CRM Software, General, Infographics, Software

Membership Engagement – What’s the Top 2018 Goal?

By | 2 Min Read

Membership Engagement InfographicTop 2018 Goal – Increasing Member Engagement

Organisations goals and challenges in 2018

Increase new member acquisition

Grow membership revenue

Increase member retention

Increase member satisfaction

Grow non-subscription fee income

Top 3 key major challenges

40% – Multiple databases and silos of information

36% – Inadequate membership management system and website integration

30% – Inadequate online member self-service options

1. The sector is measuring member engagement through open rates, click-throughs and website views but it is recognized that a more defined way of measurement is needed.

2. Organisations continue to have very mixed views about the performance of their CRM system and feel it prevents them from fully meeting members’ expectations

3. Just under two-thirds of organisations have integrated their website and membership database/CRM system though, once complete, many have been left underwhelmed

4. Four in ten organisations are likely to replace their CRM system over the next 12 months

5. 42% organisations would probably recommend their CRM system and the company that supplied it

6. Sector specific news and content – Most common feature of association and membership organisation websites

7. Most organisations offer self-service facilities such as updating personal information, member joining and e-newsletter registration

8. What members expect from websites:

· value driven experience

· interactive and engaging experience

· optimised online journey

· high level of self-service

9. 93% use an email marketing tool to remind members of the value of their membership and to provide tailored content

10. 77% use social media channels to share links to blogs and news featured on their website

11. 30% now employ a dedicated person to look after social media, up 6% on last year

12. 6 – 10% of members are engaging with social media


Membership Engagement – What’s the Top 2018 Goal?

  1. A fantastic cup of coffee is the only thing that could make this blog better.

  2. This was a feast for the eyes!

  3. Way to go Edward. This blog is amazing!

  4. No one can ever say this site is boring!

  5. Here’s a new list for today. I hope you all are having a great week. Good luck with your backlinks!

  6. Very neat article.Much thanks again. Really Cool.

  7. John Faraday says:

    Thank you ever so for you blog.Thanks Again. Much obliged.

  8. I loved your article.Really looking forward to read more. Much obliged.

  9. I think this is a real great blog.Really thank you! Great.

  10. A big thank you for your post.Really thank you! Want more.

  11. Im thankful for the post.Really thank you! Fantastic.

  12. Say, you got a nice blog article.Thanks Again. Fantastic.

  13. Really informative article post. Cool.

  14. Really appreciate you sharing this article post.Really looking forward to read more. Will read on…

  15. best dildo says:

    Im thankful for the post. Awesome.

  16. Wow, great article post.Much thanks again. Will read on…

  17. wow, awesome article post.Much thanks again.

  18. Thank you for your blog.Thanks Again. Awesome.

  19. 888poker says:

    Enjoyed every bit of your article.Thanks Again. Keep writing.

  20. silk bedding says:

    This is one awesome blog.Much thanks again. Want more.

  21. Smartidea says:

    Appreciate you sharing, great article post.Really looking forward to read more.

  22. Smartidea says:

    I truly appreciate this blog article.Thanks Again. Will read on…

  23. Эфир says:

    “I think this is a real great blog.Thanks Again. Great.”

  24. Enjoyed every bit of your blog article.Really thank you! Want more.

  25. HPV cure says:

    Great blog article.Much thanks again. Cool.

  26. “Great insight! That’s the answer we’ve been looking for.”

  27. Very informative blog article.Much thanks again. Awesome.

  28. Awesome article post. Fantastic.

  29. Superbet ru says:

    I am so grateful for your blog post.Much thanks again. Fantastic.

Leave a Reply

Your email address will not be published. Required fields are marked *

The Techjockey newsletter
Get highlights of the most important news delivered to your email inbox

  • Show Buttons
    Hide Buttons