Businesses spend loads and loads of cash on campaigns without ever knowing which one made the sale or how many channels played a role in that purchase. That’s like flying blind and wasting resources on stuff that has no contributions to make. This is where attribution marketing software shines.
With its help, marketers can not only navigate where their customers come from, but also identify which touchpoints deserve the credit. So, without wasting any time, let’s get straight into the 7 best attribution marketing software, in order to equip marketers with powerful insights to boost conversions, maximise budgets, and grow revenue.
Put simply, attribution marketing software is a specialised marketing tool that keeps track of every marketing touchpoint a prospect comes across before becoming a customer. By assigning value to those interactions, it helps marketers keep tabs on which campaigns, ads, or channels truly influence buying decisions.
It works like a detective, tasked to uncover how many times a customer clicked an ad, visited the website from an email campaign, or interacted with social posts. Instead of accrediting the last click before purchase, it gives you a fuller picture via single-touch or multi-touch attribution models.
These models help allocate budget more wisely, so you don’t waste money on underperforming ads and only spend on channels most effective for conversion.
In addition to that, modern attribution tracking software also respects user data consent regulations, all while helping marketers understand customer behaviour through and through.
Here’s an in-depth look at the market’s leading B2B attribution software, ensuring you pick the perfect tool to fit your needs…
| Platform | Best For | Integrations |
|---|---|---|
| Usermaven | Startups, SaaS, privacy-focused teams | Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, HubSpot, Segment, BigQuery |
| Ruler Analytics | Agencies, marketers tracking ROI | Google Ads, Facebook, Salesforce, HubSpot, Zoho, Microsoft Dynamics, Tableau |
| Adobe AnalyticsLa | Large enterprises | Adobe Experience Cloud, CRM, CDPs, custom integrations |
| Mixpanel | Product teams, UX | Segment, Salesforce, HubSpot, Marketo, Slack, Notion |
| Google Analytics 360 | Large-scale web analytics | Google Ads, Search Ads 360, Campaign Manager 360, CRM systems |
| Dreamdata | B2B marketing teams | HubSpot, Salesforce, ad platforms, custom APIs |
| HubSpot Marketing Hub | Marketing teams, sales alignment | HubSpot, Salesforce, ad platforms, and custom APIs |
Here’s a closer look at what makes these attribution tools the best choices for marketers
Usermaven is a privacy-first, user-centric marketing attribution software designed to deliver accurate multi-touch attribution insights without sacrificing user privacy. It makes use of a variety of attribution models and AI-powered analytics to help marketers understand their customers’ paths and optimise campaigns.
Key Features of Usermaven:
Pros
Cons
Usermaven Pricing & Plans:
| Plan | Price |
|---|---|
| Pro | $14/month |
| Premium | $49/month |
| Enterprise | Price on request |
Ruler Analytics connects marketing, sales, and revenue data with multi-touch and impression attribution models. It tracks offline and online customer touchpoints, linking marketing efforts directly to revenue. Its deep CRM and ad platform integrations make it ideal for marketers who want a clear view of how channels contribute to closing deals.
Key Features of Ruler Analytics:
Pros
Cons
Ruler Analytics Pricing & Plans:
| Plan | Price |
|---|---|
| Small Business | 179 Euros/month |
| Medium Business | 583 Euros/month |
| Large Business | 999 Euros/month |
| Advanced | Price on request |
Adobe Analytics is an enterprise-grade analytics platform offering advanced marketing attribution insights powered by AI and machine learning. It tracks real-time customer journeys across channels and provides deep, customizable reporting and predictive analytics for businesses needing granular and scalable data solutions.
Adobe Analytics
Starting Price
Price on Request
Key Features of Adobe Analytics:
Pros
Cons
Adobe Analytics Pricing & Plans: Get in touch with the Techjockey product team to get a quote.
Mixpanel offers a unique combination of product analytics and marketing attribution, focusing on user behaviour and engagement. It provides detailed funnel and cohort analysis alongside multi-channel attribution to help marketers understand both the who and how behind conversions and retention.
Mixpanel
Starting Price
Price on Request
Key Features of Mixpanel:
Disclaimer: While Mixpanel is best known as a product analytics solution, it also offers attribution features for tracking marketing touchpoints. More product-focused than pure attribution software
Pros
Cons
| Plan | Price |
|---|---|
| Free | 0 |
| Growth | 1M monthly events are free, and $0.28 per 1K events after |
| Enterprise | Price on request |
GA4 360 is a premium, enterprise-level attribution marketing software that integrates deeply with Google’s advertising ecosystem. It offers advanced data-driven attribution and segmentation capabilities, powerful funnel and cohort reporting, and SLA-backed support for large organisations with complex data needs.
Google Analytics
Starting Price
Price on Request
Key Features of Google Analytics 4 360:
Pros
Cons
Google Analytics 4 360 Pricing & Plans: Get in touch with the Techjockey product team to get a quote.
Dreamdata specialises in B2B revenue attribution, connecting marketing and sales data to track long and complex sales funnels. The platform provides detailed revenue journey analysis and integrates with top CRMs and marketing tools, delivering transparency on how marketing efforts translate into sales.
Key Features of Dreamdata:
Pros
Cons
Dreamdata Pricing & Plans:
| Plan | Price |
|---|---|
| Starter (Plans for smaller teams) | $0/month |
| Activation | Starts from $750/month |
| Advanced (Plans for larger teams) | Price on request |
HubSpot Marketing Hub combines inbound marketing automation with built-in attribution reporting. It allows marketers to track campaigns, understand multi-touch customer journeys, and correlate marketing actions with pipeline revenue.
Integrated tightly with HubSpot CRM, it offers an easy-to-use platform ideal for small to mid-sized businesses aiming to grow.
Hubspot Marketing Hub
Starting Price
$ 20.00
Key Features of HubSpot Marketing Hub:
Pros
Cons
HubSpot Marketing Hub Pricing & Plans:
| Plan | Price |
|---|---|
| Marketing Hub Professional | 66,697 INR/month |
| Marketing Hub Enterprise | 300,000 INR/month |
Choosing the right attribution marketing software means aligning features, usability, and cost with your business needs…
Conclusion
Mastering marketing ROI requires understanding exactly which campaigns and channels work. The right attribution marketing software will help you identify just that by demystifying customer journeys and aligning marketing spend with results.
So, embrace attribution tracking software today and turn your marketing data into your greatest asset!
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