1 Answers
A:
To migrate analytics from third-party cookies to the Privacy Sandbox without losing attribution accuracy, you must adopt a multi-pronged strategy that replaces old tracking methods with new, privacy-centric APIs. This requires leveraging first-party data, implementing the Attribution Reporting API, using modeling to bridge data gaps, and adopting new APIs for audience targeting.
First-party data will become the most reliable signal for measurement and personalization in a post-cookie world.
The ARA is the core of Privacy Sandbox's solution for measuring ad conversions without cross-site user identifiers.
Since Privacy Sandbox reports contain noise and are less granular than cookie-based data, modeling is necessary to maintain accuracy.
Privacy Sandbox replaces third-party cookies with APIs that enable interest-based advertising and remarketing in a privacy-preserving way.
Testing is a critical part of the migration to ensure your analytics and attribution are functioning as expected in the new environment.
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