Content Marketing Automation
  Automates personalized content in outreach.
• Progressive Profiling
  Creates unique profiles from behavioral signals.
• Through Channel Marketing Automation (TCMA)
  Automates marketing across all channels.
• A/B Testing
  Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
• Compliance Management
  Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
• Landing Page / Web Forms
  Helps the user create attractive landing pages which further helps them attract new customers.
• Loyalty Management
  Allows the users to strategize design patterns, manage, and analyze loyalty programs.
• Social Media Automation
  Process via which content gets scheduled on social media in an automated manner.
• Templates
  Ready-to-use email and campaign templates
• User Access Management
  Allotting access to a specified user, as per their level of importance in the workflow
• Visual Editor
  Helps in quickly assembling campaigns by dragging and dropping elements.

Campaign Management

• Channel Management
  Channel orchestration across email/SMS/WhatsApp/voice/push.
• Campaign Optimization
  AI optimizes timing/channels for max conversion probability.
• Omnichannel
  Outreach via email/SMS/WhatsApp/voice/push orchestrated.
• Performance Analytics
  Actionable intelligence with recovery rates/ROI metrics.
• Conversion Rate Optimization (CRO)
  Boosts CRO via predictions/cart recovery (43% rate).
• Multichannel
  Multi-channel: email/SMS/WhatsApp/voice/push.
• Channel Optimization
  Perfect channel selection and timing by AI.
• Data Driven Optimization
  ML-discovered segments and behavioral data optimize.
• Advertising Management
  Process that involves planning and executing campaigns to promote a product or service
• Landing Page Optimization
  It assists the users with improving the design and layout of web pages and increases conversions.

Lead Management

• Lead Nurturing
  Personalized follow-ups based on behavior/interests.
• Leads Conversion
  Drives conversions via predictions/recovery.
• Segmentation
  ML-discovered segments for trigger campaigns.
• Lead Generation
  It helps in attrracting new potential customers
• Lead Qualification
  Helps the users in identify and prioritize the best leads.
• Lead Scoring
  It uplifts potential customers based on their likelihood of becoming customers.
• List Management
  Helps in organizing, maintaining, and optimizing lists of potential customers or leads

Email Marketing

• Auto - Responders
  AI auto-sends personalized msgs via email/SMS/voice on triggers.
• Drip Campaigns
  Sequential personalized touchpoints build on interactions.
• Behavioral Targeting
  Targets based on 384 signals like hesitation/product views.
• Cart Recovery Automation
  Recovery engine transforms 10% to 47% via AI psych.
• Email Optimization
  AI optimizes email timing/content per behavior.

WhatsApp Marketing

• Auto - Responders
  AI auto-sends personalized msgs via email/SMS/voice on triggers.
• Drip Campaigns
  Sequential personalized touchpoints build on interactions.
• Behavioral Targeting
  Targets based on 384 signals like hesitation/product views.
• Cart Recovery Automation
  Recovery engine transforms 10% to 47% via AI psych.
• Segmentation
  ML-discovered segments for trigger campaigns.
• Bulk Messaging
  Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

Integrations Supported

• API Integration
  Ability to connect two or more applications via APIs.
• Barcode Integration
  Deliver clients prewritten messages depending on specified triggers.
• CRM Integration
  Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
• Event Marketing
  Method via which particular behaviours or occurrences cause an automated reaction
• Influencer Marketing
  It helps in building a partnership between influencers and brands that benefits both parties
• Project Management
  With the help of AI, organizations can manage thier projects with utmost efficiency.
• Third Party Integration
  Allows the user to integrate with several thrid party applications with ease.
• Webhooks
  Messages that are sent from one application to another, when the trigger is set.

Analytics and Reporting

• Predictive Analytics
  Predictive intelligence sees behavior 10-30s ahead.
• Visitor Tracking
  Identifies up to 20% anonymous visitors from first session.
• Real-Time & Actionable Insights
  Real-time behavioral prediction and insights in 2.4s.
• Heatmaps
  Helps marketers spectate their visitor's activity on their page.
• Live View
  It offers real-time insight into your audience's interactions with your marketing materials.
• PDF Report
  Allows the user to export the data in PDF format
• Session Recording
  Records visitor's interaction with the platform (including mouse movement as well)
• Web Form Tracking
  Allows the user to track the activities of the users once they submit the form.
• Dashboards
  Projects the user's data in a visual format

Alerts & Notifications

• SMS Notification
  Personalized SMS for outreach/notifications.
• Email Notifications
  Personalized email outreach and notifications.
• Real-Time Alerts
  Real-time predictions trigger interventions
• Push Notifications
  Included in channel orchestration.
• Desktop Notification
  Gives you a pop-up notification on your desktop itself.
• In-App Notifications
  Facilitates the user with notification with-in the app as well.

AI Capabilities

• Predictive Analytics
  Predictive intelligence sees behavior 10-30s ahead.
• Customer Journey Mapping
  Builds on previous interactions across channels.
• Smart Recommendations
  Individual agents predict next products (67% acc).
• Generative AI
  The system automates creating emails, ads, social media posts, images and product descriptions.
• Subject Line Helper
  Assists the users with engaging email subjet lines