1 Answers
A:
Transition to first-party, consent-gated identifiers (login, hashed IDs) and eliminate all cross-site tracking which requires third-party cookies
Leverage Privacy Sandbox Attribution Reporting or server-side aggregated attribution to track conversions without exposing user-level data
Only store purpose-bound, minimal event fields and enforce narrow retention (e.g., 30-90 days)
he consent, attribution events, and model output can be logged in an immutable audit trail to demonstrate DPDP-compliant processing"
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