
You cannot consider your employees just as staff members; they are powerful brand ambassadors of your organization. An employee advocacy platform, when used in organizations, can empower employees to share approved content, amplify messaging, and engage audiences across social networks while keeping brand consistency.
An employee advocacy tool can boost organic reach, strengthen engagement, and turn staff into trusted voices that extend marketing efforts.
This guide groups the top employee advocacy tools, highlighting features, pros, cons, and pricing.
Let’s begin with the first category.
Here’s a side-by-side comparison of leading employee advocacy platforms based on best use case, core strengths, and pricing structure to help you choose the right solution for your organization.
| Employee Advocacy Tools | Best For | Key Strength |
|---|---|---|
| Sprinklr | Large enterprises | Advanced analytics & governance at scale |
| Sociable | Global teams & internal comms | Gamification + unified employee experience |
| Hootsuite Employee Advocacy (Amplify) | Social-first organizations | Built-in advocacy with social scheduling |
| Sprout Social | Teams using Sprout Social | Easy sharing + clear performance tracking |
| EveryoneSocial | Mid-market & enterprise | Strong reporting + unlimited users |
| DSMN8 | Large, structured programs | AI content + deep analytics |
Here’s a curated list of the top employee advocacy platforms in 2026, selected based on scalability, analytics capabilities, engagement features, and enterprise readiness to help organizations amplify brand reach effectively.
These platforms are best for large teams, global brands, and advanced analytics.
Sprinklr is the advocacy module within Sprinklr’s larger Unified Customer Experience Management platform. This tool is used by large teams and global brands to scale social sharing through employee networks.
Employees can easily find and share approved content on social media to boost reach, engagement, and trust. The platform helps maintain brand consistency, track performance, and manage content from one central place, making advocacy simple for large teams and enterprises.
Sprinklr Social
Starting Price
Price on Request
Key Features of Sprinklr:
Pros and cons of Sprinklr:
Pros
Cons
Key strength: Unified analytics, governance, and cross-channel advocacy at scale
Best for: Large teams and brands that want advocacy baked into a full social + customer experience platform
Sprinklr Plans and Pricing: Sprinklr doesn’t publicly list fixed prices. Its plans are quote-based and tailored to enterprise needs and scale. You can contact Techjockey team for more information related to pricing.
Sociabble is one of the best employee advocacy tools that turns employees into brand ambassadors. Staff can share approved content, suggest posts, and engage audiences on social media.
With analytics, gamification, and a mobile-friendly platform, it boosts reach, generates leads, and strengthens employer branding while keeping employees motivated and connected.
Key Features of Sociabble
Pros and cons of Sociabble:
Pros
Cons
Key strength: Unified employee experience with strong social sharing, gamification, and mobile accessibility
Best for: Large Organizations that want unified internal communication, employee engagement, and advocacy built into a single experience.
Sociabble Plans and Pricing: Pricing is customised based on organization size, modules selected, and contract terms and is not publicly available.
These platforms are best for advocacy combined with social publishing & analytics.
Hootsuite Amplify is the employee advocacy solution from Hootsuite. It’s part of Hootsuite’s broader social media management platform, which means advocacy lives alongside scheduling, analytics, and campaign workflows.
Amplify focuses on simple sharing, clear governance, and measurable reach. Employees see a curated feed of content to share, and can post to major networks like LinkedIn, Facebook, X, and Instagram. When paired with Hootsuite’s analytics, Organizations can connect employee activity to broader goals.
Hootsuite
Starting Price
₹ 2600.00 excl. GST
Key Features of Hootsuite Amplify:
Pros and cons Hootsuite Amplify:
Pros
Cons
Key strength: Unified workflows and analytics across social and employee advocacy
Best for: Organizations that want advocacy integrated into a full social media management platform.
Hootsuite Amplify Plans and Pricing: Hootsuite does not publish specific pricing for Amplify. Instead, Amplify is included with the Hootsuite Enterprise plan, which has custom pricing based on Organization size and needs.
Sprout Social Advocacy Platform is a part of Sprout Social’s larger all-in-one social media management suite. It makes it a good fit if you want advocacy tied directly to broader social strategy and reporting.
It simplifies content sharing, improves engagement, and measures earned reach while helping teams maintain brand consistency and compliance.
Sprout Social
Starting Price
$ 199.00
Key Features of Sprout Social:
Pros and cons Sprout Social:
Pros
Cons
Key strength: Unified content workflows and clear analytics tied to brand goals
Best for: Large Organizations and teams that want employee advocacy integrated with wider social media management
Sprout Social Advocacy Pricing: Sprout Social doesn’t list fixed prices for advocacy separately. It’s typically available as an add-on with Sprout Social’s paid plans.
These platforms focus on employee participation, gamification, and engagement metrics.
EveryoneSocial is an employee advocacy and social selling platform built to help Organizations amplify brand reach. It’s designed for enterprises and large teams that want robust analytics, deep integrations, and scalable advocacy. Users and reviewers often highlight its strong reporting, intuitive sharing workflows, and enterprise readiness.
EveryoneSocial emphasises content curation, one-click sharing, gamification, and data-driven insights.
Key Features of EveryoneSocial:
Pros and cons EveryoneSocial:
Pros
Cons
Key strength: Analytics, integrations, and enterprise readiness
Best for: Mid-market and enterprise Organizations needing scalable advocacy with deep reporting
EveryoneSocial Plans and Pricing: EveryoneSocial pricing is only available upon request. For this, you can contact the Techjockey team.
DSMN8 is widely used by mid-size to large enterprises that need good content delivery, automation, analytics, and employee engagement features all in one place.
Instead of making employees hunt for content or rely on manual processes, DSMN8 automates content curation. It personalises what each employee sees, ensuring relevance and efficiency.
Key Features of DSMN8:
Pros and cons DSMN8:
Pros
Cons
Key strength: AI-assisted content delivery, segmentation, and deep analytics
Best for: Large Organizations and global enterprises that want structured, measurable employee advocacy programs
DSMN8 Plans and Pricing: DSMN8 uses tiered, quote-based pricing with several plans depending on features and scale. However, for exact pricing details, you can reach out to the Techjockey team.
Conclusion
Did you know that content shared by employees gets 8x more engagement than the same content from company accounts?
Tools like Sprinklr, Sociable, Hootsuite, and Sprout Social Advocacy make it easy for employees to share content and build trust. Even free employee advocacy tools can help start programs, turning employees into strong brand ambassadors.
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