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CleverTap

Brand: Clevertap

  • 3.7

  • 12 Ratings & 12 Reviews

An all-in-one marketing automation and customer engagement platform that helps users to create solid relations with their customers.

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₹6,000 excl.GST
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CleverTap Software Overview

What is CleverTap?

A specialized customer engagement and marketing automation software that helps brands create strong customer-user experiences and helps them retain their most important clients. CleverTap allows businesses to create strong bonds with customers and assist them throughout their lifecycle. With an easy-to-use user interface, CleverTap has helped several organizations streamline and automate their workflow.

Apart from that, this platform is stacked with eleven types of messaging channels, and features like data collection, in-depth reports on customer insights, omnichannel marketing, etc. allow the user to work with utmost efficiency.

Why Choose CleverTap?

CleverTap is a great marketing automation software for a number of reasons. Some of them are listed below:

  • Advance AI Capability: Offers its own generative AI that helps marketers determine the best real-time engagement tactics. It helps provide better lead generation and lead scoring.
  • Highly Customized Campaigns: Features like push alerts, triggered messaging, and planned offers help create personalized, targeted marketing programs. These help marketers create personalized campaigns.
  • High-end Segmentation: Helps with easy selection of the right message to forward to the right customer.
  • Easy Dashboard Creation: This allows you to create visually appealing reports and dashboards with ease. Simply enter the data, choose the template, and choose the chart of your liking. Lastly, make other changes if required, and you get your desired dashboard.
  • Automated Workflow Optimization: Businesses make use of CleverTap's automated process optimization to maximize efficiency and provide smooth, customized experiences for their clients.

Additional Features of CleverTap

There are various additional functionalities of CleverTap, that make it special. Some of them are as follows:

  • Customer Data and Analytics: Offers automated segmentation, powerful analytics, and useful insight to leverage big data and enable customized consumer interaction.
  • Experimentation & Optimization: Provides multiple optimization techniques like Email Optimization, Website optimization, Performance Monitoring, and Optimization to boost customer engagement.
  • Personalization: Allows you to segregate your customers based on their demographic, and real-time interactions and then recommend the user with the best-personalized solution.
  • Campaign Orchestration: This enables you to automate your customer’s interactions using a variety of customizable channels as per their interest and preference.
  • RenderMax: A CleverTap technology that helps in increasing the possibility that an alert would pop up on every possible device. Customer retention, enhanced customer engagement, and higher conversion rates are some of the features that tag along with RenderMax.

Who are the Potential Users of CleverTap?

CleverTap is developed for businesses of various sizes and domains, ranging from startups to large companies. Here is the list of industries that use CleverTap:

  • Gaming: Game-developing industries use CleverTap as they research people’s interests and then market their products as per their preferences. Using CleverTap integration, companies can also provide in-game pop-ups and reward notifications.
  • B2B industries: CleverTap is used by various B2B companies under which the marketers are helped in retaining the customers, lead nurturing, and customer engagement.
  • Lifestyle Applications: Software that provides health and fitness services makes use of CleverTap as they need to send reminders and pop-ups to their customers and keep them engaged and up to date.
  • Telecommunication industries: Telecommunication industries use CleverTap, as it aims to increase the number of clients as much as possible. The more, the merrier. They actively seek customer engagement by luring them with personalized offers.
  • Finance industries: Financial service providers like banks provide their customers with features like transactional emailing, data segmentations, and data management.

Key Takeaways of CleverTap

Let’s rewind and grab some key takeaways from CleverTap.

  • CleverTap helps businesses provide data collection, segmentation, predictive analytics, and campaign optimization as their functionalities. This helps the organization grow and generate more revenue.
  • With the help of CleverTap, companies can customize interactions and personalize the messages in accordance with the customer’s lifecycle and assist them if needed.
  • CleverTap is very smart in engaging its customers. It is equipped with various games that allow marketers to create and manage customer’s needs and work on them accordingly.
  • It has helped customers calculate the most accurate ROI value and suggest cost-saving techniques.

CleverTap Pricing

Users can avail CleverTap by choosing either of the three services that it provides. The Essential pack is the starter pack that costs ₹6,000/month. It provides all the basic functionalities that are just enough for a user to perform most of the marketing tasks with ease and get familiar with the platform.

The other two packages, i.e., Advance and Cutting Edge are both customizable packages, wherein the user holds the power to decide which feature must be included and which shall be excluded. To know about the pricing of these two subscriptions, users must set up a meeting with the CleverTap’s sales team.

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Clevertap Company Details

Founded Year:  2013

CleverTap is the all-in-one engagement platform that helps brands unlock limitless CLV by helping them create personalized experiences

Director/Founders Anand Jain, Sunil Thomas, Suresh Kondamudi
Company Size 501-1000 Employees

CleverTap Pricing & Plans

Essentials
Key Features
  • Push Notifications
  • Templates
  • Campaign Optimization
  • Segmentation
  • Landing Page / Web Forms
  • Lead Generation
  • Visitor Tracking

Calculated Price

6000 Exclusive of all taxes
    • Licenses

      Licenses
      Licenses
    • Monthly

      Monthly
      Monthly

Key Features

  • Push Notifications

  • Templates

  • Campaign Optimization

  • Segmentation

  • Landing Page / Web Forms

  • Lead Generation

  • Visitor Tracking

CleverTap Features

Core Functionalities

  • icon_check Landing Page / Web Forms
    Helps the user create attractive landing pages which further helps them attract new customers.
  • icon_check SMS Marketing
    Facilitates the users with a strategy that uses text messages to engage customers and generate sales.
  • icon_check Automated Workflow Optimization
    Helps in boosting marketing efficiency by automating repetative tasks.
  • icon_check A/B Testing
    Enables you to compare two versions of your page using the same URL making it easier for you to select the superior version.
  • icon_check Dynamic Content
    Produces personalized campaigns as per users' interests, behavior, and preferences.
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Custom Workflows
    Allows the user to streamline their workflow and educates them about the sections that need attention.
  • icon_check Customer Journey Mapping
    Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Content Marketing Automation
    Automate content creation, scheduling, and distribution to engage audiences across channels.
  • icon_check Behaviour Management
    A marketing technique that targets consumers with personalized content based on their past activity.
  • icon_check Templates
    Ready-to-use email and campaign templates
  • icon_check Progressive Profiling
    It collects the information from the user over time to create efficient consumer profiles.
  • icon_check Compliance Management
    Ensure all marketing campaigns follow legal and industry regulations with automated compliance checks.
  • icon_check Contact Management
    Automatically organize, track, and nurture leads and contacts for personalized marketing outreach.
  • icon_check Loyalty Management
    Allows the users to strategize design patterns, manage, and analyze loyalty programs.
  • icon_check Social Media Automation
    Process via which content gets scheduled on social media in an automated manner.
  • icon_check Through Channel Marketing Automation (TCMA)
    Helps companies with automated marketing activities across various channels.
  • icon_check User Access Management
    Allotting access to a specified user, as per their level of importance in the workflow
  • icon_check Visual Editor
    Helps in quickly assembling campaigns by dragging and dropping elements.

Campaign Management

  • icon_check Channel Management
    Manage multiple marketing channels seamlessly for consistent messaging and performance tracking.
  • icon_check Campaign Optimization
    Improve conversion rates, enhance user engagement and increase ROI.
  • icon_check Omnichannel
    Omnichannel enhances customer experience across all platforms, boosting engagement, satisfaction, and conversions.
  • icon_check Performance Analytics
    Enables marketers to track, analyze, and optimize marketing campaign performance across different channels in real-time
  • icon_check Multichannel
    To plan, execute, and measure marketing tasks across multiple channels.
  • icon_check Channel Optimization
    Analyze and optimize marketing channels to maximize ROI with real-time performance insights.
  • icon_check Landing Page Optimization
    It assists the users with improving the design and layout of web pages and increases conversions.
  • icon_check Data Driven Optimization
    Uses analytical tools and data to enhance systems, procedures, and decision-making capabilities
  • icon_check Conversion Rate Optimization (CRO)
    Boost conversions by automating A/B testing, user behavior analysis, and performance improvements.
  • icon_check Advertising Management
    Process that involves planning and executing campaigns to promote a product or service

Lead Management

  • icon_check Lead Generation
    It helps in attrracting new potential customers
  • icon_check Lead Nurturing
    It engages with the potential customers to encourage them to make further purchases
  • icon_check Lead Qualification
    Helps the users in identify and prioritize the best leads.
  • icon_check Leads Conversion
    It helps organization in converting potential client to prominent customers
  • icon_check Segmentation
    Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check List Management
    Helps in organizing, maintaining, and optimizing lists of potential customers or leads
  • icon_check Lead Scoring
    It uplifts potential customers based on their likelihood of becoming customers.

Email Marketing

  • icon_check Auto - Responders
    Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns
    Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Email Optimization
    Segments your email in an optimal manner

WhatsApp Marketing

  • icon_check Auto - Responders
    Send predefined messages to customers based on the choices that they make
  • icon_check Drip Campaigns
    Sends personalized promotional emails at predetermined intervals, as per the user's demographic
  • icon_check Behavioral Targeting
    Delivers messages and advertisements based on the users' activity.
  • icon_check Cart Recovery Automation
    A tactic that sends automated messages to users who abandon their online shopping carts.
  • icon_check Segmentation
    Helps in separating customers as per their choice, behaviour and their pattern.
  • icon_check Bulk Messaging
    Facilitating the user with the feature of sending a huge number of text messages on multiple channels and individuals in one go.

Integrations Supported

  • icon_check CRM Integration
    Integrate CRM systems to automate lead nurturing, sales processes, and track customer interactions.
  • icon_check Third Party Integration
    Allows the user to integrate with several thrid party applications with ease.
  • icon_check API Integration
    Ability to connect two or more applications via APIs.
  • icon_check Barcode Integration
    Deliver clients prewritten messages depending on specified triggers.
  • icon_check Event Marketing
    Method via which particular behaviours or occurrences cause an automated reaction
  • icon_check Influencer Marketing
    It helps in building a partnership between influencers and brands that benefits both parties
  • icon_check Project Management
    With the help of AI, organizations can manage thier projects with utmost efficiency.
  • icon_check Webhooks
    Messages that are sent from one application to another, when the trigger is set.

Analytics and Reporting

  • icon_check Predictive Analytics
    Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Visitor Tracking
    Users can analyze and track customer's activity over the platform.
  • icon_check Real-Time & Actionable Insights
    Real-time data analysis with immediate data-driven recommendations for action.
  • icon_check Heatmaps
    Helps marketers spectate their visitor's activity on their page.
  • icon_check Live View
    It offers real-time insight into your audience's interactions with your marketing materials.
  • icon_check PDF Report
    Allows the user to export the data in PDF format
  • icon_check Session Recording
    Records visitor's interaction with the platform (including mouse movement as well)
  • icon_check Web Form Tracking
    Allows the user to track the activities of the users once they submit the form.
  • icon_check Dashboards
    Projects the user's data in a visual format

Alerts & Notifications

  • icon_check SMS Notification
    Keeps the customer notified of the changes via text messages.
  • icon_check Email Notifications
    You would be notified of the alterations that takes place in the campaign onto your email
  • icon_check Push Notifications
    A powerful tool that helps in converting clients to prominent customers
  • icon_check In-App Notifications
    Facilitates the user with notification with-in the app as well.
  • icon_check Desktop Notification
    Gives you a pop-up notification on your desktop itself.
  • icon_check Real-Time Alerts
    Allows companies to instantly send clients tailored and pertinent marketing messages.

AI Capabilities

  • icon_check Predictive Analytics
    Helps the users with analyzing the data using advance ML algorithms.
  • icon_check Customer Journey Mapping
    Enables marketers to design and oversee automated customer journeys through a variety of media.
  • icon_check Generative AI
    The system automates creating emails, ads, social media posts, images and product descriptions.
  • icon_check Smart Recommendations
    Provides the user with engaging content that could uplift the organization's revenue and reputation.
  • icon_check Subject Line Helper
    Assists the users with engaging email subjet lines
CleverTap Demo Video play icon

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CleverTap Specification

Supported Platforms
Ubuntu Ubuntu Windows Windows MacOS MacOS Linux Linux
Devices
Desktop Desktop Mobile Mobile Tablet Tablet iPad iPad
Deployment
Web-Based Web-Based
Suitable For
All Industries
Business Specific
All Businesses
Business Size
Small Business Startups Medium Business Enterprises
Customer Support
Email Communities
Language
English
Training Resources
Webinars Documentation Videos

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CleverTap Reviews

3.7

Out of 5

img

Overall Rating

Based on
12 Verified Reviews

Rating Breakdown

  • Features 3.9
  • Value for Money 3.7
  • Ease of Use 3.6
  • Customer Support 3.5

79% Recommend this Product

Add Review

Pros

  • "The platforms provide the ability to analyze customer behavior and provide real-time recommendations and have made it easier to engage with my audience effectively."

    Dharani DhungelAug 12, 2024

  • "The platform’s user-friendly interface makes it easy to set up and manage these campaigns, even for someone who isn’t professional like me."

    Ankita Aug 5, 2024

  • "The best part about how easy it is to set up campaigns and track their success. I also liked the excellent customer service offered by CleverTap."

    Anupam Shah Jun 25, 2024

Cons

  • "The only downside I’ve encountered is that the platform sometimes takes a while to load large datasets. "

    Biru Aug 13, 2024

  • "While I’ve had a positive experience overall, I’ve noticed that the platform can be a bit slow when dealing with large datasets. "

    Dharani DhungelAug 12, 2024

  • "One area where CleverTap could improve is in its documentation. "

    Ankita Aug 5, 2024

CleverTap Video Review

youtubeVideoId

4.3

“CleverTap Honest Review - Watch Before Using”

Review by: HelperDog

a ravi kiran A

Product Manager

Industry: SAAS User since: 1-2 years

3.6

Reviewed on: Aug 12, 2024

Techjockey Verified

“Improved Your Engagement with CleverTap’s Multi-Channel Communication Features”

CleverTap’s multi-channel communication capabilities enhanced my ability to engage with customers.

Pros

CleverTap’s multi-channel communication features have been a significant asset for boosting customer engagement. The platform supports a wide range of channels. The integration of these channels into a single platform makes it easy to manage and optimize my communication strategies.

Cons

No issues so far

Switched from Brevo

Reason to switch

I chose CleverTap because it offered more comprehensive multi-channel communication features and better integration compared to brevo.

tushar vadhavana

Project Manager

Industry: SAAS User since: 6-12 months

3.6

Reviewed on: Jul 16, 2024

Techjockey Verified

“Streamline Your Campaign Management with CleverTap’s Automation Tools”

CleverTap’s automation features have streamlined my campaign management, allowing me to create and manage complex workflows with ease. The platform’s ability to automate routine tasks has improved efficiency and consistency in my marketing efforts.

Pros

CleverTap’s automation tools have changed my campaign management. The automation of routine tasks has saved me a significant amount of time and improved the consistency of my marketing efforts.

Cons

One limitation is the initial setup for automation workflows, which can be complex and time-consuming.

Reason to switch

I chose CleverTap because its automation tools provided greater flexibility and depth compared to ActiveCampaign.

Dipak Kapadi

Co-founder

Industry: SAAS User since: 6-12 months

3.6

Reviewed on: Aug 13, 2024

Techjockey Verified

“Enhances User Experience with CleverTap’s the best”

CleverTap’s strong focus on personalization and segmentation has greatly enhanced my marketing campaigns. The platform’s ability to deliver highly targeted messages based on detailed customer insights has improved engagement and conversion rates.

Pros

CleverTap stands out in personalization and segmentation. Further, the platform allows me to create highly targeted campaigns based on detailed customer data and behavior. This level of personalization has led to better engagement and conversion rates.

Cons

The extensive segmentation options can sometimes bit disturbing and setting up complex campaigns might require a lot of initial effort. There’s also a bit of a delay when processing large customer segments, which can impact the timeliness of campaign deployment.

Reason to switch

I switched to CleverTap because it offered more advanced personalization and segmentation capabilities compared to Mailchimp. The enhanced targeting and customer engagement features were crucial for my marketing strategy.

See All CleverTap Reviews

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Which operating system does CleverTap support?

CleverTap Lead Management Software is compatible with Windows operating systems.

Which operating system does CleverTap Software Support?

CleverTap Software is compatible with Ubuntu, Windows, Linux and MacOS.

Is there any CleverTap Software App?

CleverTap Software app is not available for Android and iOS app users.

What is the deployment type of CleverTap Marketing Automation Software?

CleverTap marketing automation software supports web-based deployment.

How much does CleverTap Software Cost?

CleverTap price in India starts at INR6000 at techjockey.com.

Who are the potential users of CleverTap Software?

CleverTap Software is typically used by all industries to help businesses drive growth through personalized marketing strategies.

Is there any free demo for CleverTap Software?

Free demo of CleverTap is available at techjockey.com.

Is CleverTap Software Free?

CleverTap Software is not available for free. You can connect with our product experts to know more about the pricing plans.

Does this product offer a free trial?

Yes, CleverTap Marketing Automation Software offers a free trial.

How can you download CleverTap Software?

CleverTap Software installation is not required, as it is web-based. Just open the Setup Wizard to get started.

How does CleverTap Software Work?

CleverTap Software analyzes user data to deliver personalized messages and optimize marketing campaigns across multiple channels.

CleverTap Questions

Q:

How to setup Web push notifications in CleverTap?

Richard PolashRozario Aug 11, 2024
A:

To set up web push notifications in CleverTap, follow the steps given below:

  • Open your Clevertap account
  • Navigate to the CleverTap dashboard
  • Go to Settings and click Engage
  • Select Channels and choose Web Push
  • Choose the Safari Web Push toggle under the Safari Web Push section
  • Input your credentials
  • Press Save.
Shiv Kanojiya Aug 11, 2024
A:

To set up mobile push notifications in CleverTap, follow the steps given below:

  • Open your Clevertap account
  • Navigate to the CleverTap dashboard
  • Go to Settings and click on Channels
  • Select Mobile push
  • Find Push Impressions
  • Select the vertical ellipsis
  • Choose Setup push impressions
  • Enable the Mobile Push toggle
  • Press Save to enable the option.
PRAKASH VERMA Aug 11, 2024
Q:

How to create a content flow in Clevertap?

Shiv Kanojiya Aug 11, 2024
A:

To create a content flow in CleverTap, follow the steps given below:

  • Open your CleverTap account
  • Go to the dashboard
  • Navigate to the Analytics tab
  • Click on Flows and select Content Flows
  • Choose Start of Flow
  • Select the property value and the event you want to start the flow with
agriya leena Aug 11, 2024
Q:

How to create an event flow in Clevertap?

jagdishbhai padiya Aug 11, 2024
A:

To create an event flow in CleverTap, follow the steps given below:

  • Go to the dashboard
  • Navigate to the Analytics tab
  • Click on Flows
  • Select Event Flows
  • Select Start of Flow
  • Choose up to 16 events to be part of the flow.
Nilankur Das Aug 11, 2024
Q:

How to analyze an event in CleverTap?

Kalyan Kumar Aug 11, 2024
A:

To analyze an event in CleverTap, follow the steps given below:

  • Open your CleverTap account
  • Navigate to dashboard
  • Go to Analytics and click on Events
  • Filter by segments and choose the event
  • If you want, you can further filter by segment behavior
  • Press on View details.
ankit yadav Aug 11, 2024
See All CleverTap Questions

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Terms and Condtions

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Users with registered businesses can purchase goods from merchants on the platform to satisfy their business needs. Users are not permitted to utilize any products acquired through the platform for resale, advertising, business, or further distribution.

For each purchase made, users will receive a Tax Invoice (or 'GST invoice') that includes specific details such as:

  • the GSTIN of the user associated with their registered business, and

  • the specified Entity Name for their business.

It should be noted that not all products are eligible for GST Invoice. Only the products displayed by participating sellers with the 'GST-based Invoice Available' callout on the product description page would qualify.

Certain goods and services are not eligible to get a GST Invoice, including items with VAS, i.e., Value Added Services (e.g., Total Mobile Protection/Assured Buyback) and those involving an exchange offer at the time of purchase.

Users must ensure the accuracy of the GSTIN, and business entity name provided for the GST Invoice. Requests for corrections into GST Invoice would not be accommodated by Techjockey.com or any Seller, and any issues arising from user-provided information are the sole responsibility of users.

Techjockey.com is not liable for the GST Invoice or any associated input tax credit. To efficiently claim an input tax credit, users should select the registered place of business address as per the GST authority's data and follow the provisions of the GST Act and rules.

To claim an input tax credit, the delivery and billing addresses must match. Furthermore, input tax credits will not be granted if the delivery address and GSTIN on the invoice are from different states. In case of incorrect GST details provided during the order placement, the order will be canceled automatically.