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An OTT (over-the-top) platform works by delivering content directly to a viewer's internet-connected device, bypassing traditional distribution via cable or satellite television. This process involves a streamlined series of technical steps that ensure high-quality, on-demand streaming is possible on a variety of devices, including smart TVs, smartphones, and gaming consoles.
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As of 2025, there are more than 57 OTT platforms registered and operating in India, according to sources citing the Ministry of Information and Broadcasting. The market is highly dynamic, with a mix of global players and a growing number of powerful domestic and regional platforms.
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The best OTT platform is subjective and depends on your specific needs, such as the type of content you prefer, your budget, and whether you want a bundle of services. While Netflix is known for its original content and user-friendly interface, other platforms like Amazon Prime Video, Disney+, and HBO Max offer strong competition by excelling in different areas.
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