How AI Copywriting Tools Help Businesses Write Copy That Converts

To put it in a nutshell, conversions are the only thing that matters most to any business. Everything else simply supports the end goal.

One such support is {Copywriting}.

But as easy and simple as it seems, it isn’t! It takes a lot of creativity out of anyone. Many businesses struggle to write good copy because they are not able to find the best talent or copywriters for the job.

This is where the technology – Artificial Intelligence comes in. AI copywriting tools have come onto the market, paving the way for an easier approach to creating content.

This blog post will explore:

• Challenges in creating good copies
• How AI copy tools help in writing better content
• Effective tips for using AI tools
• What limitations do AI copywriting tools have

Let’s dive in.

Copywriting Pain Points That AI Tools Can Solve

Writing a copy that actually converts is harder than it looks. An ad copy might be just a single sentence or phrase, but it’s the most difficult copy one has to write. The following common challenges could arise when a business wants to create a copy that works.

1. Making a Start

It’s the hardest step of copywriting. Staring at a blank page with a blank mind is the most daunting thing for a writer. Whether you are writing an ad copy, a product page, or an email, finding the right words to convey the message is tough. It often leads to procrastination.

2. Creating Clickable CTAs

CTAs are something that can make or break a campaign. As the name suggests, a call-to-action is useless if it doesn’t lead to action from customers. This is the biggest challenge that a business faces. Writing a CTA that gets clicks needs a mix of clarity, urgency, and psychology.

3. Grabbing Instant Attention

Audiences scroll so fast, and grabbing their attention with a hook is difficult. You only have milliseconds to capture their attention. Writing a compelling copy that especially under pressure, is really a challenge.

4. Deadlines vs. Quality

Sometimes, content needs to be created at lightning speed. But this could lead to a bland copy, zero engagement, and missed opportunities. It’s just compromising quality over tight deadlines.

How AI Copywriting Tools Help Create High-Converting Copy?

The one and only goal for a business is conversion. And with technological advancements, it has become easier to create engaging copies. Businesses can make use of AI copywriting tools to generate compelling copy. Here’s how these can help:

For Businesses with Professional Writers

No blank page anxiety

Staring at the blank page for so long is no longer a fear with AI copywriting tools. It takes only a few seconds for AI to give hundreds of ideas to start writing content.

For example, this prompt can work: Write 5 CTA options to promote a cloud-based project management tool for remote tech teams.

Guidance on structure

Provide the exact structure for the content required. For example, to write a home page for a website, provide each section in detail:
Section 1: An engaging business tagline

Step2: Services

Section 3: The team

……

Last section: Ending banner with a CTA.

This is just an example, it works better by expanding the instructions, like the tone, vocab, technical aspects, etc.

Suggested Read: Content Collaboration Using Copywriting AI Tools

1. Appropriate word choice & punctuation

Word choice matters a lot as it defines content. Copies should be very easy to read to get attention even if no one is ready to read them. Ask the tool for different word suggestions.

For example, the word get can be replaced by access i writing a B2B copy.

GoCopy

4.2

Starting Price

Price on Request

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2. A/B testing

This helps in exploring multiple options and trying the BIA does work. AI tools can generate 5–10 alternatives in seconds, choose any 2 of them to try them out.

3. AI + Human creativity

Getting creative ideas is the best use of AI for writers. AI copywriting tools can never deny providing a new idea. It has thousands of tagline ideas, and none are the same.

In addition to this, humans with the best brains can have even better ideas than an AI tool. They can provide strategic thinking and emotional nuance; AI can further use them to provide the best ideas in very little time.

Blending the creativity of AI and humans results in highly refined copies.

Gerwin

4.3

Starting Price

Price on Request

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4. AI + Human = Conversion-friendly copy

Adapt to SEO practices

Many AI tools like Copy.ai are integrated with SEO friendly features and help in generating content that is both searchable and valuable.

5. Engaging content at scale

Some businesses have to produce high volumes of content. For example, an ad agency that has to write a wide number of ads can use AI to enhance its speed while maintaining quality.

For Businesses with No Writers

• Right tone every time: Non-writers can provide the exact tone of the copy they require. It can be casual, professional, humorous, or empathetic. No doubt, the tool will provide the same tone as commanded.
• Prompt playing: It is important to note that not every prompt will work. AI tools must be fed with different prompts before ending up with the final prompt. It is also possible to ask for a prompt from the AI tool to make the job more convenient. Who can understand a tool better than itself? Have a look at the prompt below that ChatGPT itself provided to write an engaging copy.
• Consistency in brand voice: Copywriting AI tools start maintaining consistency in brand voice with repeated use. Feed a prompt once and it will follow the same tone across all the platforms, be it social media, website, or emails.
• SEO-friendly suggestions: With built-in SEO features, anyone can easily create SEO-friendly copies with the AI tool.
• Learning as you go: One need not be a copy expert while having access to the AI tools. The interaction with the tool will help it learn exactly what is required.

5 Best Popular AI Copywriting Tools

With various tools available in the market, below are the most useful AI copywriting tools.

1. Copy.ai

Copy.ai is a popular AI writing tool that helps generate high-quality content for every platform. From marketing copies to website content, this tool has multiple in-built prompts.

Copy ai

4.1

Starting Price

$ 49.00      

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Key Features

• In-built prompts
• SEO- friendly content
• Multi-language support
• Collaboration tools

2. Copymatic

The Copymatic is another AI copywriting tool that generates all types of content, such as long-form, short, and engaging copies, SEO-optimized content, etc.

Copymatic

4.4

Starting Price

$ 29.00      

Learn More

Key features

• AI-powered support
• Grammar check
• Paraphrasing
• SEO-friendly content
• Ad copy creation
• Plagiarism detection

3. Writerly AI

Writerly AI can help create copies that have high conversion rates. Boost SEO rankings and conversions by generating organic and SEO-optimized content.

Writerly AI

4.5

Starting Price

$ 69.00      

Learn More

Key features

• Content formatting
• Grammar suggestions
• Tone & style customization
• Collaboration and integrations
• Plagiarism detection

4. GoCopy

The GoCopy AI tool helps you write catchy headlines, engaging social media and ad copies, sales copy, email content, and more.

GoCopy

4.2

Starting Price

Price on Request

Learn More

Key features

• Paraphrasing and formatting
• SEO-based content
• Video scripts
• Ads and emails
• Headlines and CTAs
• Ad platform integration and more

5. Grafi AI

Grafi AI is mainly for healthcare writers. It accommodates an abundance of medical content, including journals and other popular books.

Grafi AI

4.4

Starting Price

$ 99.00      

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Key features

• File upload
• Paraphrasing
• Grammar check
• SEO-optimized content

Get in-depth information about all the tools mentioned above on techjockey.com. Know about the extensive features these tools offer, along with the pricing details. You can also request a free demo and pricing quotation.

Suggested Read: 10 Best Copywriting AI Tools to Boost Your SEO Strategy in 2025

Tips for Using AI Copywriting Tools

Here’s some additional information that might help you generate better-quality copies.

Tip 1: Include every little detail in your prompts

The more context you provide, the better the output will be. So, it is advisable to provide every small detail, specify keywords, hashtags, tone, audience, etc.

Vague prompt: Write a tagline for an ad copy selling employee management software.

Prompt that will work: Write me a high-converting tagline for the employee management software. Keep the tone very simple and focus on small and mid-sized companies. Include keyword – employee management.

P.S. – You’re free to edit it and write your own prompt.

Tip 2: Do not totally rely on AI-generated copy

An AI copywriting tool can be really helpful, but do not completely rely on it. Use it to generate ideas and create first drafts, and edit it as per the exact needs.

Writerly AI

4.5

Starting Price

$ 69.00      

Learn More

Tip 3: Experiment with different prompts

Don’t settle for the first prompt you provide. Try different variations and strive for better results.

Tip 4: Save the best-working prompts

Do not forget to save the best prompts that work for you. Rename the prompts and create a separate library for them to use later.

Tip 5: Check everything before you finalize a copy

AI doesn’t always get tone, facts, or grammar 100% right. Always review, especially for:

• Factual accuracy
• Brand voice alignment
• Tone sensitivity (e.g., humor in serious topics)
• Grammar and punctuation

Even simple errors can damage credibility, so human oversight is non-negotiable.

Limitations of AI Copywriting Tools

Everything is not perfect, nor are the AI tools. The following are a few drawbacks of these tools.

• Lack of emotions: AI can only mimic human emotions, but cannot master them. This is only where writers are irreplaceable by AI copywriting tools.
• Creativity constraints: If you are looking for something really creative, say, a brand tagline, the creativity of an AI tool shrinks, and human creativity wins.
• SEO limitations: While AI can insert keywords, it doesn’t fully grasp SEO strategy, like search intent, content gaps, or internal linking structure.
• Prompting is time-consuming: Sometimes, you need to write only a 4-5 word tagline. AI prompting can be more time-consuming than creating it on your own.
• AI doesn’t know the exact requirements: You have to spell out the exact requirements to the AI tool, such as

• Your brand guidelines
• Legal disclaimers
• Target audience nuances
• Industry-specific knowledge
• It won’t understand them automatically.

• Requires human editing: No matter how good your prompt is, the generated content will always require a human touch. This is where AI lacks human intelligence.

Conclusion

From converting a blank page to an engaging copy in minutes, AI copywriting tools have much to offer.

However, these tools improve the productivity of the writers but still need human oversight to review and edit content. Although you cannot completely ignore the limitations, focus on the strengths of these tools to make the best use of them.

All in all, the best results come from combining AI efficiency and human creativity.