Principle # 1: Design For The AudienceAs a freelance designer, it’s easy to get caught up in the design aspect. The desire to impress the client drives the design and/or layout when it should be geared towards the audience. The client is not going to be buying their own products. Instead, the visitors will be the ones who will be buying the products of your client. Therefore, focus on catching the eye of the buyer, not the client (they are different). Now that we’ve gotten that out of the way, what is the audience looking for? If you’ve done your research, then you already know a great deal about the company and what they have to offer. Now you have to figure out the best way to get the visitors engaged.
- Will a call-to-action work best?
- Will an opt-in form work best?
- Will an introductory video work best?
- Will listing all the prices work best?