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No, Universal Analytics data cannot be moved over into your GA4 property. Google Analytics 4 does not have any of your historical data, it is like starting over from scratch with new data.
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To separate GA4 analytics for the landing page and web app go to Admin. Then view Settings and Exclude the Query Parameters.
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Yes, cookies will go to Google analytics data.
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No, you do not need to change the Analytics.
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To exclude traffic From Google Analytics 4 add a blocking trigger. Click Tags in the left navigation. Then click the name of the tag you would like to edit. Lastly, click Triggering. To add a trigger, click Add.
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