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Q:

How do we redesign attribution modeling without third-party cookies to comply with India's DPDP Rules in 2025?

  • Majnun Magbull
  • Jan 19, 2026

1 Answers

A:

Transition to first-party, consent-gated identifiers (login, hashed IDs) and eliminate all cross-site tracking which requires third-party cookies

Leverage Privacy Sandbox Attribution Reporting or server-side aggregated attribution to track conversions without exposing user-level data

Only store purpose-bound, minimal event fields and enforce narrow retention (e.g., 30-90 days)

he consent, attribution events, and model output can be logged in an immutable audit trail to demonstrate DPDP-compliant processing"

  • Annamalai
  • Jan 20, 2026

0 0

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  • Tag AI-generated meeting notes with auto-classification labels (e.g., Confidential – Internal) and apply DLP rules to block external sharing or downloads.
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  • Dinesh Kumar
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A:

  • Replace all cookie-based identifiers with first-party IDs or short-lived Privacy Sandbox tokens, resolved through a server-side token service.
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  • Dheeraj Kumar Mishra
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A:

  • Collect only purpose-critical events (signup, onboarding, KYC errors) and drop all non-essential behavioural data unless users give explicit consent.
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  • Simanchalsahu
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A:

  • Inventory all vendor integrations and replace cookie-based IDs with first-party identifiers or Privacy-Sandbox tokens so DPIAs assess real data flows.
  • Update your data flow diagrams to show how Sandbox APIs (Topics, Attribution) work and what minimal data reaches each vendor.
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