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Q:

How do we migrate analytics from third-party cookies to Privacy Sandbox without losing attribution accuracy?

  • Manish Sahoo
  • Sep 28, 2025

1 Answers

A:

To migrate analytics from third-party cookies to the Privacy Sandbox without losing attribution accuracy, you must adopt a multi-pronged strategy that replaces old tracking methods with new, privacy-centric APIs. This requires leveraging first-party data, implementing the Attribution Reporting API, using modeling to bridge data gaps, and adopting new APIs for audience targeting.

  • Step 1: Maximize first-party data

First-party data will become the most reliable signal for measurement and personalization in a post-cookie world. 

  • Step 2: Implement the Attribution Reporting API (ARA)

The ARA is the core of Privacy Sandbox's solution for measuring ad conversions without cross-site user identifiers. 

  • Step 3: Use modeling to fill data gaps

Since Privacy Sandbox reports contain noise and are less granular than cookie-based data, modeling is necessary to maintain accuracy.

  • Step 4: Adapt audience targeting with new APIs

Privacy Sandbox replaces third-party cookies with APIs that enable interest-based advertising and remarketing in a privacy-preserving way.

  • Step 5: Conduct thorough testing

Testing is a critical part of the migration to ensure your analytics and attribution are functioning as expected in the new environment.

  • Partha
  • Sep 29, 2025

0 0

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