6 Best Employee Advocacy Platforms to Boost Engagement in 2026

You cannot consider your employees just as staff members; they are powerful brand ambassadors of your organization. An employee advocacy platform, when used in organizations, can empower employees to share approved content, amplify messaging, and engage audiences across social networks while keeping brand consistency.
An employee advocacy tool can boost organic reach, strengthen engagement, and turn staff into trusted voices that extend marketing efforts.
This guide groups the top employee advocacy tools, highlighting features, pros, cons, and pricing.
Let’s begin with the first category.
Compare the Top Employee Advocacy Tools in 2026
Here’s a side-by-side comparison of leading employee advocacy platforms based on best use case, core strengths, and pricing structure to help you choose the right solution for your organization.
| Employee Advocacy Tools | Best For | Key Strength |
|---|---|---|
| Sprinklr | Large enterprises | Advanced analytics & governance at scale |
| Sociable | Global teams & internal comms | Gamification + unified employee experience |
| Hootsuite Employee Advocacy (Amplify) | Social-first organizations | Built-in advocacy with social scheduling |
| Sprout Social | Teams using Sprout Social | Easy sharing + clear performance tracking |
| EveryoneSocial | Mid-market & enterprise | Strong reporting + unlimited users |
| DSMN8 | Large, structured programs | AI content + deep analytics |
List of Top 6 Employee Advocacy Platforms
Here’s a curated list of the top employee advocacy platforms in 2026, selected based on scalability, analytics capabilities, engagement features, and enterprise readiness to help organizations amplify brand reach effectively.
Enterprise Employee Advocacy Tools
These platforms are best for large teams, global brands, and advanced analytics.
1. Sprinklr Employee Advocacy

Sprinklr is the advocacy module within Sprinklr’s larger Unified Customer Experience Management platform. This tool is used by large teams and global brands to scale social sharing through employee networks.
Employees can easily find and share approved content on social media to boost reach, engagement, and trust. The platform helps maintain brand consistency, track performance, and manage content from one central place, making advocacy simple for large teams and enterprises.

Sprinklr Social
Starting Price
Price on Request
Key Features of Sprinklr:
- All shareable content is kept in one place, so employees always post messages that match brand standards.
- Employees can share content on LinkedIn, X, Facebook, Instagram, and more, directly from the platform.
- Tools like single sign-on, content approvals, and audit trails help maintain brand control.
- Detailed analytics show reach, engagement, influence, and how advocacy impacts sales.
- Push notifications and a mobile app make sharing content easy on-the-go.
- Integrates with tools like Google Analytics for unified measurement.
- Content can be tailored for employees based on role, region, or language.
Pros and cons of Sprinklr:
Pros
- Offers strict security, governance, and compliance requirements.
- Users appreciate the depth of insights and ability to tie advocacy outcomes to larger social and CX metrics.
- Supports content publishing, listening, advocacy, and analytics all in one suite.
- Used by major brands across industries, proving scale and reliability.
Cons
- Many reviewers note that the platform’s breadth and complexity require training, especially for new users.
- Sprinklr doesn’t publish pricing. Plans are custom and often premium-priced, which might deter smaller teams.
- The UI can be complex.
- Some users report that support responsiveness varies.
Key strength: Unified analytics, governance, and cross-channel advocacy at scale
Best for: Large teams and brands that want advocacy baked into a full social + customer experience platform
Sprinklr Plans and Pricing: Sprinklr doesn’t publicly list fixed prices. Its plans are quote-based and tailored to enterprise needs and scale. You can contact Techjockey team for more information related to pricing.
2. Sociabble

Sociabble is one of the best employee advocacy tools that turns employees into brand ambassadors. Staff can share approved content, suggest posts, and engage audiences on social media.
With analytics, gamification, and a mobile-friendly platform, it boosts reach, generates leads, and strengthens employer branding while keeping employees motivated and connected.
Key Features of Sociabble
- Employees can easily share approved content or suggest new content for approval.
- Share curated industry content to build expertise and amplify brand reach.
- Drives website traffic, generates leads, and strengthens employer branding.
- Create, schedule, and target posts while coordinating with colleagues.
- Analytics track reach, clicks, leads, and content performance for better decisions.
- Gamification with points, badges, and campaigns motivates employee participation.
- Executives’ social presence can be boosted by delegating content creation.
- Organized, AI-tagged media library gives easy access to pre-approved content.
- Mobile-friendly platform supports frontline, remote, and deskless employees.
Pros and cons of Sociabble:
Pros
- Users highlight ease of use, engagement improvements, and advocacy support.
- Works well for multinational Organizations and frontline workers. Also, offers multilingual and mobile-first experiences.
- Enterprise-grade security and integrations.
Cons
- Wide feature set can be overwhelming for basic advocacy or internal communication needs.
- Learning requires thoughtful setup and admin training.
- A few reviewers mention areas like content filtering and search that could be more robust.
Key strength: Unified employee experience with strong social sharing, gamification, and mobile accessibility
Best for: Large Organizations that want unified internal communication, employee engagement, and advocacy built into a single experience.
Sociabble Plans and Pricing: Pricing is customised based on organization size, modules selected, and contract terms and is not publicly available.
Best Social Media Management + Advocacy Platforms
These platforms are best for advocacy combined with social publishing & analytics.
3. Hootsuite Amplify

Hootsuite Amplify is the employee advocacy solution from Hootsuite. It’s part of Hootsuite’s broader social media management platform, which means advocacy lives alongside scheduling, analytics, and campaign workflows.
Amplify focuses on simple sharing, clear governance, and measurable reach. Employees see a curated feed of content to share, and can post to major networks like LinkedIn, Facebook, X, and Instagram. When paired with Hootsuite’s analytics, Organizations can connect employee activity to broader goals.

Hootsuite
Starting Price
₹ 2600.00 excl. GST
Key Features of Hootsuite Amplify:
- Admins upload and organize pre-approved content so employees always share on-brand posts.
- Mobile app lets employees post on-the-go to LinkedIn, Facebook, X, Instagram, and more.
- Leaderboards and gamification motivate employees and track top sharers.
- Schedule posts for optimal times and manage advocacy alongside social campaigns.
- Integrates with Slack and Microsoft Teams to push content and prompts seamlessly.
- Analytics dashboards show advocacy impact across campaigns and teams.
- Enterprise-grade security and governance with role-based access and compliance features.
Pros and cons Hootsuite Amplify:
Pros
- Amplify’s interface and workflow are intuitive and simple for employees to start sharing content.
- Hootsuite’s customer success teams helps better with implementation and optimisation.
- The mobile app makes it easy for employees to advocate from anywhere, increasing participation.
- Leaderboards and sharing goals encourage participation and fun competition.
Cons
- While useful, amplification reporting isn’t as granular as specialist advocacy-only tools.
- Like many enterprise-grade tools, Hootsuite doesn’t list Amplify pricing publicly, and cost can scale quickly with users.
- Because it’s built into a broader social suite, some specialised advocacy features (e.g., rich gamification or AI content generation) might lag behind dedicated tools.
Key strength: Unified workflows and analytics across social and employee advocacy
Best for: Organizations that want advocacy integrated into a full social media management platform.
Hootsuite Amplify Plans and Pricing: Hootsuite does not publish specific pricing for Amplify. Instead, Amplify is included with the Hootsuite Enterprise plan, which has custom pricing based on Organization size and needs.
4. Sprout Social

Sprout Social Advocacy Platform is a part of Sprout Social’s larger all-in-one social media management suite. It makes it a good fit if you want advocacy tied directly to broader social strategy and reporting.
It simplifies content sharing, improves engagement, and measures earned reach while helping teams maintain brand consistency and compliance.

Sprout Social
Starting Price
$ 199.00
Key Features of Sprout Social:
- Employees see a central feed of company-approved posts they can share quickly.
- Easy click-to-share workflows for LinkedIn, Twitter, and Facebook.
- Mobile app allows sharing content on-the-go.
- Schedule posts in advance to maintain consistent advocacy without manual effort.
- Leaderboards and gamification boost engagement and recognize top contributors.
- Analytics track shares, clicks, engagement, and earned media value.
- Pre-approved messaging ensures content is consistent and compliant.
- Integrates with Sprout Social for unified publishing, analytics, and reporting.
Pros and cons Sprout Social:
Pros
- Quick and intuitive employee advocacy platform
- Many reviewers like that analytics show which shareable content is performing and help validate ROI.
- The mobile experience supports sharing anywhere, which helps with adoption.
- Pre-approved messaging reduces risk and keeps communications on message.
Cons
- Some reviewers note that advocating on newer or niche platforms like TikTok isn’t well supported.
- Customising the platform to your brand needs and onboarding employees may take time.
- While useful, some users want more granular analytics or segmentation by team/role.
- Can be pricey for smaller teams.
Key strength: Unified content workflows and clear analytics tied to brand goals
Best for: Large Organizations and teams that want employee advocacy integrated with wider social media management
Sprout Social Advocacy Pricing: Sprout Social doesn’t list fixed prices for advocacy separately. It’s typically available as an add-on with Sprout Social’s paid plans.
Engagement-Focused Employee Advocacy Platforms
These platforms focus on employee participation, gamification, and engagement metrics.
5, EveryoneSocial

EveryoneSocial is an employee advocacy and social selling platform built to help Organizations amplify brand reach. It’s designed for enterprises and large teams that want robust analytics, deep integrations, and scalable advocacy. Users and reviewers often highlight its strong reporting, intuitive sharing workflows, and enterprise readiness.
EveryoneSocial emphasises content curation, one-click sharing, gamification, and data-driven insights.
Key Features of EveryoneSocial:
- Central content library where admins curate and categorize posts that employees can share with one click.
- One-click sharing to LinkedIn, Facebook, Twitter, Instagram, and more via web or mobile apps.
- Schedule posts in advance for coordinated advocacy campaigns.
- Gamification and leaderboards motivate participation and friendly competition.
- Integrates with Slack, Microsoft Teams, Salesforce, SharePoint, and other tools for seamless workflows.
- Advanced analytics and ROI reporting track shares, clicks, engagement, and earned media value.
- Unlimited user model allows large teams to participate under a single enterprise plan.
Pros and cons EveryoneSocial:
Pros
- EveryoneSocial holds a strong 4.5/5 average rating with hundreds of reviews praising ease of use.
- Unlimited users pricing makes it attractive for large organizations.
- Works with collaboration platforms and enterprise systems
- Leaderboards, points, and campaigns can boost visibility and motivate advocates.
Cons
- Its enterprise focus and implementation model may feel heavy or overkill for small companies
- Successfully running a program still requires internal coordination, content strategy, and employee encouragement.
- Some sources mention occasional UI limitations.
Key strength: Analytics, integrations, and enterprise readiness
Best for: Mid-market and enterprise Organizations needing scalable advocacy with deep reporting
EveryoneSocial Plans and Pricing: EveryoneSocial pricing is only available upon request. For this, you can contact the Techjockey team.
6. DSMN8

DSMN8 is widely used by mid-size to large enterprises that need good content delivery, automation, analytics, and employee engagement features all in one place.
Instead of making employees hunt for content or rely on manual processes, DSMN8 automates content curation. It personalises what each employee sees, ensuring relevance and efficiency.
Key Features of DSMN8:
- DSMN8 can automatically pull fresh content from blogs, websites, job pages, and other channels.
- Uses AI to generate multiple caption variations in the right tone for employees to share.
- Push pre-approved content to employees based on location, role, language, or custom segments for relevance.
- One-click sharing and scheduling to post content at optimal times easily.
- Gamification with leaderboards, points, and rewards encourages participation and friendly competition.
- Dashboards provide analytics on reach, engagement, clicks, earned media value, and ROI.
- Enterprise-grade security with SSO, GDPR, ISO compliance, and integrations with Slack, Teams, Salesforce, etc.
- Mobile-friendly platform allows employees to access and share content from anywhere.
Pros and cons DSMN8:
Pros
- It is user-friendly and especially for employees who might not be social-savvy.
- Offers clear visibility into the business impact of shared content.
- Features like SSO, compliance controls, and integration support make it suitable for global teams and regulated industries.
Cons
- Pricing can be high for smaller teams.
- Some find the platform to be complex to use and set up.
- It may not support every emerging platform, which can be limiting for certain organizations.
- A few users mention issues with connection stability
Key strength: AI-assisted content delivery, segmentation, and deep analytics
Best for: Large Organizations and global enterprises that want structured, measurable employee advocacy programs
DSMN8 Plans and Pricing: DSMN8 uses tiered, quote-based pricing with several plans depending on features and scale. However, for exact pricing details, you can reach out to the Techjockey team.
Conclusion
Did you know that content shared by employees gets 8x more engagement than the same content from company accounts?
Tools like Sprinklr, Sociable, Hootsuite, and Sprout Social Advocacy make it easy for employees to share content and build trust. Even free employee advocacy tools can help start programs, turning employees into strong brand ambassadors.
Mehlika Bathla is a passionate content writer who turns complex tech ideas into simple words. For over 4 years in the tech industry, she has crafted helpful content like technical documentation, user guides, UX content, website content, social media copies, and SEO-driven blogs. She is highly skilled in... Read more



























