Helium 10 Reviews & Ratings

4.7/5

“Mixed Customer Support & Subscription Issues”

I found Helium 10 support mostly helpful, but I once had a subscription issue where cancellation didn’t immediately stop billing. Support sorted it out but it took more effort than I liked.

Pros : Many customers say the support is helpful and there are excellent training resources (videos, tutorials) available.

Cons : Trustpilot reviews show some users have been frustrated by billing, cancelation, and subscription charges. Some felt support response was slow or unhelpful.

Switched from : Twikster

Reason to switch : I moved away from a tool with very bad support / billing transparency issues. Helium 10 felt more reliable overall despite occasional friction.

4.7/5

“Listing Optimization and Keyword Tools Are Excellent”

I used to struggle getting my products to rank well. Since using Helium 10’s keyword research + listing optimization tools, I’ve been able to target better phrases and refine my copy. Sales improved noticeably.

Pros : Tools like Magnet, Scribbles, Frankenstein help optimize listings. Using them, I saw improvements in ranking and conversion.

Cons : Sometimes keywords suggested are saturated or too generic, so I still have to filter heavily. Also, the mobile app is less capable than desktop.

Switched from : AMZScout

Reason to switch : Those tools were okay but fragmented. I switched to Helium 10 to unify product research + keyword + listing optimization so I don’t have to juggle multiple subscriptions.

4.5/5

“Good for Expense vs ROI, If You Use It Fully”

As I scaled my Amazon store, I started using almost all Helium 10 tools. The improvements in profits and ranking more than paid for the subscription. But when I was just starting, I felt some features went unused.

Pros : When I use many features (keyword research, advertising, listing optimization, refunds), the ROI justifies the cost. It speeds up decisions, prevents wasted ad spend, helps improve listing conversion.

Cons : If you only use a couple of tools, Helium 10 feels pricey. Some users complain about the cost/per-feature ratio.

Switched from : Chrome Extention

Reason to switch : I switched from a cheaper, minimal toolset because as my business grew, I needed more data, more visibility, more automation. Helium 10 let me plug those gaps.

4.5/5

“Subscription Complexity & Overage Surprises”

I once underestimated how many keywords or alerts I’d need. My initial plan was exceeded, I got charged extra, and had to upgrade. The platform is great, but usage can surprise you cost-wise.

Pros : Powerful suite if you use its full power; many sellers report they got significant business growth after using Helium 10.

Cons : : Some users on Trustpilot complain about unexpected charges, cancelled plan issues, difficulty in managing add-ons or extras. Also feeling like lower usage plans don’t get full value.

Switched from : Magento

Reason to switch : I left a flat-fee tool because it had weak data; when switching to Helium 10, I accepted more complex pricing for better tools—but I needed to budget carefully to avoid surprises.

4.5/5

“Strong Data Accuracy & Frequent Feature Upgrades”

I tested Helium 10 side by side with my internal numbers and although not perfect, it's close enough for decisions. Feature upgrades give me confidence they are keeping pace with market needs.

Pros : Helium 10 data is fairly accurate, and the team continually adds upgrades and recent additions around AI PPC, improved metrics etc.

Cons : Even with “accurate” data, some estimates (especially competitor sales) are just that, estimates. They can differ from reality. Also cost of upgrades is sometimes steep.

Switched from : QuickSell

Reason to switch : I left tools that stagnated because new Amazon behavior (algorithms, ad formats, policies) changed—Helium 10’s active development means I get updated tools instead of being left behind.

4.5/5

“Game-Changing Product Research Tool”

I switched to Helium 10 because I kept bouncing between different tools for product idea, keyword data, and listing analytics. With Helium 10 I get almost everything in one platform, which streamlined my workflow a lot.

Pros : Helium 10 helps me quickly identify winning products, estimate demand, and check competition with tools like Black Box and Xray. It saves hours of manual Amazon research.

Cons : There are so many tools that it can be overwhelming, especially when you’re new. Also, the cost for full access can be high.

Switched from : Jungle Scout

Reason to switch : I moved from Jungle Scout because while JS is solid for product discovery, Helium 10 gave more comprehensive features—keyword tools, profitability analytics, refund features and that made it worth the extra investment.

4.5/5

“Learning Curve but Good Educational Resources”

When I first subscribed, I was overwhelmed by all the modules. But the training helped. Over time, I use more tools and understand how to interpret the data.

Pros : Helium 10 has many training materials (Freedom Ticket, webinars, tutorials) that helped me ramp up. The documentation is fairly good.

Cons : Because of its depth, getting up to speed takes time. Some features are advanced and require understanding of Amazon deeply; newbies may feel lost.

Switched from : Vendoo

Reason to switch : I chose Helium 10 over simpler tools because I wanted to grow, and while simpler tools had faster start, I’d soon hit limits. Helium 10 gave room to scale and learn.

4.5/5

“Good Market Tracker & Competitive Intelligence”

To stay ahead, I need to monitor competitors. With Helium 10’s Market Tracker and Alerts, I can spot new competitors, pricing changes, or listing issues early and react quickly.

Pros : Tools that let me monitor competitors, see trending products, see marketplace movement, get alerts for hijackers or listing issues are very valuable.

Cons : Some alerts are too generic, false positives happen. Also, some competitive data still lags or is approximated.

Switched from : Baaz App

Reason to switch : : I left a basic tool that required me to manually track competitors. Helium 10’s alerts + tracking features reduce manual effort and give me real-time awareness.

4.3/5

“All-In-One Suite for Amazon Sellers”

Earlier I used multiple specialized tools (one for keyword, one for listing, one for ads). Moving to Helium 10 meant I could manage everything in one dashboard. That synergy improved efficiency.

Pros : Helium 10 offers over 30 tools (advertising, listing, refunds, inventory). It handles nearly every part of my Amazon FBA business.

Cons : Because of its breadth, some tools feel less polished or advanced compared to specialized competitors; also, the learning curve is steep.

Switched from : AMZScout

Reason to switch : I switched because switching between tools, maintaining subscriptions, data sync issues, etc., was a drag. Helium 10 gave me a unified platform.

4.3/5

“Powerful Refund & Inventory Tools”

Lost FBA inventory or returns used to cost me silent losses. Using Helium 10 tools, I recovered money I'd have missed and improved my inventory turnover.

Pros : Features like Refund Genie, Inventory Protector, Alerts help me avoid lost revenue, avoid stocking issues, and monitor listing health.

Cons : Sometimes automated refunds don’t always process perfectly; inventory forecasts can be off if market conditions shift quickly.

Switched from : Business Bustle

Reason to switch : I moved away from manual inventory & refund tracking because I was missing value; Helium 10 automates much of that so I capture revenue I would’ve lost.