OTT Platform Questions & Answers

An OTT (over-the-top) platform works by delivering content directly to a viewer's internet-connected device, bypassing traditional distribution via cable or satellite television. This process involves a streamlined series of technical steps that ensure high-quality, on-demand streaming is possible on a variety of devices, including smart TVs, smartphones, and gaming consoles.

As of 2025, there are more than 57 OTT platforms registered and operating in India, according to sources citing the Ministry of Information and Broadcasting. The market is highly dynamic, with a mix of global players and a growing number of powerful domestic and regional platforms. 

The best OTT platform is subjective and depends on your specific needs, such as the type of content you prefer, your budget, and whether you want a bundle of services. While Netflix is known for its original content and user-friendly interface, other platforms like Amazon Prime Video, Disney+, and HBO Max offer strong competition by excelling in different areas.