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To improve customer service with a contact center solution, you must implement omnichannel support to handle queries via phone, chat, and email. Monitoring customer feedback and agent performance also enhances customer service. You can also utilize IVR and chatbots for common issues, and train agents for superior service.
Contact center solutions integrate with CRM systems by allowing agents to access customer data in real time. This integration enables agents to use the CRM as their main workspace, even while interacting with customers.
In B2B SaaS, companies that benefit most from Intelligent (AI/automation/insights tools) are sales ops, customer success, support teams, and marketing analytics groups, basically teams that need automated insights from data, faster decision-making, and fewer manual reports, helping them close deals, reduce churn, and spot trends without tons of analysts.
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