How Aruba Instant On Improves Customer Experience in Hotel Industry

How Aruba Instant On Improves Customer Experience in Hotel Industry-feature image
March 28, 2023 9 Min read

Thanks to the exponential growth in the ownership of tablets, mobile phones, and laptops, the demand for Wi-Fi access has reached its crescendo. Nowadays, people carry their smart gadgets everywhere. Whether they are on a leisure trip, business trip or dining out in a restaurant, an internet connected device will always accompany them in every nook and corner.

They expect the facility to provide them a high speed and easy to connect Wi-Fi access to post instant status on social media, access work files, send emails, listen to music, watch movies, and do many other things.

If the business doesn’t provide fast and reliable internet access, the guests may never return to the facility. There was a survey by Hotels.com that found that almost 56% of people choose fast and free Wi-Fi as the most important factor for selecting a hotel.

Moreover, guests review that highlight lethargic internet connectivity in their reviews may cause a loss of bookings, dissatisfied guests and a bad reputation in the market.

Therefore, choosing the perfect Wi-Fi access point for hospitality sector is much more important than you think. The Access Point is the backbone for your wireless network; thus, it is imperative to find the best hardware that is easy to install and can easily handle multiple connections simultaneously.

One such video conferencing hardware is Aruba Instant On that helps deliver a seamless internet experience and allows the guest to stay connected from anywhere in a hotel. It accelerates small businesses by simplifying business Wi-Fi with easy set-up, fast speed, and a mobile app.

Aruba’s Instant On Access Points are the Perfect Solution for Your Business

Aruba’s Instant On access points helps you in exceeding your customer’s expectations by offering reliable and lag free Wi-Fi experiences throughout the hotel or cafe premises.

Aruba Instant On AP11, AP12 and AP22 not only deliver stable and high-speed performance, but the WPA2/WPA3/OWE authentication, firewall, and in-built security measures ensure a worry-free network experience.

The offered range empowers you to grow your hospitality business without any dedicated IT staff and without burning a hole in your pocket. Additionally, thanks to an android or iOS application, you can have complete control of the network in the palm of your hand.

What is Aruba’s Instant On Access Points?

What is Aruba Instant On Access Points

Aruba’s Instant On AP11, AP12, and AP22 access points are simple to deploy, easy to manage and point-to-point wireless solutions for restaurants, hotels and small & mid-size businesses. Let’s dig in deeper to find out about some prominent features of these products.

  1. Aruba Instant On AP11

Suitable for small restaurants, home networking and small offices, this 802.11ac access point can provide the data rate of 300 Mbps on 2.4 GHz/ 867 Mbps on 5 GHz (.11ac) for 1167 Mbps throughput. It can support up to 50 devices simultaneously and the mesh Wi-Fi technology enables you to connect and create a large network of wireless access points without any additional cable.

With Aruba Instant On AP11 access point, you get complete visibility of the running applications, and it also allows you to block the usage of certain apps. Moreover, the WPA2/WPA3/OWE authentication delivers a secure and worry-free internet experience.

  1. Aruba Instant On AP12

This is a perfect choice for boutique hotels & bustling cafes as it is specifically designed to act as the main Wi-Fi router for the network. Instant On AP12 allows up to 75 simultaneous device access. And the 802.11k standard offers a non-disruptive and seamless experience to your guests.

Thanks to the in-built firewall and security gateway, you can separate the guest and business traffic. Plus, the WPA2/WPA3/OWE authentication ensures a secure and worry-free W-Fi access. With the customization facility, you can modify the rules for usage, add your logo, set data usage, add bandwidth rates and restrict the usage duration of external services or portals.

  1. Aruba Instant On AP22

Aruba Instant On AP22 is the best solution for hospitality sector as it provides the unparalleled efficiency and lightning-fast performance for handling up to 75 devices at the same time. This Wi-Fi 6 certified device can meet the topmost standards of interoperability and security.

This product comes with advanced features such as multi-user multiple-input multiple-output (MU-MIMO), orthogonal frequency division multiple access (OFDMA), and Wi-Fi Protected Access 3(WPA3) security certification.

Aruba Instant On AP22 is fully compatible with your old 802.11b/g/n/ac devices. Further, with the target wake time (TWT) feature, you can enhance spectral efficiency and save power by creating a schedule for when guests can connect with the access point.

Why Should You Deploy Aruba Instant On Access Points in Your Hotel?

Aruba access points can easily meet the large volume of connected devices, deliver exceptional performance, and provide blazing fast speed at a budget-friendly price. It ensures world class guest experience and serves several customers with minimal congestion. There are many other important benefits of using it at your facility.

  • Innovative Smart Rooms

From keyless doors to touch panels to control lighting and window coverings, smart devices can give your hotel a competitive edge in the domain. To use this facility, you require next generation wireless solutions.

With the ground-breaking technology of Aruba access points, you can prioritize video, voice and many other multimedia programs to offer world class experience. The 802.11b/g/n/ac standard ensures backward compliance capability with older phones, tablets and devices. 

  • Boosts Signals in Common Areas

From your hotel lobby to the parking lot, your poolside and other common areas are significant touch points for customers. Low signals, dead zones and lethargic download speed are the primary problems of shared areas, affecting the guest experience. Aruba Instant On access points are powered by SmartMesh technology and automatically increases the network coverage for shared areas. 

The strategic placement of access points throughout your hotel can also help in mitigating the connectivity issue. Moreover, you can also expand the ports to get best network solution that can handle high bandwidth demand, video walls and POS systems.

Suggested Read: Benefits of Aruba Instant On’s Cloud-Based Network Management Platform

  • Data Protection

Hotels have to manage and store a large amount of sensitive information about their guests that include credit card/debit card details, account information, home address, aadhar card details and more. Ensuring the utmost safety of data becomes more complicated when your hotel only operates on a single network and all collection occurs on that one network.

This mainly happens in one star or two-star hotels that don’t have a team of IT specialists to take care of online security issues. They are more vulnerable to data thefts, malware, phishing and password attacks. 

Aruba Instant On products come with built-in security features that automatically protect the data from cyberattacks. Furthermore, you can use the mobile application to create segregated networks, divide traffic and grant or deny user access to your staff.

Suggested Read: Six Smart Ways to Protect Data from Falling into Wrong Hands

Build Customer Loyalty by Offering Exceptional WiFi Experience

Build Customer Loyalty by Offering Exceptional WiFi Experience

As a hotel or restaurant owner, your aim would be to provide a unique, seamless, and unforgettable guest experience to build loyalty and trust. To stay ahead of the competition, you need to offer outstanding services at every step of the customer journey.

The first critical step of this journey begins by providing fast and uninterrupted Wi-Fi connectivity at your premises. No matter where your guests go in your facility, they should always stay connected.

Your restaurant, lobby, parking area, conference rooms, gym, spa and all the other facilities should provide them seamless internet connection. Therefore, you can strategically place Aruba Instant On Wireless Access Points throughout your facility to provide an unparalleled connectivity. Aruba access points allow you to connect multiple devices at the same time.

Whether your guests are indoor, outdoor or in every other area in between, if they are at your premise, they won’t experience slow download speeds, dropped calls or no signal in their device.

This will ensure a satisfied and loyal guest who does not think twice before making another booking and recommend your place to friends, family and office colleagues.

Suggested Read: Customer Loyalty Programs: Top Tips for Customer Retention

How Wireless Access Points are Beneficial for Your Employees?

Installing Aruba’s Instant On wireless access points not only improves your guest experience but also elevates your overall hotel experience. The offered devices help in improving the functions and operation of various technological aspects that include web-based platforms, remote check-in, CCTV, property management systems (PMS), remote check-in and concierge service. The efficiency and productivity of your housekeeping, front office, administrative and support staff will also increase.

Your employees can simply log in to the network and start their work from anywhere. With wider network coverage, everyone can do their tasks on the go and the more engaged and connected they are, the better it is for your business.

Suggested Read: How Aruba Instant On AP25 Can Help to Boost Employee Productivity

In a Nutshell

Wi-Fi access points in hotels & restaurant were once considered an additional amenity, but now have become the most critical aspect of the business. Facilities that don’t offer a reliable and lightning-fast network connection are at a high risk of losing revenue due to dissatisfied guests, negative reviews and missed bookings.

With Aruba’s Instant On access points, you can deliver broader and stronger wireless coverage in all departments and areas of your building.

Whether you own a small hotel in the hills or a fancy restaurant in a metro city, Aruba access points can keep you a step ahead of your competition. The offered products allow you to focus on growth instead of worrying about network or connectivity bottlenecks.

In addition, a user-friendly mobile app empowers you to add more devices and manage your business from anywhere, anytime and from any internet connected device.

Suggested Read: Grow Your Network with Aruba Instant On Devices

Written by Danish Jacob

Danish Jacob is a goal-driven and accomplished professional with over 8 years of work experience in Content Writing and Digital Marketing. He holds a degree in M.A.-(English Literature and Language) from Jaipur National University and currently pursuing an MBA in Marketing from Manipal University Jaipur. Owing to the... Read more

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