How do I integrate MLS data into my website using Lofty's IDX tools?

1 Answers

Lofty’s IDX tools allow real estate agents to seamlessly integrate MLS (Multiple Listing Service) data into their websites, providing up-to-date property listings and advanced search features.

Steps to Integrate MLS Data Using Lofty IDX

Sign Up for Lofty IDX – Visit Lofty IDX Plugin and request access to their IDX integration tools.
Apply for MLS Access – Submit an MLS application through Lofty’s Listing Tab or CMS Tool.
Connect Your MLS – Once approved, Lofty will sync your MLS data with your website.
Install the Lofty IDX Plugin – If using WordPress, install the Lofty IDX plugin to embed MLS listings.
Customize Property Search – Configure filters like price, location, and property type to match client preferences.
Enable Lead Capture – Use Lofty’s built-in CRM to track and engage leads from your IDX website.
Optimize SEO & Mobile Experience – Ensure your IDX pages are SEO-friendly and mobile-responsive for better visibility.

Abhishek koundal
Oct 11, 2025

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What are the best practices for using Lofty's calling and texting features?

ravi sharan
Oct 10, 2025

Here are some best practices to maximize their effectiveness:

Best Practices for Calling Leads

Prioritize High-Intent Leads
Optimize Call Timing
Use the Power Dialer
Leverage Live Transfers
Document Call Notes

Best Practices for Texting Leads

Automate Follow-Ups
Personalize Messages
Use Mass Messaging Wisely
Monitor Response Rates
Stay Compliant

Rohit Sharma
Oct 25, 2025

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How do I assign leads in lofty to team members or collaborate with lenders?

Upendra Chaudhary
Sep 28, 2025

Here’s how you can manage lead distribution and lender collaboration:

Assigning Leads to Team Members

Auto Lead Distribution – Set up rules to assign leads based on location, price, type, or source.
Manual Assignment – Navigate to the lead profile and select 'Assigned To' to choose an agent or assistant.
Lead Pond – Share leads within your team so agents can claim them as needed.
Blast Alert & Next Up – Ensure leads are contacted within a predefined period to improve follow-ups.

Collaborating with Lenders

Lender Led Routing – Go to Settings > Lead Routing > For Lender to create routing rules.
Direct Lead Assignment – Assign a lead to a lender from the lead profile page.
Shared Notes & Tasks – Use @tags in notes to notify lenders about updates.
Limited Access for Lenders – Lenders can view basic lead details but not full communication history.

RAJAT KUKKAR
Oct 06, 2025

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What communication tools are available within Lofty to interact with clients?

naved
Oct 03, 2025

Here are some the communication tools are available within Lofty to interact with clients:

Lofty’s Client Communication Tools

AI-Powered Messaging – Automates responses and follow-ups based on client interactions.
Live Chat & SMS Integration – Enables real-time conversations with leads and clients.
Email Campaigns – Allows agents to send personalized emails and automated drip campaigns.
Social Studio – Manages social media engagement and scheduled posts.
Call Tracking & Power Dialer – Logs calls, records conversations, and automates outreach.
Market Snapshots & Property Alerts – Sends automated updates on listings and market trends.