How to Use Grok Imagine to Create AI Images and Videos Effortlessly?

Last Updated: October 9, 2025

If you have been even a little curious about the world of AI-generated images, you must have probably heard of tools like OpenAI’s Sora or Google’s Veo. But nowadays, there’s new name in the news that is Grok Imagine which is an AI tool created by none other than Elon Musk’s AI company, xAI.

And here’s something new that it is now completely free for everyone worldwide as per Elon Musk’s statement on X. Whether you use iOS or Android, you can now create AI-generated images and short videos with just a few words or an uploaded photo.

So, what exactly is Grok Imagine, how to use grok imagine, and why is it both exciting and a little controversial? Let’s break it all down.

What Is Grok Imagine?

Grok Imagine is an AI Image Generators and AI-video generation tool developed by Elon Musk’s xAI. It can instantly turn your text prompts or existing images into creative visuals and short videos even with audio. Being a multimodal tool, one of its much-talked mode is ‘Spicy Mode’ for adult-oriented content. With simple interface, it delivers high-quality results that too for free.

In simple words, you just need to describe something, and Grok AI brings will provide you a picture or a short video clip in results. What’s better than a creative assistant that can visualize whatever’s on your mind?

It creates everything from a panda surfing in the ocean to a spaceship landing in the desert at sunset.

Originally, this tool was available only to Premium+ and SuperGrok subscribers on X (formerly Twitter). But with the version 0.9 update, Musk has opened the doors for everyone, making it free to use worldwide.

You can access it through the Grok Imagine app, which is available on both Apple’s App Store and Google Play Store.

Grok

4.8

Starting Price

$ 30.00      

What Makes Grok Imagine Special?

There’s no shortage of AI image generators and AI video generators today. You’ve got Midjourney, Runway, Sora, Pika, and plenty more. So why is Grok Imagine making headlines?

Here’s what stands out:

  • It offers complete access and for free: While most AI video tools come with heavy subscription fees or token-based limits, Grok Imagine is free for everyone, at least for now. You don’t need to pay or subscribe to create and download your AI-generated media. It might further change the access but that’s not a complete truth; it might continue giving free services too.
  • The interface of Grok Imagine is super simple: You don’t need technical superpowers to use it. The Imagine tab on the Grok app is clean and intuitive. You just need to type your prompt, and the AI gets to work instantly.
  • It provides text-to-image and image-to-image generation: You can either describe what you want in words or upload an image for transformation. Grok handles both beautifully, offering multiple variations of each image.
  • You can generate video with audio too: This new version (v0.9) lets you generate up to ‘6 to 15 seconds long’ short videos complete with sound or speech. You can even make characters talk using custom voice features.That’s a big upgrade compared to older versions, which didn’t include audio.
  • You get improved video quality: The update improves frame rates from 16 FPS to 24 FPS. It gives you smoother and more realistic clips.
  • Developers can now have API access:For those who love building or experimenting, xAI also provides an API. Developers can integrate Grok Imagine into other apps or creative workflows.

How to Use Grok Imagine?

If you want to try Grok Imagine for yourself, here’s how you can get started:

Step 1: Download the App: Go to the Apple App Store or Google Play Store, search for ‘Grok’, and install the official Grok app by xAI.

Step 2: Sign In: You have to now sign in using your X (Twitter) account. You can also sign in with your google account. Once you are in, you will see several tabs, including the one labeled ‘Imagine’.

Step 3: Create an Image: Tap the Imagine tab (top right corner) and type a short prompt describing what you want to generate.

For example:

  • ‘A cyberpunk cat walking through neon streets’
  • ‘A realistic painting of a mountain village at sunrise’
  • ‘A panda surfing ocean waves’
  • Grok will quickly generate an image for you often within seconds. You will also get multiple variations to choose from.

Step 4: Turn It into a Video: Once you have found an image you like, tap the ‘Make Video’ button. You’ll get four style options:

  • Normal: For simple, natural motion.
  • Fun: Adds playful movements and animations.
  • Custom: Lets you tweak details manually.
  • Spicy: For adult-oriented or suggestive content (more on this in a moment).

You can even add audio or custom speech, giving your video a lifelike touch.

Step 5: Save and Share: When your video is ready, you can download it or share it directly online. Your creations are also saved in the Favourites gallery for easy access later.

Grok

4.8

Starting Price

$ 30.00      

What Can You Create with Grok Imagine?

Honestly, you can create hundreds, thousands, and endless images/videos. But here are a few things you can use it for:

  • Social media content and create catchy posts or short videos.
  • Marketing visuals to generate mock-ups or creative ad ideas.
  • Art and storytelling! Yu can bring your imaginative worlds to life.
  • Education and training to visualize complex ideas in a fun way to engage students.
  • Personal entertainment for some fun and curiosity.

Free Version Limitations:

While the free access is amazing, there are a few limits you should know about:

  • Video Generation Cap: Users can currently generate around 20 videos before hitting a soft limit.
  • Image Generation Limit: The limit is higher, allowing you to explore freely.
  • Video Creation: You can only make videos from generated images, not directly from text prompts.
  • Spicy Mode Restriction: You can’t apply Spicy mode to uploaded images. It’s only to ones generated by the AI itself so that no one can misuse it.

Still, considering it’s free and in early beta, these restrictions feel pretty reasonable.

Grok Spicy Mode Controversy

Now, let’s talk about the feature that’s got everyone buzzing – Spicy Mode.

This mode allows users to create NSFW (not safe for work) or adult-themed content, including semi-nude imagery. xAI claims it’s part of Grok’s unfiltered creativity, but not everyone is impressed.

Some users have already reported generating partially nude or suggestive images, while others say the content often comes blurred or flagged as moderated.

The bigger concern? Celebrity deepfakes. Reports show that Grok Imagine can still produce deepfake-style videos featuring public figures or celebrities, despite moderation filters.

While Musk calls Grok a free speech AI, critics argue that this freedom could lead to serious misuse, including privacy violations, fake news, or legal issues.

It’s a delicate balance between creativity and responsibility, and xAI will need strong measures to prevent the tool from being exploited.

Grok

4.8

Starting Price

$ 30.00      

What’s Next for Grok Imagine?

Since this is still an early beta version (v0.9), expect more updates soon. Musk has already hinted at upcoming improvements like:

Longer video durations

  • Better realism
  • Tighter moderation controls
  • Web and desktop access
  • Enhanced voice synthesis

Given xAI’s rapid development pace, you can expect these features to roll out soon.

If history tells us anything about Musk, it’s that he loves to move fast and sometimes too fast, but it often results in products that push the boundaries of what’s possible.

Grok

4.8

Starting Price

$ 30.00      

Final Thoughts: Should You Try It?

Absolutely, yes!

Whether you’re an artist, student, marketer, or just someone curious about AI, learning how to use Grok Imagine is worth exploring. It’s easy to use and completely free. You can create visually stunning images and short videos in seconds without any knowledge of editing tools.

Just keep in mind that the Spicy mode and deepfake possibilities come with serious responsibility. Always use the tool ethically and avoid creating or sharing harmful or misleading content.

So go ahead, download the Grok app, type out your first prompt, and see your imagination come to life.

Published On: October 9, 2025
Mehlika Bathla

Mehlika Bathla is a passionate content writer who turns complex tech ideas into simple words. For over 4 years in the tech industry, she has crafted helpful content like technical documentation, user guides, UX content, website content, social media copies, and SEO-driven blogs. She is highly skilled in SaaS product marketing and end-to-end content creation within the software development lifecycle. Beyond technical writing, Mehlika dives into writing about fun topics like gaming, travel, food, and entertainment. She's passionate about making information accessible and easy to grasp. Whether it's a quick blog post or a detailed guide, Mehlika aims for clarity and quality in everything she creates.

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