Emarsys Artificial Intelligence Marketing

Core Functionalities

• Contact Management
  Store and access customer details easily in one place
• Behaviour Management
  Track actions to offer relevant content
• Templates
  Create campaigns quickly using ready-made designs
• Loyalty Management
  Reward customers and build trust easily.
• SMS Marketing
  Send targeted messages through text quickly
• Automated Workflow Optimization
  Automate tasks to save time and effort
• A/B Testing
  Compare different ideas and pick the best one.
• Dynamic Content
  Personalize messages based on customer behaviour
• User Access Management
  Control who can view and edit data.
• Behavioral Targeting
  Personalize emails based on customer needs
• Visual Editor
  Create attractive campaigns with drag-and-drop tools
• Custom Workflows
  Build workflows that fit your business needs
• Customer Journey Mapping
  Plan and track interactions step by step.
• Cart Recovery Automation
  Remind customers to finish their purchases.
• Content Marketing Automation
  Automate content sharing to stay connected
• Compliance Management
  Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
• Landing Page / Web Forms
  Helps the user create attractive landing pages which further helps them attract new customers.
• Progressive Profiling
  It collects the information from the user over time to create efficient consumer profiles.
• Social Media Automation
  Process via which content gets scheduled on social media in an automated manner.
• Through Channel Marketing Automation (TCMA)
  Helps companies with automated marketing activities across various channels.

Campaign Management

• Channel Management
  Manage campaigns across all channels easily.
• Campaign Optimization
  Improve campaigns with smart suggestions
• Omnichannel
  Reach customers through multiple platforms
• Performance Analytics
  Track campaign results in real time
• Multichannel
  Expand reach by using various platforms.
• Channel Optimization
  Ensure messages reach the right audience.
• Data Driven Optimization
  Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
• Conversion Rate Optimization (CRO)
  Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
• Advertising Management
  Process that involves planning and executing campaigns to promote a product or service
• Landing Page Optimization
  It assists the users with improving the design and layout of web pages and increases conversions.

Lead Management

• List Management
  Organize customer lists for better targeting.
• Lead Nurturing
  Build relationships with potential customers
• Segmentation
  Group customers by behaviour or interests.
• Lead Generation
  It helps in attrracting new potential customers
• Lead Qualification
  Helps the users in identify and prioritize the best leads.
• Lead Scoring
  It uplifts potential customers based on their likelihood of becoming customers.
• Leads Conversion
  It helps organization in converting potential client to prominent customers

Email Marketing

• Drip Campaigns
  Send emails in a planned sequence.
• Behavioral Targeting
  Personalize emails based on customer needs
• Cart Recovery Automation
  Remind customers to finish their purchases.
• Email Optimization
  Enhance emails for better results.
• Auto - Responders
  Send predefined messages to customers based on the choices that they make

WhatsApp Marketing

• Drip Campaigns
  Send emails in a planned sequence.
• Bulk Messaging
  Send messages to many customers at once
• Behavioral Targeting
  Personalize emails based on customer needs
• Cart Recovery Automation
  Remind customers to finish their purchases.
• Segmentation
  Group customers by behaviour or interests.
• Auto - Responders
  Send predefined messages to customers based on the choices that they make

Integrations Supported

• CRM Integration
  Link customer tools for better management.
• API Integration
  Connect with other tools for smooth data flow
• Third Party Integration
  Use external apps to boost marketing
• Barcode Integration
  Deliver clients prewritten messages depending on specified triggers.
• Event Marketing
  Method via which particular behaviours or occurrences cause an automated reaction
• Influencer Marketing
  It helps in building a partnership between influencers and brands that benefits both parties
• Project Management
  With the help of AI, organizations can manage thier projects with utmost efficiency.
• Webhooks
  Messages that are sent from one application to another, when the trigger is set.

Analytics and Reporting

• Predictive Analytics
  Forecast customer trends using AI.
• Dashboards
  View campaign data in one place easily.
• Real-Time & Actionable Insights
  Get instant updates and tips
• Heatmaps
  Helps marketers spectate their visitor's activity on their page.
• Live View
  It offers real-time insight into your audience's interactions with your marketing materials.
• PDF Report
  Allows the user to export the data in PDF format
• Session Recording
  Records visitor's interaction with the platform (including mouse movement as well)
• Visitor Tracking
  Users can analyze and track customer's activity over the platform.
• Web Form Tracking
  Allows the user to track the activities of the users once they submit the form.

Alerts & Notifications

• SMS Notification
  Receive updates through text messages
• Email Notifications
  Get alerts via email on time.
• Real-Time Alerts
  Be informed instantly about important events
• Push Notifications
  Send alerts directly to users' devices.
• In-App Notifications
  Notify users while they use the platform
• Desktop Notification
  Gives you a pop-up notification on your desktop itself.

AI Capabilities

• Predictive Analytics
  Forecast customer trends using AI.
• Customer Journey Mapping
  Plan and track interactions step by step.
• Generative AI
  Get automatic content suggestions.
• Smart Recommendations
  Receive tips to enhance campaigns.
• Subject Line Helper
  Assists the users with engaging email subjet lines