Top 7 Attribution Marketing Software in 2025

Businesses spend loads and loads of cash on campaigns without ever knowing which one made the sale or how many channels played a role in that purchase. That’s like flying blind and wasting resources on stuff that has no contributions to make. This is where attribution marketing software shines.

With its help, marketers can not only navigate where their customers come from, but also identify which touchpoints deserve the credit. So, without wasting any time, let’s get straight into the 7 best attribution marketing software, in order to equip marketers with powerful insights to boost conversions, maximise budgets, and grow revenue.

What is Attribution Marketing Software?

Put simply, attribution marketing software is a specialised marketing tool that keeps track of every marketing touchpoint a prospect comes across before becoming a customer. By assigning value to those interactions, it helps marketers keep tabs on which campaigns, ads, or channels truly influence buying decisions.

It works like a detective, tasked to uncover how many times a customer clicked an ad, visited the website from an email campaign, or interacted with social posts. Instead of accrediting the last click before purchase, it gives you a fuller picture via single-touch or multi-touch attribution models.

These models help allocate budget more wisely, so you don’t waste money on underperforming ads and only spend on channels most effective for conversion.

In addition to that, modern attribution tracking software also respects user data consent regulations, all while helping marketers understand customer behaviour through and through.

Comparison of Top Attribution Marketing Software in 2025

Here’s an in-depth look at the market’s leading B2B attribution software, ensuring you pick the perfect tool to fit your needs…

Platform	Best For	Integrations
Usermaven	Startups, SaaS, privacy-focused teams	Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, HubSpot, Segment, BigQuery
Ruler Analytics	Agencies, marketers tracking ROI	Google Ads, Facebook, Salesforce, HubSpot, Zoho, Microsoft Dynamics, Tableau
Adobe AnalyticsLa	Large enterprises	Adobe Experience Cloud, CRM, CDPs, custom integrations
Mixpanel	Product teams, UX	Segment, Salesforce, HubSpot, Marketo, Slack, Notion
Google Analytics 360	Large-scale web analytics	Google Ads, Search Ads 360, Campaign Manager 360, CRM systems
Dreamdata	B2B marketing teams	HubSpot, Salesforce, ad platforms, custom APIs
HubSpot Marketing Hub	Marketing teams, sales alignment	HubSpot, Salesforce, ad platforms, and custom APIs

Best 7 Attribution Marketing Software in 2025

Here’s a closer look at what makes these attribution tools the best choices for marketers

1. Usermaven

Usermaven is a privacy-first, user-centric marketing attribution software designed to deliver accurate multi-touch attribution insights without sacrificing user privacy. It makes use of a variety of attribution models and AI-powered analytics to help marketers understand their customers’ paths and optimise campaigns.

Key Features of Usermaven:

Supports seven attribution models: First Touch, Last Touch, Linear, U-Shaped, Time Decay, First Touch Non-Direct, and Last Touch Non-Direct
Provides AI-powered insights to uncover hidden patterns and predict future performance
Facilitates customizable conversion goals such as sign-ups, purchases, and downloads
Offers flexible attribution lookback windows ranging from 30 to 180 days
Enables real-time dashboards and customizable reports for actionable insights
Is compliant with GDPR, CCPA, and PECR
Includes event tracking without coding, funnel analysis, cohort analysis, and customer journey mapping
Supports integration with major CMS and marketing tools

Pros

Has an intuitive interface
Emphasises privacy and ethical data collection with full data ownership
Offers cost-effective pricing without charging based on page views or events tracked
Simplifies setup and deployment with lightweight tracking scripts
Enhances campaign optimisation through detailed multi-touch attribution and predictive analytics
Includes a free 14-day trial for new users

Cons

Requires a learning curve for some advanced features and customisations
Limits dashboard customisation and mobile analytics capabilities
Provides fewer third-party integrations compared to enterprise-grade platforms
Lacks built-in A/B testing tools, requiring external solutions

Usermaven Pricing & Plans:

Plan	Price
Pro	$14/month
Premium	$49/month
Enterprise	Price on request

2. Ruler Analytics

Ruler Analytics connects marketing, sales, and revenue data with multi-touch and impression attribution models. It tracks offline and online customer touchpoints, linking marketing efforts directly to revenue. Its deep CRM and ad platform integrations make it ideal for marketers who want a clear view of how channels contribute to closing deals.

Key Features of Ruler Analytics:

Supports multi-touch, first-touch, and last-touch attribution models
Connects revenue data with CRMs like Salesforce and HubSpot
Tracks clicks, impressions, and campaign interactions
Captures offline conversions like phone calls and events
Provides real-time reports and ROI dashboards
Integrates with Google Ads, Facebook Ads, HubSpot, and Salesforce
Delivers full customer journey tracking and predictive insights

Pros

Links marketing and sales data clearly
Works well for multi-channel and offline tracking
Improves budget decisions with revenue attribution
Aligns sales and marketing with detailed reports

Cons

Costs more, which may not suit small businesses
Needs technical setup and CRM integration skills
Lacks built-in mobile analytics and A/B testing

Ruler Analytics Pricing & Plans:

Plan	Price
Small Business	179 Euros/month
Medium Business	583 Euros/month
Large Business	999 Euros/month
Advanced	Price on request

3. Adobe Analytics

Adobe Analytics is an enterprise-grade analytics platform offering advanced marketing attribution insights powered by AI and machine learning. It tracks real-time customer journeys across channels and provides deep, customizable reporting and predictive analytics for businesses needing granular and scalable data solutions.

Adobe Analytics

Starting Price

Price on Request

Key Features of Adobe Analytics:

Uses AI and machine learning for attribution and predictions
Tracks customer journeys across web, mobile, and other channels
Provides customizable dashboards and reports
Integrates with Adobe Experience Cloud and third-party tools
Offers predictive analytics and anomaly detection
Supports advanced segmentation and cohort analysis
Handles cross-device tracking and real-time data processing
Includes multiple attribution models like linear, first-touch, and last-touch

Pros

Delivers enterprise-level analytics and attribution
Allows deep customisation for specific business needs
Works well with Adobe’s full marketing suite
Scales easily for large and complex operations
Enables predictive insights and customer journey mapping

Cons

Costs are high, making it less ideal for small businesses
Requires expert users or training to use effectively
It can be complex to implement and manage

Adobe Analytics Pricing & Plans: Get in touch with the Techjockey product team to get a quote.

4. Mixpanel

Mixpanel offers a unique combination of product analytics and marketing attribution, focusing on user behaviour and engagement. It provides detailed funnel and cohort analysis alongside multi-channel attribution to help marketers understand both the who and how behind conversions and retention.

Mixpanel

4.4

Starting Price

Price on Request

Key Features of Mixpanel:

Supports multi-channel attribution with behavioural analytics
Tracks funnels, retention, and cohort performance
Provides user segmentation and journey mapping
Offers real-time data visualisation and custom reports
Integrates with ad platforms, CRMs, and analytics tools
Includes A/B testing, mobile surveys, and event tracking
Uses point-and-click analytics, no coding needed

Disclaimer: While Mixpanel is best known as a product analytics solution, it also offers attribution features for tracking marketing touchpoints. More product-focused than pure attribution software

Pros

Combines product usage and marketing attribution
Works well for SaaS and mobile apps focused on retention
Delivers intuitive dashboards and flexible reporting
Offers a free tier for startups and small teams
Provides deep insights without needing SQL skills

Cons

Pricing increases with data volume and advanced features
Focuses more on product analytics than pure marketing attribution
Has a steep learning curve for non-technical users

Plan	Price
Free	0
Growth	1M monthly events are free, and $0.28 per 1K events after
Enterprise	Price on request

5. Google Analytics 4 360

GA4 360 is a premium, enterprise-level attribution marketing software that integrates deeply with Google’s advertising ecosystem. It offers advanced data-driven attribution and segmentation capabilities, powerful funnel and cohort reporting, and SLA-backed support for large organisations with complex data needs.

Google Analytics

4.5

Starting Price

Price on Request

Key Features of Google Analytics 4 360:

Supports data-driven multi-touch attribution models
Integrates with Google Ads, BigQuery, and Google Cloud
Provides advanced segmentation and funnel analysis
Delivers real-time and custom reports with enterprise support
Offers API access and flexible integrations
Includes unsampled reports and custom funnels for deeper insights
Refreshes data every 10 minutes for near real-time tracking

Pros

Works seamlessly with Google’s marketing tools
Handles large data volumes with high reliability
Trusted by global enterprises for accuracy and scale
Backed by strong documentation and support teams

Cons

Costs are high
Requires technical expertise for setup and use
It may be too complex for small businesses or beginners

Google Analytics 4 360 Pricing & Plans: Get in touch with the Techjockey product team to get a quote.

6. Dreamdata

Dreamdata specialises in B2B revenue attribution, connecting marketing and sales data to track long and complex sales funnels. The platform provides detailed revenue journey analysis and integrates with top CRMs and marketing tools, delivering transparency on how marketing efforts translate into sales.

Key Features of Dreamdata:

Supports multi-touch attribution for B2B funnels
Integrates with CRMs like Salesforce, HubSpot, and Marketo
Provides pipeline and revenue analytics dashboards
Tracks both online and offline revenue touchpoints
Offers customer journey mapping and content performance insights
Activates audiences using AI-driven intent signals
Feeds pipeline data back to ad platforms for optimisation

Pros

Focuses on B2B marketing and sales alignment
Delivers transparent multi-channel revenue attribution
Integrates easily with popular marketing and sales tools
Provides clear pipeline analytics for forecasting
Offers strong customer support and onboarding

Cons

Not ideal for B2C or simple sales cycles
Requires some technical skill for full setup and customisation

Dreamdata Pricing & Plans:

Plan	Price
Starter (Plans for smaller teams)	$0/month
Activation	Starts from $750/month
Advanced (Plans for larger teams)	Price on request

7. HubSpot Marketing Hub

HubSpot Marketing Hub combines inbound marketing automation with built-in attribution reporting. It allows marketers to track campaigns, understand multi-touch customer journeys, and correlate marketing actions with pipeline revenue.

Integrated tightly with HubSpot CRM, it offers an easy-to-use platform ideal for small to mid-sized businesses aiming to grow.

Hubspot Marketing Hub

4.1

Starting Price

$ 20.00

Key Features of HubSpot Marketing Hub:

Supports multi-touch attribution and campaign ROI tracking
Connects contact and lifecycle data with HubSpot CRM
Provides marketing automation and email workflows
Offers custom dashboards and real-time analytics
Integrates with Google Ads, Facebook, LinkedIn, and other tools
Includes AI-powered campaign builder and smart content personalisation
Tracks behavioural signals like scroll depth and video views

Pros

Delivers an intuitive, beginner-friendly interface
Aligns marketing and sales data seamlessly
Works well for inbound marketing and lead nurturing
Scales with flexible plans and add-ons
Offers strong support and free training via HubSpot Academy

Cons

Limits attribution and reporting in lower-tier plans
Costs rise quickly with more contacts and features
Requires onboarding for advanced tiers, which adds to cost

HubSpot Marketing Hub Pricing & Plans:

Plan	Price
Marketing Hub Professional	66,697 INR/month
Marketing Hub Enterprise	300,000 INR/month

How to Choose the Best Attribution Marketing Software for Your Business?

Choosing the right attribution marketing software means aligning features, usability, and cost with your business needs…

Budget: Enterprise platforms like Adobe Analytics and Google Analytics 360 come with hefty price tags. Smaller businesses should consider Usermaven or HubSpot.
Business Model: B2B businesses benefit from Dreamdata’s specialised revenue attribution, while SaaS/product companies may prefer Mixpanel.
Privacy: Usermaven is ideal for privacy-conscious marketers with cookie-less tracking.
Integration: Ruler Analytics and HubSpot provide deep CRM and ad platform integration.
Ease of Use: HubSpot and Usermaven offer accessible interfaces for teams without deep data skills.

Conclusion

Mastering marketing ROI requires understanding exactly which campaigns and channels work. The right attribution marketing software will help you identify just that by demystifying customer journeys and aligning marketing spend with results.

So, embrace attribution tracking software today and turn your marketing data into your greatest asset!