Q: What is the best social media analytics tool?

Social media analytics tools can help by tracking metrics like engagement, impressions, clicks, and conversions. They also help in analyzing audience, comparing campaign performance and providing insights.

To choose the right social media analytics tool you must identify goals, compare Features, consider your budget and test tools using free trials to evaluate functionality and usability. Some of the most popular social media analytics tools are as follows:

• Hootsuite
• HubSpot
• Keyhole
• Google Analytics
• Sprout Social
• Buffer

Considering the scenario where you want to send a GIF to someone on IG, follow the steps given below:

• Click on the Sticker icon in the text area
• Enter the prompt in the search bar
• Go to the GIF section
• Choose the one that interests you. And the GIF is sent to the person.

To upload gif on IG(Instagram) follow the steps given below:

• Choose a picture from your device.
• Click the Sticker option at the top of the screen.
• There you will see a separate section named GIF. Click it.
• In the search bar search the type of GIF you want.
• Choose the one you like.

Lapse is a social media where you could capture your moment, edit it and share them with your friends and families. You also have the facility to share your artwork either privately or publicly amongst your followers.