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Pardot Marketing
Pardot Marketing
Pardot Marketing
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Pardot Marketing Automation

Sold by : Salesforce

61%

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About Pardot Marketing Automation

 

Pardot provides a set of features for business users to increase productivity and perform core functions accurately. Depending on the size and requirements of your organization, you can pick the best pricing plan.

Automation through Pardot further reduces the need for your employees to handle monotonous tasks so that they can focus on critical tasks at hand and apply creative skills for problem solving. Real-time alerts with marketing automation tool allow you to have a birds’ eye view of the process so that you can make smart decisions and achieve operational efficiency.



Product Features

  • Effortless email marketing - You connect with your customers through email, so make sure you’re getting the most out of your efforts. Pardot helps you create beautiful email campaigns that deliver.
  • Smarter lead generation - Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, forms, search tools and social connectors.
  • Streamlined Lead management - Increase engagement and sell faster by reaching the right customers at the right time.
  • ROI Reporting - Measure and track campaign performance, and draw insights based on your data. Tie your individual closed leads back to marketing efforts, Analyze campaign success by channel and initiative, Connect your marketing efforts to your sales data.
  • Real Time Alerts - Connect at the right time, every time, Be the first to respond to hot prospects and see what’s happening in between sales calls, Get alerts via email, desktop or your mobile device.


About the Company
Pardot, B2B marketing automation by Salesforce, offers a marketing automation solution that allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform. Together, Pardot and Salesforce empower every rep to act in the moment of engagement, and every marketer to drive greater results from campaigns.

Sold By : Salesforce

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Pardot Marketing Automation Features

Intelligent lead nurturing that adapts to your audience. Build, test, and push send with confidence. Automatically send emails based on triggers including time, interactions and other custom parameters Make the most of your database by re-engaging dormant leads Build, test, send, and report — all in one visual interface.
Use data to personalize the customer experience Display targeted offers on your website and landing pages Seamlessly shift nurturing and email paths as you uncover new information
Keep your forms short and your visitors happy. Progressive profiling collects new information at each interaction Drag-and-drop builder for quick form creation Validate email addresses, instantly sync data and augment with Data.com
Finally understand the impact of your SEM and SEO efforts. Integrate Google AdWords to determine true campaign ROI Track revenue from natural search terms Analyze keyword performance to improve your performance
Deliver the personalized experience today’s buyers expect. Content that changes based on prospect engagement Automatic segmentation so you can target more effectively Custom from address and signature based on the assigned account manager
Connect at the right time, every time. Be the first to respond to hot prospects See what’s happening in between sales calls Get alerts via email, desktop or your mobile device
Connect seamlessly with Salesforce CRM. See how marketing efforts translate to sales dollars Give sales access to important customer insights without interrupting their workflows Unlock the power of the Salesforce AppExchange
Measure and track campaign performance, and draw insights based on your data. Tie your individual closed leads back to marketing efforts. Analyze campaign success by channel and initiative. Connect your marketing efforts to your sales data. Understand how customers move through your sales funnel from click to close. Check the health of your funnel at a glance. Identify where opportunities are getting stuck. Adapt marketing efforts to close deals more quickly.
Understand how all of your channels work together to generate leads and accelerate pipeline. Tie programs like webinars and live events to revenue. See how each customer interacts with you across channels. Instantly analyze the true value of your Google AdWords campaigns.

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Pardot Marketing Automation Specifications

Pardot Marketing Automation Reviews

61% Highly Recommended

OVERALL 4.3 star-icon

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We love to hear from our buyers! If you have used the solution already, why not share your thoughts and help others make the right purchase.

PARAG MUTHA

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Sep 23 2017

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Pardot Marketing Automation FAQs

Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.
Leveraging marketing automation, your sales and marketing teams can work as a single, cohesive team to automate and optimize your leads as they move from the top of the funnel, down to the bottom, where sales are made. MARKETING AUTOMATION HELPS YOU: Generate more leads Qualify and prioritize your leads Nurture those leads to a sales-ready state Manage all of your email marketing campaigns Report on the success of your campaigns Marketing departments save time and resources with an easy-to-use platform that makes it simple to manage all your campaigns in a single solution. Your campaigns run on autopilot while you spend time on all the other things you need to do to become more successful. With marketing automation you have a 360-degree view of how your prospects are interacting with you and the tools to turn them into customers.
Marketing automation gives you the tools to manage a large database of leads without missing out on opportunities. For businesses who are looking to streamline the transfer of leads from marketing to sales, improve lead quality and get in first with the hottest leads, marketing automation provides the framework you need to transform the relationship between your sales and marketing teams and empower your sales reps to sell smarter.

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