Sure, not every Tom, Dick, and Harry can be a copywriter, but with the advent of AI in the form of ChatGPT, we can all at least try and get close! Not without some good copywriting prompts, though, because even AI needs a little hand-holding when it comes to being at par with human intelligence.
And isn’t it a bit obvious? Only when the AI assistant in question understands our inputs would it be able to generate the output we need. This especially holds true for copywriting that has more to do with understanding the target audience and crafting ad copy that converts than just producing grammatically correct sentences.
So, if you, as a marketer or a freelancer, are in search of some tried and tested ChatGPT prompts for copywriting, this is where you can drop the hunt and let our words do the talking. For they are sure to craft copy that not just speaks but ranks, and how!
Digital marketing no longer requires manual efforts, all thanks to AI copywriting tools like ChatGPT that are capable of generating content that ranks and connects with readers, all at the same time. From crafting catchy headlines to writing unique social media captions, from producing impactful blog posts to generating enticing white papers, this OpenAI assistant can do it all.
All it needs in return is for the copywriters or freelancers to learn the basics of prompt engineering, so any query raised is met with the most relevant answer at all times. This shows how AI isn’t here to replace human copywriters, but to assist them in crafting the best of marketing that there ever was or is.
Another thing that needs to be remembered here is that even the best of ChatGPT content prompts cannot give you the final draft. Some form of editing or fine-tuning is required on your end to give the copy the emotional connect and human touch it needs to climb the SEO ladder.
With our attention spans decreasing by the minute, it only makes sense for brands to invest in striking ads that instantly catch the eye, boosting audience interest and as its direct consequence, sales. Some of the most reliable prompts in this regard are…
Social Media Ads: Craft 5 creative Instagram ad captions for [insert product name], each with a unique hook, at least 5 benefits, relevant hashtags, and an impactful Shop Now call to action.
Google Ads: Create 4 Google Search ad texts for [insert product name] using the following set of keywords [insert keywords]. Each ad text should have unique headlines (30 characters max), descriptions (90 characters max), and clear CTAs like Act fast and more.
Marketplace or Classified Ads: Write a short and crisp classified ad for [insert product or service name], specifying its key features, price, and point of contact. It needs to be optimized for local buyers and quick sales.
Repurposing Content for Ads: Convert this blog introduction on [insert the topic] into a 1-minute Facebook video ad script, highlighting the main benefit and a strong call to action. [Insert the intro in question]
Ad Creatives: Suggest 5 catchy taglines or slogans for a digital campaign promoting [insert brand or product name]. It has to be designed for use in banners and social media visuals.
If these AI writing prompts fail to work, which they obviously wouldn’t, you can make use of AI copywriting tools such as Narrato AI Ad Generator, Adcreative.ai, Surfer SE, Copy.ai, and Jasper AI to generate persuasive ad copy.
A good headline is one that not only grabs attention but also retains it long enough to turn it into a click. Here are a few prompts that you can make use of to attain the same for your content…
Generate 10 headlines, each following one of the 4 U’s (Urgency, Unique, Useful, and Ultra-specific), for a blog post on [insert topic] that compels readers to click.
Write 5 emotionally charged sales page headlines for [insert product/service name], targeting [insert audience demographic].
Create 10 catchy and curiosity-driven newsletter subject lines designed to boost open rates for [insert industry].
Produce 5 pun-filled or witty headlines for social media posts about [insert product or event].
Compose 6 Google ad headlines (30 characters max) featuring strong power words and keywords for [insert target market].
If these prompts fail to work, which they obviously wouldn’t, Narrato AI Headline Generator, CoSchedule Headline Studio, Writesonic Headlines, etc., are some popular AI headline generation tools you can switch to for better results.
When a visitor lands on your website, the very first thing that meets their eye is your landing page copy.
This makes it absolutely necessary for your content to be at its compelling best. This, so the visitor can, well, turn into a loyal customer of your brand. Here are some persuasive copy prompts that can help you achieve the same without a doubt…
Make a high-converting landing page for [insert product/service name] aimed at [insert audience demographic], using the AIDA framework (Attention, Interest, Desire, and Action). Also, include key features, benefits, and a call to action.
Generate an About section for a landing page that tells [insert brand name]’s story, mission, and trust-building elements in an engaging tone.
Create a bulleted list of 5 main benefits of [insert product name], targeting [insert buyer persona] with clear language.
Draft a detailed FAQ section for a landing page answering common objections about [insert product/service name] to build credibility.
Write SEO-friendly meta descriptions and several headline variations for a landing page focused on [insert topic] to attract and convert traffic.
If these AI copywriting prompts fail to work, which they obviously wouldn’t, landing page copy generators like Narrato AI Landing Page Generator, Leadpages AI Content Assistant, Jasper AI, Surfer SEO, etc. can help.
CTAs, short for calls to action, tell people what they should be doing next, having watched or read your content.
They should thus be short and convincing enough to make your visitors do exactly what you want, be it buying a product, downloading an app, or getting in touch with the sales team. The following list of prompts will help you craft just the CTAs you want…
Write 5 short and clear CTAs to encourage visitors to buy [insert product name] right now.
Create 3 CTAs for a newsletter signup that are friendly and inviting in tone.
Generate 5 CTAs for a free trial offer that make the visitor want to try [insert product/service name] immediately.
Write 10 CTAs for social media ads that prompt users to visit the website.
Make 3 CTAs for a landing page that ask visitors to contact sales in a low-pressure way.
If these ChatGPT content prompts fail to work, which they obviously wouldn’t, Copy.ai, Jasper AI, Narrato AI, etc., are some reliable AI copywriting tools you can put to use.
A product description, as the name implies, is text written to describe a product or service in its entirety. It explains what a product is, why it is useful, and how much it costs, in order to make people want to buy it sooner or later. You can use the following prompts to make your PDs stand out from the rest…
Write a simple, [insert word count] words long product description for [insert product name and category], focusing on its main features: [insert features] and how it helps customers.
Create a 100-word description that explains [insert product name], including 3 benefits and why it is better than others.
Generate a friendly and easy-to-understand description for [insert product name] aimed at first-time buyers.
Write a short, catchy product description for [insert product name] that includes the following keywords: [insert keywords list].
Make a comparison description between [insert the name of product A] and [insert the name of product B], showing why [insert the name of product A] is the better choice.
If these AI writing prompts fail to work, Copy.ai, Narrato AI, Jasper AI, Describely, etc., are some good copywriting tools you can resort to in order to create simple and effective product descriptions fast.
Similar to how shopkeepers adorn their stores, online businesses beautify their websites with great content, aka website copy. Your web content thus needs to be a reflection of your story and how you and your products/services stand out from the crowd. These prompts would help you attain just that…
Write a homepage introduction for [insert company name] that explains what we do and why we are different in a friendly tone.
Create an About Us page for [insert business name], sharing its mission, values, and history.
Generate product or service page copy describing [insert product/service name], focusing on its benefits and key features: [insert features list] for busy readers.
Write content for a Contact Us page that invites visitors to reach out, making them feel welcome and supported.
Create an FAQ page answering 5 common questions about [insert product/service name], using easy-to-understand language.
If these ChatGPT website copy prompts fail to work, which they obviously wouldn’t, Narrato AI, Jasper AI, Typeface, Copy.ai, etc., can be used to generate clear web copy suitable for businesses and startups of all sizes and levels.
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While website copy is what makes your content presentable, SEO copy is what makes it easier to find on SERPs. It should thus have the right keywords and be easy to read and understand for everyone. You can use the following prompts to get some good SEO-friendly content for your web page…
Write a 500-word blog post on [insert topic] with these keywords: [insert keywords list]. Make it easy to read and helpful for beginners.
Generate 5 SEO-friendly titles for a blog post about [insert keyword] that encourage clicks.
Create a meta description for [insert page URL/topic] using keywords: [insert keywords list]. Make sure it isn’t longer than 160 characters.
Write a FAQ section with answers for [insert topic], targeting common questions potential customers have.
Suggest 5 long-tail keywords related to [insert keyword] to use in an upcoming article on [insert topic].
If these prompts fail to work, which they obviously wouldn’t, you can use AI copywriting tools like Narrato AI, Surfer SEO, Clearscope, Writesonic, etc., to produce unique SEO copy.
For successful professional communication, clear and concise email copy is a must. For only when you are direct and to the point in your emails that you can encourage your customers to read and act on them. So, why wait? Let the following prompts help you draft emails that always land…
Write a warm welcome email for new subscribers explaining what they will get and inviting them to reply.
Create 5 catchy email subject lines for a sale on [insert product name] that make people want to open the email.
Draft a follow-up email reminding customers about items left in their shopping cart and encouraging checkout.
Write a promotional email offering a 15% discount on [insert service name] with a clear call to action.
Generate a weekly newsletter intro that shares company updates and invites readers to learn more.
If these ChatGPT email copy prompts fail to work, take help from Mailchimp Content Optimizer, Narrato AI Email Writer, Jasper AI, Copy.ai etc., to generate engaging email sequences.
Wish to create the best, most impactful social media posts/captions for your brands? The following prompts can help…
Write 5 Instagram captions for [insert product name] with a fun tone and relevant hashtags for [insert target audience].
Create 3 Facebook posts promoting [insert event], with a friendly tone and a call to action to register.
Generate a LinkedIn post introducing [insert service name], focusing on professional benefits and trust.
Write a Twitter thread of 4 tweets summarizing key points from this blog: [paste blog text].
Make 3 creative ideas for social media giveaways celebrating [insert holiday or milestone].
If these AI prompts for copywriting fail to work, which they obviously wouldn’t, use AI copywriting tools like Narrato AI Social Post Generator, Buffer AI Suggestions, Lately AI, Canva’s AI Text Generator etc., for effective social media copy generation.
Blog posts consist of articles or guides meant to deliver useful information to the readers. Only when they are intriguing enough do people stay long enough to read them. The following prompts would help you brainstorm ideas, craft outlines, write intros and body text so on and so forth for the same…
Give me 10 blog post ideas about [insert topic] that will interest [insert target audience].
Create a detailed outline for a blog post about [insert topic], including appropriate headings and subheadings.
Write a creative and catchy introduction for a blog post titled [insert blog post title] that keeps the readers hooked.
Write 500 words explaining [insert topic] in a clear and simple way for beginners.
Generate FAQs with answers related to [insert topic] to include in my blog post on [insert topic].
If these prompts fail to work, which they obviously wouldn’t, let Narrato AI, Jasper AI, Writesonic, Surfer SEO etc., do the work for you.
It is a good practice to share regular company updates and insights with your customer base. The following prompts can help you write newsletters that would do just that in an effective manner..
Create a list of 10 email newsletter topics for [insert business type] targeting [insert audience demographic] to use in upcoming campaigns.
Write 5 attention-grabbing newsletter headlines promoting [insert product/service name] to [insert target audience].
Write an engaging introduction for a newsletter about [insert topic name] that sparks curiosity and invites readers to keep reading.
Summarize the latest industry news related to [insert sector] in a conversational tone for a newsletter.
Generate compelling calls to action for a newsletter encouraging readers to visit our website or make a purchase.
If these ChatGPT newsletter writing prompts fail to work, which they obviously wouldn’t, you can use Narrato AI Newsletter Module, Mailchimp Content Optimizer, Jasper AI, Moosend AI, etc., to get newsletters for sundry tones and audiences.
Video scripts, as the name suggests, are scripts that guide the content of your videos. These help convey the message in the clearest possible manner and at the same time shape the story of the video. The following cues can help you generate detailed video scripts…
Write an engaging intro script for a tutorial video about [insert topic]. It should be aimed at beginners.
Create a detailed script outline with scenes for a 5-minute explainer video on [insert subject].
Write dialogue for two characters in a promotional video showcasing [insert product features].
Draft a compelling closing statement and call to action for a YouTube video encouraging viewers to subscribe.
Generate multiple creative video titles and taglines for a video series on [insert topic].
If the aforementioned prompts fail to work, which they obviously wouldn’t, you can make use of AI copywriting tools like Narrato AI Video Script Generator, Jasper AI, Fliki AI, AIPRM for ChatGPT, etc., to generate detailed video scripts.
Press releases are official statements that companies issue to the media in order to make important announcements. These should, as such, be clear and newsworthy enough to capture public attention. You can use the following prompts to get the best results…
Write a press release announcing the launch of our new product, including key features: [insert key features] and launch date [insert date].
Create a press release for an upcoming community event [insert event details], highlighting its purpose and how to participate.
Draft a press release celebrating our company’s milestone anniversary with quotes from leadership.
Write a crisis press release addressing recent issues [insert issues] and explaining our commitment to customer safety.
Generate a press release announcing a strategic partnership, detailing the goals and benefits for customers.
If these ChatGPT press release generation prompts fail to work, which they obviously wouldn’t, Narrato AI, Jasper AI, Copy.ai, ChatGPT (AIPRM Templates) etc., are some tools that can help you generate professional press release drafts.
When your products or services end up serving their sole purpose, i.e., helping the customers, publishing case studies is a must. This, so more and more people get to know about the brilliance of your offerings and choose to show trust in them. Make use of the below-mentioned prompts for copywriting to help your business gain the same level of trust…
Create a detailed case study outline for how [insert client name] used [insert product/service name] to achieve [insert result]. Include elaborate problem, solution, and outcome sections.
Write a case study showcasing the challenges faced by [insert client name] and how our solution [insert details regarding the solution] helped overcome them.
Summarize the key results and benefits experienced by [insert client name] after adopting [insert product/service name].
Draft a customer testimonial-style case study highlighting specific metrics and quotes.
Generate a case study explaining the process and lessons learned from a project implementing [insert technology or strategy].
If these cues fail to work, which they obviously wouldn’t, Narrato AI, Jasper AI, Writesonic, ChatGPT AIPRM Prompts, etc., can help you deliver impactful case studies at the click of a button.
White papers are detailed explainers of complex topics, written to enhance the credibility of your products and keep all stakeholders in a business well-informed. You can do the same using these prompts…
Generate a compelling title and subtitle for a white paper on [insert topic] aimed at [insert target audience].
Create a detailed outline for a white paper covering [insert subject]. This should include the following sections: introduction, background, main points, and conclusion.
Write a strong introduction for a white paper on [insert topic] that explains the problem and why it matters.
List 5 key arguments supporting [insert position/topic], with examples or case studies for each.
Edit and rewrite this white paper section for clarity and professional tone: [insert text].
If these white paper prompts fail to work, which they obviously wouldn’t, Jasper AI, Writesonic, ChatGPT AIPRM Templates etc., can offer ready-to-use templates for quick start.
Sales letters, in short, are detailed CTAs. These are written to make the readers act, that is to say, either buy or inquire about a product or service. Use the following cues to generate some for your business…
Write a sales letter introducing [insert product/service] to [insert target audience], focusing on benefits and solving a common pain point.
Create a persuasive cold sales email to a potential client [insert client name] explaining how our solution solves their problem and requesting a meeting.
Draft a warm follow-up sales letter to leads who showed interest but haven’t purchased yet, emphasizing limited-time offers.
Write a sales letter for [insert product name], including customer testimonials and a strong call to action to buy now.
Generate a short sales letter that highlights the unique value proposition of [insert service name] for small businesses or startups.
If these sales copy prompts fail to work, which they obviously wouldn’t, Jasper AI, Copy.ai, Narrato AI: Templates, ChatGPT (AIPRM Templates), etc., are some leading AI copywriting tools that can help you make your sales letters more effective.
Brochures are paper documents that shed an informative and appealing light on your products, services, or brand. These AI brochure-generating prompts can help you do the same for your business…
Write a brief overview for a brochure about [insert product/service name], focusing on key features: [insert features list] and customer benefits.
Create a catchy tagline and introductory paragraph for a brochure promoting [insert brand or product name].
Generate bullet points listing the main advantages of [insert product/service] for a brochure section.
Draft a closing statement for a brochure that encourages readers to contact us or visit the website.
Write a short and crisp company history or mission statement to include in the brochure’s About Us section.
If these fail to work, which they obviously wouldn’t, you can use tools like Narrato AI, Copy.ai, Jasper AI, Promptmatic etc., for quick brochure generation.
Catalogs are written descriptions that help businesses showcase their products or services in an informative and creative manner. This, to persuade your potential customers into making a purchase. These prompts can help you frame the best of prompts for copywriting…
Write a short, clear description for [insert product name], highlighting its main features: [insert features list] and benefits for [insert target customer].
Generate a list of 5 catchy product names and descriptions for a catalog featuring [insert product category].
Create a product category introduction for a catalog section on [insert product type], explaining its uses and appeal.
Draft price and feature comparison bullet points for [insert product name] versus competitor products for catalog inclusion.
Write a compelling call-to-action for a catalog encouraging customers to order or visit the website.
If these ChatGPT catalog copy prompts fail to work, which they obviously wouldn’t, Narrato AI, Jasper AI, Copy.ai, Writesonic etc., can help you get the desired results.
Webinar scripts, as the name implies, help presenters conduct their presentations in a highly structured manner. This, so they miss out on nothing and stick to their agenda for the webinar in question throughout. These cues, as such, are your best bet…
Write an engaging introduction script for a webinar on [insert topic] that grabs attention within the first 30 seconds.
Create a detailed outline and script for a 30-minute webinar teaching [insert subject name], including key points and examples.
Draft a Q&A session script with thoughtful questions and clear answers for a webinar on [insert topic].
Write closing remarks and a strong call to action to encourage webinar attendees to sign up or buy.
Draft multiple webinar title ideas and taglines that appeal to [insert target audience].
If these AI script writing prompts fail to work, which they obviously wouldn’t, Narrato AI Webinar Script Generator, Jasper AI, ChatGPT (AIPRM Templates), Fliki AI etc., are some tools that take video script generation one step ahead.
Telemarketing scripts are scripts written for sales teams, so they sound informed and confident when talking to customers or potential buyers.
A good telemarketing script should contain the following elements: introductions, questions, product benefits, and clear calls to action. Here’s how you can generate some for your brand…
Write a friendly introduction script for a telemarketing call to introduce [insert product/service] to small business owners.
Create a dialogue script for qualifying a lead and understanding their needs in a telemarketing call.
Generate responses to common objections during telemarketing calls related to price and product value.
Write a closing section for a telemarketing script that encourages the prospect to schedule a demo or meeting.
Generate a follow-up call script for prospects who showed interest but postponed purchase decisions.
If these prompts fail to work, which they obviously wouldn’t, Narrato AI, Jasper AI, Copy.ai, ChatGPT (AIPRM Templates) etc., offer some of the best AI copywriting tools for telemarketing scripts generation.
AI models like ChatGPT require good prompts to function appropriately. Without one, you might fail to get the intended result. This makes prompt engineering for copywriters as important as hard work is to achieving success. The below-mentioned tips are a sure shot way of writing powerful prompts and excelling at your job…
Be Specific & Clear
For ChatGPT to understand human language, it is important for our insights for it to be as clear and crisp as they can get. This will reduce the possibility of irrelevant answers, saving you time and effort.
The best copywriting prompt, as such, is one that is specific about the task in question, the audience it wishes to cater to, and the final objective it aims to serve. So, whilst writing one, don’t forget to include details like target audience, length (word count), tone, style, and examples if possible.
For instance, don’t say write a marketing email because that’s a weak prompt. Instead, say write a friendly marketing email for a new environment-friendly tumbler aimed at young adults. As you do so, highlight its sustainability features and offer a 10% discount.
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Provide Context
Make sure you give ChatGPT enough context about your needs. Tell it what the situation truly is and what’s causing issues. This will get you the best answers possible without a doubt.
Assign a Persona or Role
Give the AI model in question a persona, so it thinks and writes exactly how a person in that particular role would. For instance, you are a pro copywriter for a tech startup etc.
Specify Format & Length
Make sure you describe your exact requirements in terms of format. Whether you want bullet points, paragraphs, or dialogues, specify. Also, give ChatGPT a word limit, so it knows exactly how long you wish for the copy to be. For example, Give me 5 bullet points on the benefits of [insert product name], each no more than 20 words.
Use Examples & Constraints
Just like humans, an AI agent tends to work best when helped with examples. If you instruct it to exclude some things form the drafts beforehand, even better. These exclusions can be anything from do not mention competitors to write without using any technical jargon.
Iterate & Refine
Prompt engineering and writing is not a one-time process. To get the best results, you will not only have to refine your prompt a few times but also suggest changes in the initial drafts offered by AI. This is healthy practice to get the desired output as quickly as possible.
Conclusion
To make the most out of your AI assistant thus, it is imperative for you, as a copywriter or a freelancer, to master the art of prompt engineering. The aforementioned list of prompts can be your ticket to fame in achieving the same.
And if you still need technical aid, get in touch with the Techjockey product team today itself. We have all the AI writing assistants in the world to help make your copywriting experience as successful and enriching as it can be! All the best!
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