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20 Best Brevo Alternatives in 2024

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Cronberry

Cronberry

By Cronberry

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4.1 (29 reviews) Write a Review

Starting Price

₹2,000/Month

Cronberry is a robust lead management and marketing automation software. It helps businesses with all the advanced mark... Read More About Cronberry

Categories in common with Cronberry:

ActiveCampaign

ActiveCampaign

By Activecampaign

4.4 (10 reviews) Write a Review

Starting at

$15

A fully automated marketing automation software that assists businesses in suggesting, personalizing, and improving a c... Read More About ActiveCampaign

Categories in common with ActiveCampaign:

Freshmarketer

Freshmarketer

By Freshworks

4.5 (1 reviews) Write a Review

Starting at

₹1,499

Freshmarketer is one of the best marketing automation tools available, currently used for optimizing the performance of... Read More About Freshmarketer

Categories in common with Freshmarketer:

Dotdigital

Dotdigital

By Dotdigital

5.0 (0 reviews) Write a Review

Price On Request

Categories in common with Dotdigital:

Adobe Marketo Engage

Adobe Marketo Engage

By Adobe

3.9 (10 reviews) Write a Review

Price On Request

Marketo Engage is the world’s most powerful marketing automation software developed by Adobe that allows businesses t... Read More About Adobe Marketo Engage

Categories in common with Adobe Marketo Engage:

Kursaha

Kursaha

By Kursaha

5.0 (1 reviews) Write a Review

Starting at

$149

Kursaha is a marketing automation software designed to help businesses streamline their marketing efforts and improve cu... Read More About Kursaha

Categories in common with Kursaha:

InSider

InSider

By Insider

3.9 (10 reviews) Write a Review

Price On Request

Insider is an extensive customer engagement and marketing automation software designed to improve the interaction betwe... Read More About InSider

Categories in common with InSider:

Mailchimp Marketing Platform

Mailchimp Marketing Platform

By Mailchimp

4.2 (10 reviews) Write a Review

Starting at

₹770

Mailchimp Marketing Platform is a robust email marketing and marketing automation software designed to support wide asp... Read More About Mailchimp Marketing Platform

Categories in common with Mailchimp Marketing Platform:

Ontraport

Ontraport

By Ontraport

4.1 (10 reviews) Write a Review

Starting at

$24

A fully automated marketing automation software that helps users in delivering engaging content across multiple channel... Read More About Ontraport

Categories in common with Ontraport:

ClickDimensions

ClickDimensions

By Click

4.4 (0 reviews) Write a Review

Price On Request

ClickDimensions is a powerful marketing automation platform that helps businesses of all sizes automate their marketing... Read More About ClickDimensions

Categories in common with ClickDimensions:

Klaviyo

Klaviyo

By Klaviyo

4.3 (10 reviews) Write a Review

Starting at

$20

An advanced marketing automation software that allows you to create strategies and maximize customer engagement in an a... Read More About Klaviyo

Categories in common with Klaviyo:

Blueshift

Blueshift

By Blueshift Labs, Inc

4.7 (0 reviews) Write a Review

Starting at

$1,250

Blueshift is a marketing automation software that allows users to manage customer data, leverage customizable AI, and ex... Read More About Blueshift

Categories in common with Blueshift:

Ortto

Ortto

By Ortto

4.2 (10 reviews) Write a Review

Starting at

$599

Ortto is a highly versatile marketing automation software and customer data platform. This platform is designed to enha... Read More About Ortto

Hubspot Marketing Hub

Hubspot Marketing Hub

By HubSpot

4.1 (10 reviews) Write a Review

Starting at

$20

HubSpot Marketing Hub lets you exponentially increase your website traffic by creating engaging campaigns and emails an... Read More About Hubspot Marketing Hub

Categories in common with Hubspot Marketing Hub:

Wetroo

Wetroo

By wetroo

4.5 (0 reviews) Write a Review

Starting at

₹10,788

Wetroo is a powerful lead management solution for small businesses, marketers, and solopreneurs. This specialized softw... Read More About Wetroo

Categories in common with Wetroo:

Last Updated on : 14 Dec, 2024

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Best Alternatives to Brevo

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Buyer's Guide for Brevo Best Alternatives

Searching for Brevo alternatives? We’ve compiled the list of top Marketing Automation Software with features & functionalities similar to Brevo. There are a lot of alternatives to Brevo that could be a perfect fit for your business needs. Compare Brevo competitors in one click and make the right choice!

Were you looking for Brevo alternatives? Your search ends here! There are a few alternatives to Brevo, that, although having identical functionalities yet, differ on so many levels, making them a potential alternative to Brevo. Compare the products side-by-side and pick the one that suits you the best.

Overview of Brevo Alternatives

Brevo is a popular marketing automation software that provides users with a helping hand in managing their campaigns and building strong relations with their customers. It provides them with functionalities like lead generation, social media automation, campaign optimization, and many more, that lend a helping hand to marketing and salespeople.

As Brevo is a versatile software, it has been priced high that it might not be feasible for everyone to afford. In addition, a drop has been noted in the rate of deliverability, which makes the user question if they have invested their money in the right place or not.

Luckily for us, there are many alternatives to Brevo on the market. In this post, we’ll go through some of the best competitors of Brevo.

Why are businesses looking for Brevo Alternatives?

There are many reasons why users are sliding away and moving towards Brevo’s competitors. Let's look at some of the reasons:

  • No form validation: There’s no form validation, i.e., if you want to restrict a field so that it should accept only numbers, only characters, or only special characters then it won't be possible with Brevo.
  • Limited Integration: The user can integrate only a limited number of CRM functionalities or other marketing automation tools, which makes it difficult for many customers to implement those functionalities on Brevo.
  • Hinder customer backend: Handling the access token is a challenging task in Brevo. Bravo finds it difficult to save the access token and go on to the next screen once a form is submitted, even if OAuth and Firebase function well. Both should be possible for an app.
  • Deliverability issue: it is reported that the deliverability rate of Brevo has reduced drastically, due to which people are shifting towards other platforms.
  • Difficult to translate designs: Brevo requires complete restructuring. Extracting data is an easy task, but working on it with operators is a hefty thing to do with Brevo.
  • Difficulty in fetching real-time data: It is very hard to get real-time data with Bravo, as it does not support WebSockets, which helps in retrieving live data

Must-Have Features in Any Software Similar to Brevo

These are the key features that software similar to Brevo must possess:

  • Automated Email marketing: functionality that allows the software to promote their brand and the services that they provide via email. Using email, businesses can connect with their customers over an authenticated platform, and hence keep records of data as well.
  • A/B testing: A/B testing or split testing allows the user to test their two versions of the same content simultaneously and figure out which one is performing better.
  • Social Media Management: social media platforms have become the hotspot of marketing. So, its management is a must-have feature that software in this category must possess. Social media management includes features like creating posts, scheduling them, and then analyzing the insights.
  • Automated Reporting System: creating reports and dashboards that can be used to represent your data with attractive visuals and charts.
  • Visitor Tracking: A way of noting who's viewing your business’ website and how long they're staying on each page.
  • Knowledge Base support: A documented dataset provided by the software itself that holds information like answers to FAQs, how-to-guide, and troubleshooting instructions.

Comparison of Brevo’s Competitors

Comparison of Brevo Competitors
Features Brevo Mailchimp Get Response Active Campaign Constant Contact Drip
Ease of use Easy Very Easy Moderate Moderate Easy Easy
UPI No No No No No No
Subscription Management Yes Yes Yes Yes Yes Yes
Multi-currency support Yes Yes Yes Yes Yes Yes
Settlement period Within 24 hours T+2 Days T+2 Days 2-3 Business days 2-3 Business days 2-3 Business days

Here is a quick comparison of the best Brevo competitors.

What is the Ideal Alternative of Brevo for Mac, Linux and Windows?

  • Ideal Alternative of Brevo for Mac: ActiveCampaign, Drip, etc.
  • Ideal Alternative of Brevo for Windows: GetResponse, Mailchimp, Constant Contact etc.
  • Ideal Alternative of Brevo for Linux: Listmonk, Systeme.io, HighLevel, Lightmeter and Sympa.

What to consider while looking for Brevo Alternatives?

While choosing any software like Brevo, make sure to keep these factors in mind:

  • User interface: Before picking up any software, you must always ask for a free demo. Once you are done with the demo version, do a self-analysis and ask yourself these three questions:

Was it easy to use?

Did you face major issues while finishing any task?

Where are the on-screen instructions easy to follow?

  • Compare the Feature: Do a side-by-side comparison of the features and then choose the software that fulfills all the requirements.
  • Check for Customer Support: Brevo alternatives should be able to offer basic customer support features including emailing helpdesk, calling and FAQs.
  • Onboarding process: Opt for a platform that is easy to follow, and you don’t face any issue while switching platform.

Pros and Cons of Competitors of Brevo

Mailchimp Marketing Platform

Like Brevo, Mailchimp is used as a comprehensive marketing tool. They offer all the resources you want to get going and maximize the potential of marketing automation. This results in more flexible and successful marketing activities.

  • Pros: Drag and Drop functionality for building landing pages and forms. Allows integration with most other marketing automation tools.
  • Cons: The price plan is expensive and includes various paid add-ons. The method of determining the number of members is not transparent. Limited automation features.

GetResponse

GetResponse is a versatile email marketing solution with strong functionality and an easy-to-use interface. Best used for small and mid-size companies, online marketers and entrepreneurs.

  • Pros: Omnichannel marketing that includes emailing and SMS. Website builder facility with the help of AI.
  • Cons: Limited Automation with basic plans.

ActiveCampaign

With Active email marketing, marketing automation, and CRM features, ActiveCampaign is a potent tool for improving customer experiences.

  • Pros: Has a user-friendly interface with advanced CRM capabilities.
  • Cons: The price can go up as we increase the number of contacts. Limited free trial plan.

Constant Contact

Constant Contact helps organizations in designing and implementing efficient email campaigns that quickly turn leads into potential customers.

  • Pros: Great customer support with highly advanced email marketing capabilities.
  • Cons: Hold back while giving extensive integration and those who seek advanced automation functionality.

Drip Marketing Automation Software

Drip provides their customers with affordable yet powerful functionalities that could help users to streamline their work model.

  • Pros: Ready to use automated template with a very effective segmentation functionality.
  • Cons: No split testing is available for email content and suits best only for those e-commerce platforms that have a bulk of users.

What Type of Businesses Are Looking for Alternatives to Brevo?

There are several E-commerce platforms, marketing agencies, and other companies that actively search for the Alternatives of Brevo such as:

  • E-commerce industry: E-commerce businesses need a highly expressive landing page builder. It facilitates the users with eye-catching and user-friendly landing pages and forms, which make it a popular pick amongst various E-commerce industries. They often search for Brevo alternative for completing these tasks.
  • Marketing agencies: There are a bunch of challenges which are repetitive and mundane, in order to automate its organization, use marketing automation tools.
  • B2B companies: B2B companies require marketing automation in order to generate more leads, build stronger relations with the customer and extract maximum revenue via leads. So, they look for Brevo alternative to achieve the same.
  • Educational institutes: They look for an alternative to Brevo as they need automated email marketing, publishing personalized content and distribution of study marital in accordance with the student.
  • Health centers: They find Brevo alternative as health centers need to segment their drugs efficiently and distribute them as per the demographic or scarcity.

Conclusion

Although Brevo is a very popular marketing automation platform that resolves almost every concern a user might come across yet, there are some issues that can’t be rectified.

Fortunately, there are alternatives to Brevo present in the market that specialize in various fields. On one hand, we have Brevo, which does not support social media automation and on the other hand we have software like Mailchimp, Constant Contact and Drip that allows social media automation.

There are a bunch of corner cases where competitors of Brevo are surpassing it and are proving themselves as a better alternative. Due to this reason, users are moving towards its competitors like Mailchimp, Get Response, Active Campaign, Constant Contact and Drip.

Author: Kalpana Arya

Brevo Alternative FAQs

A. There are several marketing automation software that are more affordable than Brevo such as MailerLite, Omnisend, Constant Contact, and HubSpot Marketing Hub.
A. Marketing solutions like ActiveCampaign, GetResponse, and Mailchimp are some of the popular alternatives of Brevo.
A. Yes, Brevo was formerly known as Sendinblue. It is a cloud-based marketing communication software that is equipped with a bunch of features that help marketers and salespeople streamline their work.
A. Yes, Brevo is very efficient with newsletters, as it is stacked with functionalities like ready to use templates, an easy drag-and-drop journey builder, and smart recommendations that would help in making newsletters and thereby marketing them accordingly.
A. Yes, Brevo is one of the top marketing automation software that has thousands of success stories, Brevo has dominated the market at an immense rate.
A. Brevo comes with a free plan of ?0/month where it provides a bunch of functionalities, like providing 300 emails/day, allowing the user to customize email templates, drag-and-drop editing functionality, and SMS and WhatsApp campaigns.
A. Brevo is a marketing automation and CRM platform stuffed with most CRM functionalities like lead management, lead scoring, lead management, and more.

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