Knowing the nuances of analytics and data mapping for your business

Can you imagine getting lost in a new place without a GPS or map? The same thing happens when your business works without a mapping data software. Data mapping is basically the process of linking data from one information system of the business from another information system. Predefined set of methods are used to connect to these data sets.

Data mapping is makes decision-making more data-driven which helps minimize various potential issues that lead to lower sales and profits. With data mapping, managers and other stakeholders have access to vast amounts of actionable information and they can easily understand large amounts of data without confusion that results from isolated databases.

Data is a lot easier to use out of the box when you visualize it. It is easier to analyse and review visual data as it is represented in a more structured format. The benefits of data mapping are endless. Let’s have a look at them.

Benefits of Data Mapping

Right data mapping can work wonders for your business. It not only keeps updated records, but has following benefits as well:

You get each and every data about the company in an organized format.

Make faster decisions with the easily accessible information.

Data mapping helps in increasing efficiency in various business operation.

As customer relations improves, sales and profit also increases.

It gives the managers and workers ability to identify any emerging trends and act on them.

Data Mapping Techniques

Transform your data with different data mapping techniques. Use different information and represent them visually as one. These techniques include:

Data-driven mapping: It is a technique which involves evaluating data from two different sources. It happens simultaneously using relevant statistics. This type of analysis is performed to discover complex relationships the different data sets.

Transformation logic: This technique is used to generate applications used for data mapping.

Semantic Mapping: This technique is very similar to the auto-connect feature that is used in graphics mapping. Semantic mapping only discovers the exact matches between different data columns.

Data Mapping Software

The well-equipped tools which are used for data mapping are used to map data and build customer relations.

Different companies are generating new software applications to help map data. Their tools and features that help regulate customer service through real-time customer data. Software like IBM Cognos, Microsoft SharePoint and InetSoft Style Intelligence can help in data mapping by generating visual charts and graphs.

Data Mapping is Universal

Data mapping is not specific to any domain. It can make a difference in any business. For example, if you are into e-commerce, you can use data mapping to calculate how sale of discounted items can influence the overall sales. Or a business that deals with investments can use data mapping to analyse the reasons why investments go up or down in value.

It is mandatory in 2019 to use a data mapping software if you want to make your business intelligent. You need to utilize data mapping software for when you’re looking to make your business smarter. Data mapping helps to link different programs and uses them for research purposes. Find data that benefits your business with data mapping software.

Check more business and technology related blogs!

Riya Basu

Riya Basu, a core member of the content team at, has previously worked with several brands related to lifestyle, travel, education and f&b. She is a YouTuber who creates videos around fashion, food and fitness. A photography enthusiast, she loves to write stories around people and places.

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Riya Basu

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