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Best Free A/B Testing Software in 2025

Popular Free A/B Testing Software

Check out our list of free A/B Testing Software. Products featured on this list are the ones that offer a free trial version & free versions. As with most free versions, there are limitations, typically time or features. If you’d like to see more products and to evaluate additional feature options, compare all A/B Testing Software to ensure you get the right product.

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Best Free A/B Testing Software

(Showing 1 - 20 of 22 products)

Most PopularNewest FirstTop Rated Products

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VWO

Brand: Wingify

4.4

4.4 out of 5

(0 user reviews)

Ease of Use 4.6

Value for Money 4.5

Features 4

Support 4.6

VWO Low-Code No-Code software empowers users to easily create powerful applications, utilizing its intuitive interface and drag-and-drop functionality.... Read More About VWO read review arrow

₹62,532

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Kameleoon

Brand: Kameleoon

4.0

4.0 out of 5

(0 user reviews)

Ease of Use 3.8

Value for Money 4.1

Features 4.5

Support 3.8

Kameleoon is a unified AB testing platform with feature experimentation and AI-powered personalization for driving business growth.... Read More About Kameleoon read review arrow

Price On Request

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GrowthBook

Brand: GrowthBook

4.6

4.6 out of 5

(0 user reviews)

Ease of Use 4.3

Value for Money 4.8

Features 4.3

Support 5

GrowthBook A/B Testing Software accelerates data-driven decision-making with seamless experimentation, empowering businesses to optimize user experiences.... Read More About GrowthBook read review arrow

$20 /Month

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Convert Experiences

Brand: Convert Insights

4.5

4.5 out of 5

(0 user reviews)

Ease of Use 4.2

Value for Money 4.5

Features 4.6

Support 5

Convert Experiences is an A/B testing tool with full-stack experimentation, AI-driven content improvements, and audience targeting.... Read More About Convert Experiences read review arrow

$499 /Month

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Omniconvert Explore

Brand: Omniconvert

4.5

4.5 out of 5

(0 user reviews)

Ease of Use 4.5

Value for Money 4.3

Features 4.2

Support 5

Omniconvert Explore is a website A/B testing, personalization and optimization platform that makes e-commerce websites user-centric, driving conversion rat... Read More About Omniconvert Explore read review arrow

$390

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ABlyft

Brand: ABlyft

4.3

4.3 out of 5

(0 user reviews)

Ease of Use 4.4

Value for Money 4.0

Features 4.3

Support 4.5

ABlyft is the expert's choice for A/B testing, which combines rocket-fast performance and data privacy assurance.... Read More About ABlyft read review arrow

Price On Request

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Coframe

Brand: Coframe

4.0

4.0 out of 5

(0 user reviews)

Ease of Use 4.1

Value for Money 4.1

Features 3.6

Support 4.2

Coframe is a tool that helps businesses compare two versions of a webpage or app to determine which one performs better regarding user engagement or conver... Read More About Coframe read review arrow

Price On Request

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Flagsmith

Brand: Flagsmith

4.4

4.4 out of 5

(0 user reviews)

Ease of Use 4.4

Value for Money 4.6

Features 4.4

Support 4.4

Empowering limitless A/B experimentation with unmatched control.... Read More About Flagsmith read review arrow

$45

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Convertize

Brand: Convertize

4.5

4.5 out of 5

(0 user reviews)

Ease of Use 4.5

Value for Money 4.3

Features 4.7

Support 4.7

Convertize comes with Smart A/B Testing, Autopilot, and Dynamic Features for an optimized and persuasive online user experience.... Read More About Convertize read review arrow

$59

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AdOptics

Brand: AdOptics

4.4

4.4 out of 5

(0 user reviews)

Ease of Use 4.3

Value for Money 4.3

Features 4.2

Support 4.7

AdOptics is a robust solution that can increase Google ad performance and conversions by 30% in 30 days using powerful ad A/B testing.... Read More About AdOptics read review arrow

$29 /Month

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CustomFit AI

Brand: Valley Monks

4.2

4.2 out of 5

(0 user reviews)

Ease of Use 4.3

Value for Money 4.4

Features 4.2

Support 4.0

CustomFit AI elevates your A/B testing with precision, speed, and affordability, delivering robust results.... Read More About CustomFit AI read review arrow

Price On Request

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ABsmartly

Brand: AB Smartly

4.1

4.1 out of 5

(0 user reviews)

Ease of Use 4.2

Value for Money 4.1

Features 4

Support 4.2

ABsmartly is a robust A/B testing solution that will help you redefine A/B testing with limitless capabilities.... Read More About ABsmartly read review arrow

Price On Request

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Adalysis

Brand: Adalysis

4.5

4.5 out of 5

(0 user reviews)

Ease of Use 4.3

Value for Money 4.5

Features 4.2

Support 5

Adalysis boosts PPC campaigns with automation, insights, and optimization for superior digital marketing performance.... Read More About Adalysis read review arrow

$127

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Plotline

Brand: Plotline

4.5

4.5 out of 5

(0 user reviews)

Ease of Use 4.4

Value for Money 4.5

Features 4.4

Support 4.8

Plotline enables product and marketing teams to create personalized in-app experiences such as stories, tooltips, and banners without relying on engineerin... Read More About Plotline read review arrow

$999

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Plerdy

Brand: Plerdy

4.4

4.4 out of 5

(0 user reviews)

Ease of Use 4.5

Value for Money 4.5

Features 4

Support 4.6

Plerdy revolutionizes your approach to conversion rate optimization with features tailored for digital success.... Read More About Plerdy read review arrow

$122 /Month

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Statsig

Brand: Statsig

4.5

4.5 out of 5

(0 user reviews)

Ease of Use 4.6

Value for Money 4.3

Features 4.5

Support 4.7

Statsig is a powerful feature management, analytics, and experimentation platform that tests, measures and controls the feature launch of the products.... Read More About Statsig read review arrow

$150

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Personyze

Brand: Personyze

4.5

4.5 out of 5

(0 user reviews)

Ease of Use 4.5

Value for Money 4.3

Features 4.5

Support 5

Personyze harnesses advanced algorithms to deliver dynamic, cross-channel experiences and optimize conversions.... Read More About Personyze read review arrow

$250 /Month

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FigPii

Brand: FigPii

4.4

4.4 out of 5

(0 user reviews)

Ease of Use 4.5

Value for Money 4.5

Features 4.3

Support 4.3

FigPii boosts conversions, elevates user experiences, and eliminates frustrations for higher revenue and customer satisfaction.... Read More About FigPii read review arrow

$150 /Month

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Webtrends Optimize

Brand: Accelerate Group

4.1

4.1 out of 5

(0 user reviews)

Ease of Use 4

Value for Money 4.2

Features 4

Support 4.3

Webtrends Optimize is a platform for website experimentation, testing, and optimization that helps improve website user experience and conversion rate.... Read More About Webtrends Optimize read review arrow

Price On Request

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Nosto

Brand: NOSTO SOLUTIONS

4.1

4.1 out of 5

(0 user reviews)

Ease of Use 4

Value for Money 4.1

Features 3.8

Support 4.6

Enhance your online store's performance with this AI-powered solution, delivering personalized shopping experiences, dynamic product recommendations, and e... Read More About Nosto read review arrow

Price On Request

Last Updated on : 16 Jun, 2025

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A/B Testing Software Comparison

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A/B Testing Software Price List In India

A/B Testing Software Cost
Top A/B Testing Software	Starting Price	Rating
VWO	₹62532.00	4.4
GrowthBook	$20.00 /Month	4.6
Convert Experiences	$499.00 /Month	4.5
Omniconvert Explore	$390.00	4.5
Flagsmith	$45.00	4.4
Convertize	$59.00	4.5
AdOptics	$29.00 /Month	4.4
Adalysis	$127.00	4.5
Plotline	$999.00	4.5
Plerdy	$122.00 /Month	4.4