ReX is an industry-first intelligent distribution platform which is powered by real-time technology and leverages a smart algorithm to maximise yield management. The solution offers a real-time two-way distribution platform that enable hotels to completely automate their reservation process, be open for bookings 24times7 with reduced dependency on manual labour. It acts more than a channel manager and allow hoteliers to establish a strategic relationship with demand generators and dynamically monitor the yield. ReX is a true real-time hotel distribution solution with an inbuilt revenue intelligence system that helps user to take informed decisions quickly and confidently. With the solution, hoteliers can measure ROI from each channel on a real-time basis and distribute inventory based on channel performance.