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Universe

Brand: Ticketmaster

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Universe empowers you to create, manage, and market events, with tools for ticket sales, event promotion, and audience engagement backed by Ticketmaster's global reach.

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Universe Software Overview

What is Universe?

Universe is a comprehensive event management and ticketing platform designed for organizers of all sizes. As a leading partner for general admission and timed-entry events, it provides a robust suite of tools to create, manage, promote, and sell tickets for experiences. Acquired by Ticketmaster, Universe combines the flexibility of a self-service platform with the unparalleled reach of the world's largest event marketplace. It empowers event creators to own their brand, control their customer data, and customize the entire ticketing experience, from checkout flow to post-event analytics. The platform is built to handle everything from small, independent gatherings to large-scale, established festivals and attractions, offering solutions that scale with your business needs.

Why Choose Universe?

  • Own Your Brand and Data: Unlike many platforms, Universe allows you to embed the ticket purchasing experience directly onto your website with a simple code snippet. This ensures you maintain brand consistency and, most importantly, own and control all your customer data for future marketing and growth.
  • Unmatched Marketing Reach: Leverage the power of Ticketmaster's global network. By listing your event on the world's most visible event marketplace, you gain access to over 100 million monthly visitors and more than 1,000 distribution partners, dramatically expanding your audience reach.
  • Streamlined Event Management: The platform is designed for efficiency. You can create and edit general admission or timed-entry events in minutes. Automate repetitive tasks and connect to the tools you already use with an open API and over 5,000 partner integrations available through Zapier.
  • Dedicated Expert Support: Benefit from over 40 years of global ticketing expertise. Universe provides access to local account teams to support your event at every stage, from strategy to on-site execution. Furthermore, your attendees receive professional customer support in 19 countries and 9 languages.

Advanced Features of Universe

  • Customizable Checkout Flow: Tailor the purchasing process to your specific needs. Add custom questions to gain audience insights, offer upgrades and add-ons, and create a seamless flow that converts buyers faster.
  • Advanced Reporting and Analytics: Move beyond simple sales numbers. Build and schedule customized, recurring reports to get a complete picture of your business performance, track trends, and make data-driven decisions.
  • Flexible Ticketing Options: Cater to diverse sales strategies with features like tiered ticketing, cardholder presales for exclusive access, and payment plans that make higher-priced tickets more accessible to attendees.
  • Ticketmaster Integration: Seamlessly list your event on Ticketmaster.com to tap into a massive, active ticket-buying audience and turbocharge your marketing efforts.
  • On-site Technology: Universe offers on-site solutions such as ticket scanning, at-the-door sales, RFID access control, and onsite support, depending on the plan and event requirements.
  • Dynamic Pricing: Implement flexible pricing strategies that can automatically adjust based on demand, sales velocity, or other predefined rules to maximize revenue.

Key Capabilities of Universe

  • Event Creation and Ticketing: Easily set up event pages with unlimited ticket types and add-ons. The system supports both general admission and complex timed-entry scheduling, making it ideal for attractions, tours, and festivals.
  • Sales and Payment Processing: Sell tickets directly on your website, on Facebook, or through the Universe and Ticketmaster marketplaces. The platform offers secure payment processing through Universe Payments or integration with your own Stripe account, with the flexibility to pass fees on to the buyer.
  • Marketing and Distribution: Access a powerful marketing engine that includes listing on Ticketmaster, leveraging a network of affiliate channels, and working with marketing experts who utilize the world's largest fan database to optimize your campaigns.
  • Attendee Management: Keep track of your attendees with real-time analytics and insights. Manage check-ins efficiently at the door using scanning technology and sell additional tickets on-site.
  • Permissions and Team Management: Collaborate effectively with your team by setting specific user permissions, ensuring that staff members only have access to the features relevant to their roles.

How to Use Universe?

  1. Select Your Plan: Choose from the Starter, Standard, or Pro plan based on the scale and needs of your event. For free events, the platform is completely free to use.
  2. Create Your Event: Use the intuitive event builder to create your event page. Add compelling descriptions, images, and all necessary details.
  3. Set Up Tickets and Payments: Define your ticket types, prices, and any add-ons. Configure your payment and fees structure, choosing whether to absorb fees or pass them to the buyer.
  4. Publish and Promote: Once your event is set up, publish it to start selling. Utilize the embedded widget for your website and leverage the option to list on Ticketmaster to maximize visibility.
  5. Manage and Analyze: Monitor your sales in real-time through the dashboard. Use the reporting tools to track progress and gather insights about your audience.
  6. Run Your Event: On the day of the event, use the Universe platform for scanning tickets, managing entry, and handling at-the-door sales to ensure a smooth experience for your attendees.

Universe Pricing

Universe pricing details are available on request on techjockey.com.

The pricing model is based on different parameters, including extra features, deployment type, and the total number of users. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.

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Ticketmaster Company Details

Founded Year:  1976

Ticketmaster is a ticket sales and distribution company that sells tickets for concerts, sports, and events.

Director/Founders Albert Leffler, Jerry Nelson, Jim Goodman, Peter Gadwa, Victor Gajendran
Company Size 1000+ Employees

Universe Pricing & Plans

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Universe Features

  • icon_check Event Creation & Management
    Create, organize, and manage events with customizable details, schedules, ticket types, and settings.
  • icon_check Online Ticketing
    Sell event tickets online through branded event pages with secure payment processing and delivery.
  • icon_check Event Registration
    Enable attendees to register online and manage registrations with automated confirmations.
  • icon_check Attendee Management
    Track attendee information, registrations, ticket status, and participation from one dashboard.
  • icon_check Custom Event Pages
    Build branded event pages with event descriptions, images, schedules, and registration options.
  • icon_check Mobile Ticketing
    Provide digital tickets that attendees can access, store, and present from mobile devices.
  • icon_check Event Check-In
    Speed up attendee entry using QR code scanning and real-time check-in tracking tools.
  • icon_check Payment Processing
    Accept online payments securely through integrated payment gateways and transaction tools.
  • icon_check Refund Management
    Process ticket cancellations and refunds while maintaining accurate attendee records.
  • icon_check Team Collaboration
    Allow multiple organizers to coordinate event planning, ticketing, and attendee management.
  • icon_check Integrations
    Connect with marketing, payment, CRM, and analytics platforms for streamlined operations.
  • icon_check Real-Time Dashboards
    Access live updates on registrations, ticket sales, attendee activity, and event performance.
  • icon_check Capacity Management
    Control attendee limits and manage venue capacity to prevent overbooking and overcrowding.
  • icon_check Reporting & Analytics
    Monitor ticket sales, registrations, attendance trends, and event performance through reports.
  • icon_check Email Notifications
    Send automated confirmations, reminders, updates, and event communications to attendees.

Universe Specifications

Supported Platforms
Windows Windows MacOS MacOS Linux Linux
Devices
Desktop Desktop
Deployment
Cloud-Based Cloud-Based
Suitable For
All Industries
Business Specific
All Businesses
Business Size
Individual Small Business Startups Medium Business Enterprises SMBs SMEs
Customer Support
Email Live Chat Communities
Language
English
Integration
API Integration
Training Resources
Live Online Documentation Videos

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Articles for Universe

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What is Universe ticketing?

Universe ticketing is an event management software that allows organizers to sell tickets, create events, and manage experiences, serving as a leading partner for general admission and timed-entry events. It enables direct ticket sales on an organizer's website and provides tools for event creation and management.

How much does Universe charge?

Universe pricing details are available on request on techjockey.com.

How do I create an event on Universe?

You can create an event on Universe by using its easy event creation tools, which allow you to build and edit general admission and timed-entry events in minutes. The platform provides options to host events and offers features to manage them efficiently.

Is Universe owned by Ticketmaster?

Yes, Universe is part of the Ticketmaster ecosystem, allowing events created on Universe to be listed on Ticketmaster's marketplace and leveraging Ticketmaster's global ticketing expertise and marketing resources. The platform benefits from Ticketmaster's extensive reach and support.

How do I contact Universe support?

You can contact Universe support through their online Help Center, via email support for Starter and Standard plans, or with priority email and contact center support for higher-tier plans. They also offer scalable customer support in 19 countries, across 9 languages and timezones.

Who can use Universe?

Universe is designed for a wide range of event organizers, from independent organizers and growing brands to established businesses, offering flexible plans to suit various needs for general admission and timed-entry events.

What are Universe's key features for event organizers?

Universe offers key features such as brand-first solutions for direct ticket sales and customer data ownership, easy event creation and management with reporting tools and API integrations, and unparalleled marketing reach through Ticketmaster and its distribution network.

Does Universe support custom branding for events?

Yes, Universe supports custom branding through its brand-first solutions, allowing organizers to enable direct ticket sales on their website with a single snippet of code and customize their checkout flow. This helps organizers own and control their customer data to grow their brand effectively.

Can Universe help with event marketing and distribution?

Yes, Universe offers unparalleled event marketing and distribution by listing events on Ticketmaster, accessing over 1000 distribution partners, and leveraging a team of marketing experts with access to the world's largest event and fan database. This helps expand reach and optimize digital marketing efforts.

What payment processing options are available with Universe?

Universe supports its own payment processor, Universe Payments, which includes processing fees by default, and also allows integration with Stripe for organizers who prefer to use their own payment processor. Advanced payouts are available via StripeConnect.

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Terms and Condtions

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Users with registered businesses can purchase goods from merchants on the platform to satisfy their business needs. Users are not permitted to utilize any products acquired through the platform for resale, advertising, business, or further distribution.

For each purchase made, users will receive a Tax Invoice (or 'GST invoice') that includes specific details such as:

  • the GSTIN of the user associated with their registered business, and

  • the specified Entity Name for their business.

It should be noted that not all products are eligible for GST Invoice. Only the products displayed by participating sellers with the 'GST-based Invoice Available' callout on the product description page would qualify.

Certain goods and services are not eligible to get a GST Invoice, including items with VAS, i.e., Value Added Services (e.g., Total Mobile Protection/Assured Buyback) and those involving an exchange offer at the time of purchase.

Users must ensure the accuracy of the GSTIN, and business entity name provided for the GST Invoice. Requests for corrections into GST Invoice would not be accommodated by Techjockey.com or any Seller, and any issues arising from user-provided information are the sole responsibility of users.

Techjockey.com is not liable for the GST Invoice or any associated input tax credit. To efficiently claim an input tax credit, users should select the registered place of business address as per the GST authority's data and follow the provisions of the GST Act and rules.

To claim an input tax credit, the delivery and billing addresses must match. Furthermore, input tax credits will not be granted if the delivery address and GSTIN on the invoice are from different states. In case of incorrect GST details provided during the order placement, the order will be canceled automatically.