Odoo has gained significant demand in India due to its cost-effectiveness, flexibility, and the wide range of business applications it offers. The platform can be tailored to suit various industries such as manufacturing, retail, services, and education, which makes it appealing to a diverse market.
Additionally, Odoo's ability to integrate with existing software systems, the availability of local partners, and its user-friendly interface have made it a popular choice for businesses in India, including startups and SMEs looking for scalable solutions.