7 Best Free Keyword Research Tools in 2024

7 Best Free Keyword Research Tools in 2024-feature image

The significance of keyword research tools cannot be underestimated. They help SEO professionals discover words or phrases that people are using to find out data in various search engines. The tools not just help with keyword research but also provide other data as well including search volume, cost per click, top-ranking pages, and more. In this article, we have enumerated the best tools that you can use for keyword research.   

What are Keyword Research Tools?

Keyword research tools are kinds of tools that are used for finding short tail and long tail keywords for a specific topic. Keywords provided by these tools are used for creating content, developing Ad campaigns, optimizing websites, and understanding the user’s search intent. 

Top Free Keyword Research Tools: Quick Comparison 

Here is a detailed comparison of the best keyword research tools based on their free trial and features.  

Products  Free Trial  Best For  Top Features  
Semrush 14 Day Free Trial Best for advanced SEO Yearly keyword trends CPC distribution statistics Keyword difficulty analysis 
Moz 30 Day Free Trial Keyword and link searches Organic traffic analysis Competitor analysis Backlink analysis 
Ahrefs Available Competitor analysis and rank tracking Link building Keyword research Competitor analysis 
Google Keyword Planner Free to use  Finding keywords for search campaigns Discover new keywords   Monthly keyword search volume  Ad cost finding for keywords   
Ubersuggest  7-day FREE Trial Local SEO Discovering top SEO pages SEO difficulty score Suggestions for related keywords  
Keyword Tool Free to use  Multichannel keyword research Keywords research Long-tail keyword suggestions   Discovers low search volume keywords  
SpyFu Not available PPC keyword research Keyword Research Backlink Research Keyword Rank Tracking 

List of Top 7 Free Keyword Research Tools 

Here is the list of the top free keyword tools that you can use for keyword research that you can use for doing keyword research and effective SEO. They are listed along with their top features, pros and cons, and pricing to help you choose the best for your business. 


Semrush keyword research dashboard

Semrush keyword research tool lets you find and analyze everything about a keyword including its relevancy and search volume from the keyword research database available. You can use this tool for multiple purposes like exploring keyword ideas, viewing SEO strategies of your competitors, identifying intent behind a search query, etc. Moreover, Semrush also measures the difficulty level of a keyword to rank on the first page. 

Features of Semrush 

  • Checks out keywords search volume at global level  
  • Provides keywords from the top SERP results  
  • Tracks up to 5K keywords in your projects  
  • Delivers both low-competition and long-tail keywords

Semrush Pros and Cons

  • You can also find out questions about your brand through keywords with this software.
  • You can check a keyword’s ad history to find ads that appeared on the top of the SERP.
  • Its software upgrades are quite expensive.

Semrush Pricing

Free plan available|Paid plan starts from INR 10,831.05/month 


Moz keyword explorer offers multiple tools to help you increase website traffic, improve search rankings, and visibility in the search results. You can use Moz for performing site audits, comparing keywords, creating link tracking lists, creating customizable reports, crawling websites faster, and more. 

Features of Moz 

  • Tracks keywords ranking across 170+ search engines 
  • Performs backlinks analysis  
  • Provides relevant keywords through competitor search and difficulty score 
  • Creates and saves keyword lists

Moz Pros and Cons

  • Moz lets you export data in CSV file format.
  • It also provides keyword suggestions based on countries to develop international SEO strategies.
  • The tools lag frequently while performing competitive keyword analysis.

Pricing of Moz 

Free plan available| Paid plan starts from INR 5,749.71/month 


Ahrefs keyword research dashboard

Ahrefs keyword explorer is used to discover keywords ideas, analyze keyword ranking difficulty and also calculate their traffic potential. When you enter several keywords, it will take out the 10 most prominent keywords and generate different ideas for them.  In addition to keyword research, you can use it for finding a parent topic for a keyword and also check top ranking pages search history. 

Ahrefs Features 

  • Provides thousands of Keyword suggestions 
  • Offers keyword data for 171 countries 
  • Offers keyword difficulty score for every keyword  
  • Shows clicks for every keyword  
  • Helps segregate and create lists

Ahrefs Pros and Cons

  • It also provides keyword research for various non-search engines like YouTube and Bing
  • You can check search volume for 10,000 keywords in a single go.
  • The keyword search history provided by the software is not always accurate.

Pricing of Ahrefs 

Free plan available |Paid plan starts from INR 8,250.55/month 

Google Keyword Planner 

Google Keyword Planner is used to find new keywords, view their search volumes, and the cost of targeting them in ads. When you enter a keyword into the tool, it will generate multiple keywords along with other details. Moreover, you can also refine your keyword list based on factors like branded and non-branded keywords, source website, etc.  

Features of Google Keyword Planner 

  • Discovers new keywords  
  • Finds monthly keyword search volume  
  • Determines the ad cost for a specific keyword  
  • Organizes keywords into multiple categories 

Google Keyword Planner Pros and Cons

  • With it, you can create new campaigns based on in-depth keyword research
  • You can get insights on keyword targeting with this tool
  • It is not very useful for organic search results

Pricing of Google Keyword Planner 

It is a free keyword generator 

Ubersuggest: Best for generating content ideas 

Ubersuggest is a free keyword research tool that you can use for checking keywords’ monthly search volume, cost per click, and competitor data. It provides graphs, to view the keywords trends for mobile and desktop searches. Some other features of Ubersuggest include viewing domain traffic, top search pages, historical traffic of a specific website, performing site audits, etc. 

Features of Ubersuggest 

  • Identifies high performing keywords of your competitors  
  • Provides keywords based on competition and trends  
  • Offers content topics for keywords  
  • Provides all the backlink data to link your website.

Ubersuggest Pros and Cons

  • You can use it to track keywords ranking on a regular basis.
  • With it, you can check up to 10k top performing pages of your competitors to improve your SEO strategy.
  • Its backlinking tracking functionality does not function properly

Ubersuggest Pricing 

Free plan available| Paid plan starts from INR 1,666.60/month 

Keyword Tool

Keyword Tool dashboard

Keyword Tool is a keyword research software that utilizes Google Autocomplete to generate multiple long-tail keywords for any type of topic. With this tool, you can select a particular Google domain and location to produce location-based keyword suggestions. The keywords generated through Keyword Tool can be used for content creation, pay-per-click advertising, search engine optimization, etc. 

Features of Keyword Tool 

  • Provides up to 750+ long-tail keyword suggestions 
  • Identifies low search volume keywords  
  • Gathers SEO data from different locations  
  • Delivers Click Through Rates for keywords.

Keyword Tool Pros and Cons

  • You can also check competitor metrics and keyword search volume with its paid plan.
  • Keyword Tool can also be used for content marketing and SEO campaigns.
  • It takes time to load the keywords data.

Keyword Tool Pricing 

It is a free keyword research software 


SpyFu competitive intelligence and keyword research tool is used by marketers to improve performance in the online search results. It is specifically designed to find the most profitable keywords in the competitor’s paid and organic search campaigns. Some other essential features of SpyFu include tracking keyword rankings, viewing competitor ad history, checking competitor backlinks, etc. 

Features of SpyFu 

  • Supports unlimited downloads of keywords and domains 
  • Provides 10+ years of keywords data 
  • Automatically sorts keywords in groups  
  • Performs SERP analysis to identify relevant keywords 
  • Provides quality backlinks for keywords.

SpyFu Pros and Cons

  • You can also add your own keywords within the SpyFu for SEO optimization
  • This software can also help you with SERP analysis AD placement tracking and SEO rankings.
  • It does not provide appropriate data via competitor analysis.

SpyFu Pricing

Free version available | Paid plan starts from INR 3,249.94/month  

Which keyword research tool should you Choose?  

Free keyword searching tools are a boon for businesses that are tight on budget and want to rank higher in various search engines. In this article, we compared top keywords tools that you can use for keyword research and similar tasks. Based on the features and pricing, Semrush and SpyFu have turned out to be the best free keyword research tools. However, before choosing any of them, make sure you consider your requirements as well. 


  1. Can I do keyword research for free? 

    Yes, you can do keyword research for free by using keyword research tools. Some popular options for free keyword research tools include Moz, Ahrefs, Google Keyword Planner, Ubersuggest, etc.

  2. Which is the best tool for SEO keyword research? 

    Some of the best tools you can use for SEO keyword research include Semrush, Soovle, Google Search Console, Ahrefs Keywords Explorer, Semrush, etc.

  3. How can I track keywords for free?

    There are multiple free keyword generators available that you can use to track keywords for free. You can use Google Keyword Planner, Ubersuggest, Keyword Tool, SpyFu, Google Adword, etc.

  4. How do I find high CPC keywords?

    There are several keyword research tools that can help you find high CPC keywords for your blogs and websites. Some of the best options include Semrush, Google Keyword Planner, Ahrefs, Ubersuggest, etc.

  5. How do I find local keywords?

    You can use a keyword research tool and specify your location in the tool. Once done, the tool will show all the keywords according to your location.


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