
4 Common Factors Influencing Consumer Buying Behaviour
By Surjodeep Bose . December 31, 2025
Have you ever wondered as to why customers pick your products over that of competitors? What drives them to purchase more, certain times of the month...

By Surjodeep Bose . December 31, 2025
Have you ever wondered as to why customers pick your products over that of competitors? What drives them to purchase more, certain times of the month...













The millennial workforce has changed the way organisations operate, by making them more employee-centric rather than business-centric. Today’s millennial workforce has challenged the pre-conceived notion of...













The Avengers isn’t just a great superhero movie but also a repository of great HR lessons. 5 HR lessons that can be learned from The Avengers...













While the automobile industry is boosting employment opportunities and making travel easier for people in India, it is also contributing to air pollution. According to a...













Oddly enough, some employees are ready with reasons to belittle new ideas of their team members. The naysaying trait is often accompanied by a lack of...













People often talk about the impact of technology in the context of IT, computers and the internet. While these are pivotal to the tech-boom, their direct...













When a person is being circled as a prospect, connecting through call is usually the first step in making a sale. This call is known as...













In the last few years, there has been an increased prevalence of ransomware attacks across the globe. Be it the CryptoLocker attack of 2013 or the...













Running a clinic has been described by many a doctor as something which help them achieve a sense of fulfillment. Through a clinic, a doctor can...













83% of online shoppers need support to complete a purchase. That’s right. 83% That’s a whole lot of customers, innit? Travel websites often prioritize page content...