How does HubSpot perform as a CMS?

Creating a landing page in HubSpot is a great way to capture leads and drive conversions. Here’s how you can do it:

Steps to Create a Landing Page in HubSpot

• Navigate to Landing Pages – In your HubSpot account, go to Content > Landing Pages.
• Click Create – In the upper right, click Create to start a new landing page.
• Select a Domain – If you have multiple domains, choose the one where the page will be hosted.
• Choose a Template – Pick a theme template or a custom template from the available options.
• Customise Your Page – Use the drag-and-drop editor to add text, images, forms, and buttons.
• Optimise for SEO – Set up meta descriptions, page titles, and URLs for better search visibility.
• Publish & Track Performance – Click Publish, then monitor analytics to measure engagement.

While HubSpot CMS combines marketing and sales features, making it perfect for companies that prioritize inbound marketing, a standard CMS (Content Management System) lets you manage content on a website.

Smart content makes customization possible with HubSpot CMS. To give visitors personalized experiences, you can customize content according to user location, device, and lifecycle stage.

You can set the image preview for Facebook by using Open Graph tags. To do this follow the steps given below:

• Open your HubSpot account
• Navigate to settings
• Go to the 'Social' tab
• Now, upload an image specifically for Facebook sharing.

Yes, HubSpot CMS can integrate with Salesforce CRM using native integrations and third-party tools. Marketo forms can also be embedded into HubSpot pages, though direct integrations may require additional steps.