Best SEO Tools in 2023

What are search engine optimization tools?

Search engine optimization tools monitor a website’s performance and Health issues to rank higher in SERPs. They identify loopholes, such as weak on-page or off-page signals, and investigate the potential of any Web pages for high placement on search engine ranking pages perform better. Read Buyer’s Guideimg

Best SEO Tools

(Showing 1 - 10 of 75 products)

Most PopularNewest FirstTop Rated Products


Brand: Semrush


4.5 out of 5

(17 user reviews)

Semrush is a cloud-based SEO auditing solution for keyword research, competitive analysis, and rank tracking. It offers comprehensive online brand visibil... Read More About Semrush img




Brand: Ahrefs


4.6 out of 5

(8 user reviews)

Ahrefs is a complete SEO Audit Tool designed to serve Startups, SMBs, SMEs and Agencies. Ahrefs SEO Audit Tool is a Web-Based and has a simple interface a... Read More About Ahrefs img


Screaming Frog

Screaming Frog

Brand: Screaming Frog


4.6 out of 5

(10 user reviews)

Screaming Frog is a complete SEO Audit Tool designed to serve Startups, SMBs, SMEs and Agencies. Screaming Frog SEO Audit Tool has a simple interface and... Read More About Screaming Frog img


SEO Powersuite

SEO Powersuite

Brand: Link Assistant


4.0 out of 5

(4 user reviews)

SEO PowerSuite toolkit digital marketing software is made up of 4 tools that cover every aspect of SEO — keywords, rankings, backlinks, on-page and conte... Read More About SEO Powersuite img




Brand: Serpstat


4.6 out of 5

(4 user reviews)

Serpstat is a multi-functional SEO audit tool for small and medium scale enterprises, B2B organizations offering digital marketing services, and SEO profe... Read More About Serpstat img

Price On Request

SEO Tools Product List Top Banner - 1
SEO Tools Product List Top Banner - 2
Moz Pro

Moz Pro

Brand: Campaigner MozPro


4.6 out of 5

(4 user reviews)

Moz Pro is a complete SEO Audit Tool designed to serve Startups, SMBs, SMEs and Agencies. This SEO Audit Tool is a Web-Based and has a simple interface an... Read More About Moz Pro img


Similarweb Pro

Similarweb Pro



4.5 out of 5

(4 user reviews)

Similarweb Pro is a feature enriched SEO auditing software for website traffic management software suitable for startups, content creators and enterprises... Read More About Similarweb Pro img

Price On Request



Brand: AccuRanker


4.7 out of 5

(4 user reviews)

AccuRanker is a cloud-based SEO auditing solution, aiming to serve agencies, SEO professionals, and enterprises. It uses in-depth analysis and robust infr... Read More About AccuRanker img

Price On Request



Brand: Small SEO Tools


4.6 out of 5

(2 user reviews)

SmallSEOTools is one of the best search engine optimization platform available in the market. The SEO auditing tool is multi-purpose software that helps i... Read More About SmallSEOTools img




Brand: ZappLocal Technologies

Be the first to review

ZappLocal is an automated SEO management software that enables users to build up an online presence for their brands. It helps with location marketing, so... Read More About ZappLocal img

Price On Request

Last Updated on : 01 Dec, 2023

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Best SEO Tools FAQ’s

Software questions,

SEO software enables organizations to improve their website rankings in various search engines. With it, businesses can optimize their content, create backlinks, check keywords for accuracy, do competitor analysis, etc.

SEO audit tool is used to perform a comprehensive audit of your website to find potential issues with it. It helps you to analyze titles and metatags, identify duplicate content, track site crawlability, identify broken links, and more.

Users can choose from different types of software for SEO depending on the feature requirements. Some of the best tools they can consider include SEMrush, Ahrefs, Moz Pro, Majestic SEO Tools, etc.

With a simple SEO tool, you can optimize your site content, check the site ranking, search relevant keywords, do competitor analysis, and more.

The top SEO software or tool will have all the features users need to successfully run their SEO campaigns. The list of the top SEO tools includes SpyFu, SEO Spider, Google Search Console, Moz Pro, Ubersuggest, etc.

You will find various tools that you can use for SEO auditing of your website. Some of the best software you can consider for SEO auditing include GTmetrix, Screaming Frog, Page Modified, SEOmator, SEMrush Site Audit, and more.

SEO Tools Reviews




“Semrush is Awesome Keyword research tool to discover, monitor and optimize your SEO/PPC campaigns. It also provides free trial option.”

- Paras Yadav

See all Semrush reviewsimg



“Capable of doing everything right from keyword research to backlinks, Ahrefs is one of the best tools to use in 2019.”

- Kushal Aggarwal

See all Ahrefs reviewsimg

Screaming Frog


“The best feature of this tool is that it is easy to use. This can be used by the people of any level of technical knowledge. It is very easy to use, navigate and ope...”

- Chetan Prakash

See all Screaming Frog reviewsimg



“It is a most helpful tool in providing valuable insights and data for improving our SEO and online marketing efforts.”

- Ratnakar Patrayudu

See all Serpstat reviewsimg

Moz Pro


“It is a perfect tool for exploring links and keywords. The accuracy of moz rank tracker is very appreciable.”

- Sanchit Singh Rajawat

See all Moz Pro reviewsimg

SEO Tools Price List In India

SEO Tools Cost
Top SEO Tools Starting Price Rating
Screaming Frog$259.004.6
SEO Powersuite₹20930.004.0
Moz Pro$69.004.6

Buyer's Guide for Top SEO Tools

Found our list of SEO Tools helpful? We’re here to help you make the right choice and automate your business processes. Let’s discover some of the essential factors that you must consider to make a smarter decision!

  • What are SEO Audit Tools?
  • Why Use SEO Optimization Tools?
  • Who Uses SEO Software?
  • Types of SEO Software
  • SEO Software Features
  • What are the Benefits of Using SEO Audit Tool?
  • Factors to Consider Before Buying Any SEO Audit Software
  • Top 5 SEO Tools for Digital Marketing

What are SEO Audit Tools?

SEO audit tools help businesses to audit and analyze the various aspects of a website to improve website rankings on various search engines. The software helps in auditing the website performance data to improve its ranking, content, interface, loading speed, etc. The SEO tools can help companies with link building, keyword research, backlink monitoring, and more. Additionally, it can also help them in identifying areas of improvement on their website and help implement effective SEO strategies to rank higher.

Businesses can use SEO audit tools to compare their content with their competitors, finding duplicate content, broken links, evaluate URL structure, find server errors, etc. Furthermore, it also provides you with all the information about all the pages indexed by Google recently.

Why Use SEO Optimization Tools?

SEO tools can help businesses in multiple ways such as:

  • Optimize the website and help it rank better on popular search engines
  • Choose the right keywords for content optimization
  • Stay updated on the changes in search engine algorithms
  • Generate reports on site rankings and performance on various search engines
  • Perform competitor analysis and learn about their keywords and backlinking strategies

Who Uses SEO Software?

SEO software can be used by the following group of people of the organization:

  • Content Marketers: Content marketers use this software to optimize the website content. With it, they can check keyword density, place keywords logically, and check readability score. This helps to optimize content to improve the search rankings.
  • Content Writers: Content writers use this software to create engaging content, check keywords density, edit content, get content ideas, etc.
  • SEO Specialists: Using the software, SEO specialists can do website auditing, rank tracking, keyword analysis, etc. They can also use it to build backlinks to improve website ranking.
  • Social Media Marketers: They use SEO tools to analyze social media campaigns, track users' engagement, rank videos, get suggested hashtags, and more.

Types of SEO Software

There are different types of SEO tools available for users such as:

  • Keyword Tool: This tool helps you to find the most relevant keywords specific to your business. Keyword analysis tool helps you in getting info about the keyword difficulty, search volume, traffic potential etc. It helps you understand the keyword trends and ensure that only relevant keywords that can be used.
  • Rank Tracking Tool: This tools lets you track the position of your website on various search engines through various keywords. With Keyword rank checker, you can track multiple keyword rankings at a time.
  • Website Audit Tool: With website analysis tool, you can easily check broken links, loading time, content accuracy, keyword relevancy, design, etc. It evaluates all the components that might affect your website performance in search engines.
  • Content SEO Tool: It helps you in optimizing your content to rank higher in search engines. Content SEO software identifies grammatical errors, plagiarism, and keywords related issues with your content. It helps your content reach the right audiences.
  • Technical SEO Tool: This tool helps you in improving technical aspects of your website such as speed, browsing capability, sitemap, hosting, etc.
  • AMP Testing Tool: Accelerated Mobile Pages (AMP) testing tools help you in making your website more mobile friendly. You can use it to improve the loading time of webpages on mobile devices.
  • Competitor Analysis Tool: Using the SEO Competitive Analysis tool, you can see keyword gaps, content opportunities, and backlinks of your competitors.

SEO Software Features

Here are some of the common features users can find in every SEO software:

  • Backlink Analysis: You can use it to create and analyze the backlinks to the website. It helps you to perform backlink audit of your site, finding pages bringing inbound links, finding relevant competitor backlinks, etc.
  • On-Page Analysis: Perform on-page analysis to optimize the site pages with specific keywords to organically rank higher in search engines.
  • Site Audits: Evaluate your site effectiveness by crawling all your web pages and finding the potential issues with it. These issues might include broke internal links, poor site speed, content quality, graphics, and more.
  • Keyword Analysis: SEO analysts can analyze different keywords and choose the most suitable keywords to increase site traffic and reach target audience. You can select both short and long tail keywords for your website to increase content relevancy.
  • SERP Rank Tracking: SEO software lets you track organic rank of all the keywords you want to target for any URL. It also provides you with history reports of search engines, helps you check difficulty scores, find relevant keywords, and more.
  • Brand Alerts: Easily get alerts and reports whenever your brand or URL has been used or linked to any other domain. This will help in learning about your brand visibility and how your audience is engaging with your brand.
  • Competitors Comparison: It helps you to analyze your website as compared to your competitors in terms of backlinks, site speed, content, etc. This data can be used to improve site rankings and content optimization.
  • Content Optimization: You can optimize content by working on meta tags, keywords, readability score, adding important internal links, improving keyword density, and more.
  • Rank Tracking: Most SEO tools offer rank tracking capabilities that help you to track your URL ranking on various search engines. This will help in knowing where you are ranking and what strategies you can work upon to improve your rankings.

What are the Benefits of Using SEO Audit Tool?

There are plenty of advantages of using SEO audit tools such as:

  • You can easily find technical errors on your website
  • You can find relevant keywords to your website and are also used by your competitors
  • Measure the ranking of your website on various search engines
  • You can also audit the social media handles to measure their reach and performance.
  • It helps you to find poorly performing pages and the ones the need optimization.
  • You can use it to find the loading speed of your website pages.

Factors to Consider Before Buying Any SEO Audit Software

Keep these factors in mind to choose the right SEO audit software for your business:

  • Data Accuracy: The SEO tool you want to purchase should provide you with accurate data of your SEO strategies to gain valuable insights.
  • Competition Analysis: Choosing software with competitive analysis would help you to create a strategy to outperform your rivals and rank higher.
  • Auditing: SEO tool must come with an auditing feature to review site performance, loading speed, server errors, content issues, etc.
  • Features: Choose software that offers features like Crawler, keyword research, backlinking tool, etc., to improve site rankings.
  • Free Trial: The availability of a free trial will help you to decide whether it is right fit for you or not.
  • Reports: Software should generate multiple reports related to various metrics such as ranking, site auditing, website performance, etc. This data can be used to analyze SEO campaigns.
  • Cost: Invest in SEO tools whose price comes under the estimated budget.

Top 5 SEO Tools for Digital Marketing

Software Best For Features
SemRush Best for SEO, content Marketing, Social Media Marketing, etc.

PPC/ Market Research/ Content Marketing

Google Search Console Best for Measuring site traffic and performance

URL Inspection tool/ Content Optimization/ Website Crawling

Moz Pro Best for Improving website traffic and ranking

Keyword Planner/ Rank Tracker/ Site Auditing

Ubersuggest Best for keyword tracking and analyzing

Domain Overview/ Keyword Suggestions/ Content Ideas

SpyFu Best for competitor and rank analysis

Keyword Rank Tracker/ PPC Ad Rank Tracker/ Backlinks Creator

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