So, do you want to start SEO work from home? SEO/search engine optimization involves a lot of difficulties and can be frustrating at times. Plus, it can be daunting at first. However, once you learn the ropes of doing SEO, you are on your way to a great career.
This article will discuss how you can start working as an SEO specialist right from the comfort of your own home, outlining the different avenues you have to study to be great at SEO. Let’s get started!
Step 1: Decide What You Want
First, you have to decide if you really want to be an SEO professional. If you really want to start an SEO business, then go for it. However, if you’re having second thoughts about it, it is best to opt for another career instead. The key here is passion. If you’re passionate about SEO, then you’re on the right track.
Step 2: Study
Studying about SEO won’t get you that far. Application is the key. However, you must read a lot of informative articles regarding search engine optimization before you actually apply it. Studying and learning SEO is a prerequisite to using it. So, what avenues do you need to learn about? Here is a comprehensive list you can research and master:
- SEO Basics
If you want to start SEO work from home, you must learn the basics of SEO. Of course, you must understand the concept. In addition, you must know the factors that lead to a successful SEO campaign.
Search engine optimization refers to the processes implemented to rank a website higher on search engines (e.g., Google, Yahoo!, Bing) for a particular search term or keyword. Multiple factors contribute to a site’s rank in search engines. However, it can be divided into two main points: on-page optimization, and off-page optimization, which will be tackled later.
- Keyword Research
Keywords refer to the terms searched for and typed out in search engines. SEO professionals know how to select the right keywords for a particular type of business. For example, the search term “personal injury lawyer Miami FL” can be relevant for an actual personal injury lawyer located in the said place. However, it won’t be suitable for a dentist or a personal injury lawyer located in LA.
- On-Page Optimization
On-page optimization refers to things you can manipulate within your site that can lead to higher rankings in search engines. These include your site’s speed, page titles, Create Perfect Content, and optimization of photos, among others.
If you work your way towards learning on-page optimization and applying it, you can make significant progress when it comes to ranking on search engines. Although the weight of factors that contribute to higher rankings isn’t entirely clear, making sure everything is optimized (both on-page and off-page) is the best strategy.
- Link Building (Off-Page Optimization)
Off-page optimization, on the other hand, refers to things off of your site that lead to better rankings. Most people equate off-page optimization with link building. The more high-quality links pointing back to your website, the better.
It’s very simple to understand: If an authoritative website like Forbes.com links back to you, search engines see that as something similar to a vote. If Forbes likes you enough to advertise your site through a link, then you are regarded as authoritative. For most people, acquiring links is a numbers game. However, it’s still important to point out that going for high-quality, related links is even better than going for millions of low-quality backlinks.
- Competitor Analysis
Analyzing your competitors is one way to help you improve your optimization efforts. When you analyze your high-ranking competitors, you’ll learn what they’ve implemented to gain those incredible standing in search engines. In this way, you can improve upon their strategies, use better tools, and create an SEO campaign that works for you.
Step 3: Implement
You can apply what you’ve learned by having a site of your own and optimizing it for search engines. Aside from an internship or an entry-level job, this is the only way you’ll learn what you have studied. Start with a niche you’re passionate about, ensuring that it has a viable target market willing to buy what you are selling. Or you can start with an informative blog on a topic you’re really good at. The options are endless.
Step 4: Find Clients
Once you have practiced SEO through your own site, you can now begin to find clients of your own. You can simply sift through the various businesses within your locality and check if they have a website. If you think your SEO services can help their online marketing presence, then you can send cold emails or do cold calls. Remember, that you won’t get a “YES” for every email or call you make. However, you can try until you land a client. Persistence is key here.
Working as an SEO professional from home is actually possible. You simply have to study and apply the ins and outs of search engine optimization. Then, you can implement numerous marketing or sales strategies to land your first client. After all, hard work and dedication are vital factors to mastering any skill you want.