How to add a Klaviyo sign up form to WordPress site?

To create an email flow using Klaviyo, follow the steps given below:

• Open your Klaviyo account
• Search for the ‘Flows tab’ in Klaviyo and press on it
• Now, click on ‘Create Flow’
• Select the ‘Create from Scratch’ option
• Give your flow a name and then click on ‘Create Flow’
• Now click on ‘Metric’ under the Trigger setup
• Choose a trigger event for your flow
• Click on Done
• Add an email action to the blog by dragging and dropping it.

To create a base email template using Klaviyo, follow the steps given below:

• Open your Klaviyo account
• Now, click on the ‘content’ section
• Select the ‘templates’ option
• Now press on ‘create blank email’
• Next, you can add reusable content to your template like base styles, header section, footer section and body content
• After adding the reusable content, you can preview, test and save your template.

Klaviyo provides the users with an email marketing tool. The features of this tool are as follows:

• With email automation, one can easily gain, grow and retain their customer base by sending them personalized and well-crafted emails
• Segmentation functionality that allows a user to group their audience based on shopping behavior, customer data and predictive analytics and send them targeted emails
• Pre-built templates that can be customized or used as original that help in automating emails efficiently
• Reporting features that enable a user to adjust marketing strategy easily by providing them with metrics to visualize and analyze data.

The users can benefit by using Klaviyo by:

• Enhance their customer engagement
• conversion and loyalty
• By integrating with ecommerce platforms
• Using customer data to send targeted and personalized emails.

Yes, Klaviyo has A/B testing features that enable a user to test different messages, subject lines and send time for email campaigns and allows them to figure out what best suits their audience.