WATI provides an advanced set of features compared to WhatsApp Business, for high-level CRM integrations, automation, and multi-agent support for greater team coordination. WhatsApp Business suits small businesses that are merely looking for basic communication features such as auto-responses and quick replies.
On the other hand, WATI suits a business that would require higher scalability, deep analytics, and integration with other third-party applications like Zoho, HubSpot, and Shopify. This makes WATI an even stronger business tool to help firms achieve streamlined customer support, sales, and marketing through WhatsApp.