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20 Best ActiveCampaign Alternatives in 2024

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Cronberry

Cronberry

By Cronberry

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4.1 (29 reviews) Write a Review

Starting Price

₹2,000/Month

Cronberry is a robust lead management and marketing automation software. It helps businesses with all the advanced mark... Read More About Cronberry

Categories in common with Cronberry:

Freshmarketer

Freshmarketer

By Freshworks

4.5 (1 reviews) Write a Review

Starting at

₹1,499

Freshmarketer is one of the best marketing automation tools available, currently used for optimizing the performance of... Read More About Freshmarketer

Categories in common with Freshmarketer:

Dotdigital

Dotdigital

By Dotdigital

5.0 (0 reviews) Write a Review

Price On Request

Categories in common with Dotdigital:

Adobe Marketo Engage

Adobe Marketo Engage

By Adobe

3.9 (10 reviews) Write a Review

Price On Request

Marketo Engage is the world’s most powerful marketing automation software developed by Adobe that allows businesses t... Read More About Adobe Marketo Engage

Categories in common with Adobe Marketo Engage:

Kursaha

Kursaha

By Kursaha

5.0 (1 reviews) Write a Review

Starting at

$149

Kursaha is a marketing automation software designed to help businesses streamline their marketing efforts and improve cu... Read More About Kursaha

Categories in common with Kursaha:

InSider

InSider

By Insider

3.9 (10 reviews) Write a Review

Price On Request

Insider is an extensive customer engagement and marketing automation software designed to improve the interaction betwe... Read More About InSider

Categories in common with InSider:

Mailchimp Marketing Platform

Mailchimp Marketing Platform

By Mailchimp

4.2 (10 reviews) Write a Review

Starting at

₹770

Mailchimp Marketing Platform is a robust email marketing and marketing automation software designed to support wide asp... Read More About Mailchimp Marketing Platform

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Brevo

Brevo

By Brevo

4.2 (10 reviews) Write a Review

Starting at

₹625

Brevo is a leading marketing automation software, formed to enhance engagement and boost an organization’s revenue. I... Read More About Brevo

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Ontraport

Ontraport

By Ontraport

4.1 (10 reviews) Write a Review

Starting at

$24

A fully automated marketing automation software that helps users in delivering engaging content across multiple channel... Read More About Ontraport

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ClickDimensions

ClickDimensions

By Click

4.4 (0 reviews) Write a Review

Price On Request

ClickDimensions is a powerful marketing automation platform that helps businesses of all sizes automate their marketing... Read More About ClickDimensions

Categories in common with ClickDimensions:

Klaviyo

Klaviyo

By Klaviyo

4.3 (10 reviews) Write a Review

Starting at

$20

An advanced marketing automation software that allows you to create strategies and maximize customer engagement in an a... Read More About Klaviyo

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Blueshift

Blueshift

By Blueshift Labs, Inc

4.7 (0 reviews) Write a Review

Starting at

$1,250

Blueshift is a marketing automation software that allows users to manage customer data, leverage customizable AI, and ex... Read More About Blueshift

Categories in common with Blueshift:

Ortto

Ortto

By Ortto

4.2 (10 reviews) Write a Review

Starting at

$599

Ortto is a highly versatile marketing automation software and customer data platform. This platform is designed to enha... Read More About Ortto

Hubspot Marketing Hub

Hubspot Marketing Hub

By HubSpot

4.1 (10 reviews) Write a Review

Starting at

$20

HubSpot Marketing Hub lets you exponentially increase your website traffic by creating engaging campaigns and emails an... Read More About Hubspot Marketing Hub

Categories in common with Hubspot Marketing Hub:

Wetroo

Wetroo

By wetroo

4.5 (0 reviews) Write a Review

Starting at

₹10,788

Wetroo is a powerful lead management solution for small businesses, marketers, and solopreneurs. This specialized softw... Read More About Wetroo

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Last Updated on : 14 Dec, 2024

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Best Alternatives to ActiveCampaign

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Buyer's Guide for ActiveCampaign Best Alternatives

Searching for ActiveCampaign alternatives? We’ve compiled the list of top Marketing Automation Software with features & functionalities similar to ActiveCampaign. There are a lot of alternatives to ActiveCampaign that could be a perfect fit for your business needs. Compare ActiveCampaign competitors in one click and make the right choice!

Looking for ActiveCampaign alternatives? Your search ends here! There are multiple solutions available in the market that are similar to ActiveCampaign. They have identical functionalities, yet they differ on so many levels, making them a potential alternative to ActiveCampaign. Compare the products side-by-side and pick the one that suits you the best.

Overview of ActiveCampaign Alternative

ActiveCampaign is an advanced marketing automation software that helps users manage their campaigns and create stronger relations with their customers. Features like lead generation, campaign optimization, automated testing, and many more, make it a popular pick amongst various users.

Being a versatile software, ActiveCampaign often gets overwhelming for some users. Moreover, there are some corner cases that ActiveCampaign struggles to deal with. Lucky for us, there are several alternatives to ActiveCampaign in the market, that provide better functionality and an even better price. In this alternative, we’ll go through some of the best competitors for ActiveCampaign.

Why are businesses looking for ActiveCampaign Alternatives?

There are several reasons why businesses are searching for alternatives to ActiveCampaign. Let’s have a closer look at some of those reasons.

  • Advance user interface: ActiveCampign is not suggested for those marketers who have just stepped into this field. It offers several complex features that might need expert assistance and can be time-consuming.
  • Inability to create complex dashboards: Although ActiveCampaign provides the functionality of creating reports and dashboards, it lacks the ability to create highly advanced reports and dashboards.
  • Relaunching Market Funnel: Customers who want to revive their marketing funnel are actively looking for activeCampaign alternatives. ActiveCampaign lacks the ability to refresh the marketing funnel.
  • Not entirely a CRM software: users looking for marketing automation software along with complete CRM functionalities opt for an ActiveCampaign alternative.
  • Integration Constraint: Although ActiveCampaign provides a bunch of integration functionalities, there are some aspects that can’t be integrated. Users who depend on third-party integration often look for ActiveCampaign competitors.

Must Have Features in Any Software Similar to ActiveCampaign

  • Lead scoring: choose the software that provides you with enhanced lead scoring functionality that would help you create more valuable leads.
  • Visitor Tracking: select an alternative that provides you with visitor tracking. It would help you segment your audience as per their demographic.
  • Self-regulating Email marketing: a feature that allows organizations to promote their services via email. Using email, organizations connect with their users and inform them of any changes that might be occurring to their accounts.
  • Support functionality: check for all the support functionalities that match your needs and examine if they are being offered by the software that you are choosing. Software should provide basic support features like a knowledge base, an email help desk, and live chat.
  • Creating automated reports: the software should be equipped with the functionality to create reports and dashboards so that the user can display their data descriptively.
  • Testing: one of the major testing types is A/B testing, which allows the user to run a test on multiple versions of the same content and choose the one that works effectively.

Comparison of ActiveCampaign’s Competitors

Here is a quick comparison of the best ActiveCampaign competitors.

Comparison of ActiveCampaign Competitors
Factors Active Campaign Mailchimp Get Response Keap Omnisend Engagebay
Email Automation Yes Yes Yes Yes Yes Yes
Users allowed 1 3 3 2 1 1
Monthly Subscriber Limit 1,000 500 1,000 1,500 500 500
Free Plan No (only Free trial) Yes No (only Free trial) No (only Free trial) Yes No (only Free trial)
Visitor Tracking Yes Yes Yes Yes Yes Yes
Reporting and Dashboarding Yes Yes Yes Yes Yes Yes
Pricing Rs1254.97/month (approx.) Rs385/month Rs1588.10/month Rs25015.79/month (approx.) Rs1338.64/month (approx.) Rs1,065.89/month
Best Known For Sales engagement and automation Highly Expressive landing page builder Auto-funnel Revenue Calculator Wheel of Fortune Customizable Web Push Notification

What is the Ideal Alternative to ActiveCampaign for Mac, Linux and Windows?

What to consider while looking for ActiveCampaign Alternatives?

While selecting an alternative for ActiveCampaign, you can consider the below-mentioned features:

  • Host marketing content: While picking an alternative for ActiveCampaign, make sure that you check whether the software of your choice provides hosting marketing content or not. ActiveCampaign lacks this ability.
  • Automated Customer Service: Choose software that automates the process of customer support, like automated live chat that quickly resolves the customer’s issue.
  • Creative Assistance: ActiveCampaign alternatives should assist you with creating attractive campaigns and promotional banners or even suggesting smart subject lines while marketing via email.
  • Check for Customer Support: ActiveCampaign alternatives should provide basic support functionalities like email helpdesks, calling, and FAQs.

What Type of Businesses Are Looking for Alternatives to ActiveCampaign?

There are various marketing agencies, B2B agencies, and other companies that search for alternatives to ActiveCampaign, such as:

  • Real Estate: Real estate people actively look for software that is well-built with both marketing and CRM functionality. It helps them manage their data with ease and lead management.
  • Healthcare: ActiveCampaign alternatives are searched for by health centers as they need to organize their products efficiently and distribute them as per demographic.
  • E-commerce: An expressive landing page builder is an essential aspect of any e-commerce company. They need to provide consumers with visually appealing landing pages and forms. To finish these responsibilities, they frequently look for ActiveCampaign alternatives.
  • Banking Units: Banks are the users that actively look for an alternative to ActiveCampaign, as they need assistance with calculating the ROI, managing leads, and advising them about how they can market their ads.
  • Content Creators: They need software similar to ActiveCampaign as they require assistance with audience targeting and segmentation, creating attractive campaigns, and automating the process of marketing their content with ease.

Techjockey’s Verdict

Even though ActiveCampaign is one of the promising marketing automation tools that’s present in the market yet, there are many corner cases that ActiveCampaign struggles to handle. Luckily, there are certain alternatives to ActiveCampaign that provide better functionality at a much more affordable price.

There are various functionalities like Creative Assistant and Automated Customer Service where competitors of ActiveCampaign succeed, proving themselves as a better alternative. Due to this particular reason, users are moving towards its competitors like Mailchimp, Get Response, Keap, Omnisend and Engagebay.

Author: Kalpana Arya

ActiveCampaign Alternative FAQs

A. Marketing solutions like GetResponse, Keap, Omnisend, Mailchimp, and Engagebay are some of the better alternatives to ActiveCampaign.
A. Yes, you can use ActiveCampaign to build the customer journey. It helps them increase their conversion rate, improve customer engagement, and make better decisions.
A. ActiveCampaign comes in four packs: Starter, which allows you 100 emails; Plus, which allows 10 times the contact limit; Professional, which allows 12 times the contact limit; and Enterprise, which allows 15 times the contact limit.
A. ActiveCampaign assists you in marketing your product with functionalities like tacking leads, segmenting audiences, and many more, but Salesforce offers more streamlined CRM functionalities that include analyzing the data, providing customer services, and providing cloud support.
A. Mailchimp and Omnisend are the best free alternatives to ActiveCampaign. You can access their free plan and just take in the feel of the platform and its functionality.

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