Marketing, Software

The Importance of Bulk SMS Marketing for Your Business

By | 4 Min Read

Last Updated

Marketers assumed that bulk SMS marketing would be dead soon. However, it’s very much alive and kicking till today! A lot can be attributed to the increased usage of mobile phones. With a significant amount of online traffic generated through mobile phones, SMS marketing is worth taking a look. It has emerged as one of the most effective marketing tools for businesses to communicate with all types of customers in a personalized manner.

Bulk SMS Image

 

Did you know? 52.2% of online traffic worldwide was generated through mobile phones in 2018.

If you are planning to grow further and expand your business, you can greatly benefit from SMS marketing. You can even connect with potential customers outside your home territory, all you need is a bulk SMS system and an active internet connection.

Benefits of Bulk SMS Marketing for Your Business

Bulk SMS is there for over a decade and is still going strong. This service helps businesses reach out to as many people as they want, anywhere in the world.

 

  • Targeted Promotions

It’s important that your marketing messages are delivered at the right time. Here comes bulk SMS, which allows businesses to connect with their customers and prospects in real time, irrespective of their location. Bulk SMS generates a massive opportunity for businesses to reach across different demographics and geographic locations, at the same time. Companies with even one eye on overhead costs would prefer bulk message software that is highly targeted.

SMS sender software helps businesses in connecting with those who have agreed to receive marketing communications from you or are already there in your contact list. Thus, SMS marketing allows you to generate repeat customers while attracting the new ones.

  • High Open Rate

SMS marketing is one of the fastest ways to get your messages across the highest percentage of audience and that too within the first few minutes. On an average, 98 percent of all SMS messages are opened and read within five seconds of delivery. If you compare this with the open rate of emailers, which is around 20 percent (average), SMS marketing sounds a more effective marketing option. To achieve higher click through rate along with greater engagement, it’s high time that you start taking SMS marketing seriously.

  • High Conversion Rate

SMS messages have the potential to generate higher conversion rate compared to that of email. The more personalized your messages are as per the demographic and buying behaviour of individual recipients, the higher is your chance to achieve conversions. Through crisp yet effective messaging, you can connect with your prospects effortlessly and get them to perform whatever actions you want. Whether you want them to click on a link or sign up for something, the messaging can be more direct and effective via SMS.

  • Wider Appeal

There are more than 4.77 billion mobile users out there! Are you doing enough to tap into this opportunity?

Whether its promotional, transactional or bulk SMS, all your messages can reach out to an increasingly large number of people with the element of rapidity. Also, chances of your SMS messages to be read and responded promptly is higher with SMS marketing. While your company is adopting an integrated, multi-channel marketing strategy, SMS marketing is going to form an important part of it undoubtedly.

  • Convenient for Customers

Have you noticed how e-commerce companies use well-timed SMS alerts to keep customers in the loop regarding their pending orders and latest purchases? Similarly, banks use SMS to keep their customers updated about deductions, deposits, balance, withdrawals, etc. Businesses go with SMS marketing as it ensures benefit for both parties. While businesses can cut down on customer service costs, people find it convenient to have quick access to all important details through SMS.

Top Tips to Keep Your Bulk SMS Marketing Campaign Successful

  • Avoid casual talk, keep your text professional
  • Don’t overload the SMS with too much information
  • Include your business name in the SMS to strengthen your branding efforts
  • Include a strong ‘call to action’ to get the desired action from the audience
  • Shorten your website link, this will leave more space for the text.

Lastly but most importantly, get your messages to the audience at the right time. Timing is everything! This will help you in taking advantage of last-minute impulses and tempt your audience to engage with your brand.

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