Best Instagram Video Editor & Maker Apps Free and Paid

With Instagram’s growing focus on video-type content; creators, marketers, and businesses on the platform have also shifted to the same for their consistent growth. You can still post images, but videos, stories, and IGTV have taken a huge role in driving engagement.

However, just creating a highly engaging video is not enough. Editing it in a way to make it look more appealing while conveying information is also important. So, does this mean that you must spend tons of money on hiring someone else or doing an editing course yourself? Not really.

This blog covers some of the popular Instagram video editing apps that are easy to use for non-professional editors. These Instagram video maker apps can help you drive traffic and connect to your followers.

Suggested Read: Top Free Video Editing Software

What are Instagram Video Editing Apps?

Instagram video editing apps and software are Instagram-based or third-party editors that provide powerful editing options to video content creators for Instagram. You can edit stories, reels with music, and video clips easily as per your requirement. These apps let users have more control over their editing than the basic editing options built-in on Instagram.

15 Free Instagram Video Editing Apps for Reels, Stories & More

There are several Instagram video editing apps that you can use for free. Some of them are:

Instagram Video Editors	Pricing	Key Features
Kinemaster	Free, in-app purchases	Import/ Export, Asset store, Color filters, Playback, Visual effects, Keyframe animation
Animoto	Free, paid plans starting at INR 210/month	Music library, Aspect ratiooptions, Storyboard templates, Branding, Layouts & collages
Filmora Go	Free, in-app purchases start at INR 45/ item	Music styles, Timeline view, Templates, Playback speed, Aspect ratio options, HD Export, Keyframe animation
Apple Clips	Free	Aspect ratio options, soundtracks, Pan & zoom, Background animations, Import songs
iMovie	Free	Storyboards, Trailer templates, Themes & styles, Soundtracks
Inshot	Free, in-app purchases start at INR 75.35 per item	Customized filters, Aspect ratio options, 4K video export, Text fonts, Transitions
EasyCut	Free, in-app purchases start at INR 75.39 per item.	Templates, Custom Backgrounds, Video speed control, Text styles, Color correction & grading, HD export
Movavi	7-day free trial, pricing starts at INR 1899/ year	Aspect ratio options, Snapshot, Video speed control, Keyframe animation, Multiple export formats
Wave	Free, paid plans start at INR 1217.14/ month	Templates, Multiple video formats with auto-resizing, Video filters, Aspect ratio options, Fonts
Vimeo Create	Free, In-app purchases starting at INR 532.73/ item	Soundtrack library, video templates, Aspect ratio options, Precision timeline editing, Branding, analytics
WeVideo	Free, in-app purchases starting at INR 10/ item	Templates, Text titles & captions, Speed control, Multiple video formats, Branding, Audio export, Cloud storage
Magisto	Free, in-app purchases starting at 75.44/ item	Templates, Song library, Branding, Analytics tracking, Password protected Video links
VideoShow	Free, in-app purchases starting at INR 75.44/ item	Speed control, Music library, 4K exports, Fonts & text styles, templates
Adobe Premiere Rush	Free, in-app purchases starting at INR 379.76/ item	Templates, Speed control, Multitrack timeline, Preset & manual color correction, Aspect ratio options
Mojo	Free, in-app purchases starting at INR 249/ item	Templates, Text overlays, Aspect ratio changes, Branding, Soundtrack

Instagram Video Editing Apps for Reels (Best Instagram Reels Editing App)

Filmora Go

Filmora Go is one of the best video editing apps for Instagram reels that provides filters, animated text, audio, backgrounds, stickers, and more. You can add music from featured options or your own voiceovers in the background.

It also has options for special effects like blur, glitch, split screen, etc. You can save the reels to camera roll before posting. This reels editing app works for both beginners and professionals.

Filmora Go Key Features

1000+ music styles
Timeline view for managing multiple timelines
Templates for quick video creation
200+ emojis and stickers
Playback speed adjustment
Aspect ratio adjustment
HD Export
Keyframe animation tool

Pros

Royalty-free music library
Picture in picture

Cons: Ads in free version of this Instagram reels video editing app.

Filmora Go Free or Paid? This Instagram reels editing app is free to install. In-app purchases start at INR 45.00 per item.

Animoto

Animoto is an Instagram video editor that provides templates to help beginners get started easily. You can upload videos and images to the template of your choice through a simple drag and drop functionality.

The app also offers customization options for fonts, colors, music, transitions, text, etc. The video can be easily shared on social media platforms like Instagram and Facebook.

Animoto Key Features

Music library with 3000+ licensed songs
Aspect ratio adjustment (Landscape, square, portrait)
Storyboard templates
Branding with fonts, colors, logo
Layouts & collages
Logo-based watermark

Pros

Works on mobile, laptops, tablets
No limit on the number of videos
Stock footage library from Getty Images

Cons: Bugs reported

Animoto Free or Paid? There is a free plan with Animoto branding for non-professionals who want basic editing. In-app purchases are available on the iOS app. Pricing for the web version starts at INR 290/ month when billed annually.

Instagram Video Editing Apps for iPhone

Here are some of the apps that can be used for editing videos on iPhones:

Apple Clips

Apple Clips is an Instagram video maker that offers filters, animated text, stickers, effects, speech bubbles, images, memojis, music, and more for making and editing Instagram videos.

You can arrange the order of the clips and trim them as per your needs. You can share the videos through messages, mails, or directly to Instagram with a single tap.

Apple Clips Key features

Aspect ratio adjustment
100+ soundtracks that fit to video length
Pan & zoom animations
Background animations
Import songs from music apps like GarageBand

Pros

Live title captions for voiceovers in different languages
Import & edit ProRes videos
Augmented reality (AR) effects
Option to connect mouse, Bluetooth keyboard, and mouse for quick editing

Cons: Glitches reported in adding music, stickers, fonts, etc.

Apple Clips Free or Paid? This Instagram reels video editing app is free to install and use.

iMovie

iMovie is a great tool for creating beautiful IGTV videos quickly. Users simply have to select the images and video clips they want to include. Transitions, title, and music are added automatically.

Users have the option to add custom backgrounds, sound effects, voiceovers, etc. You can record, split, trim, or even delete the clips. It also supports split screen and green screen. The video can be saved at up to 4K 60FPS or exported to Instagram.

iMovie Key Features

20 Storyboards for video types
14 trailer templates with original scores and graphics
8 themes with transitions, music, titles
20 styles with fonts, title layouts, color palettes, music, filters
130+ soundtracks that fit to video length

Pros:

Video recording within the app
Clean user interface
Picture in picture

Cons: More editing options for clips needed

IMovie Free or Paid? iMovie software is free to download and use.

Instagram Video Editing Apps for Android

InShot

InShot is a highly popular Instagram video editor that offers several tools for creating content. You can split, merge, cut, flip, and crop the clips to quickly create a video.

You can add featured music, music extracted from videos, or your voice to the video. Final videos can be converted to MP4 format and shared on Instagram with a single click.

InShot Key Features

Customized filters
Aspect ratio adjustment
4K video export
Several text fonts
55+ transitions like glitch, slice, fade in/out
1000+ animated stickers/ emojis

Pros

Video speed control from 0.2x to 100x
No crop video maker
Collage layouts
Slideshow maker
Freeze moments

Cons: Lags reported with large files

InShot Free or Paid? The app is free to install. In-app purchases start at INR 75.35 per item.

EasyCut

EasyCut allows both beginners and professionals to edit and create videos for Instagram. It is one of the best video editing apps for reels and stories. You can add filters, effects, transitions, stickers, emojis, music, voiceovers, and more to the videos.

Video clips can be cropped, sliced, trimmed, rotated, blurred, flipped or merged with other clips without impacting the quality significantly.

EasyCut Key Features

Free templates
Background customization
Video speed control
Text styles for subtitles
Color correction & grading
HD export

Pros

Collage maker
Video compression
No limit on video length

Cons: Alignment of audio with video can be an issue

EasyCut Free or Paid? This Instagram video maker app is free to install. In-app purchases start at INR 75.39 per item.

Instagram Video Editing Apps for PC

Movavi

Movavi Instagram video editor lets users create engaging videos that can be shared easily. You can add filters, voiceovers, titles, transitions, pre-made intros, special effects, and the like. Multiple video clips can be organized in any order with easy drag and drop.

You can also modify the sound and length of clips. The editor provides a favorite list option for filters, transitions, etc. so that you can re-use them without wasting your time in search.

Movavi Key Features

Aspect ratio adjustment
Snapshot capture
Video speed adjustment
Keyframe animation
Multiple export formats including MP4

Pros

Simple user interface
Picture in picture
Works offline
Royalty free music collection
Chroma Key for backgrounds

Cons: Cannot save entire audio length in free version

Movavi Free or Paid? This Instagram video maker app has a 7-day free trial period. The windows version is available at a starting price of INR 1899/ year.

Wave

Wave video editor is one of the best video editing apps for reels, Instagram stories, and other videos. You can choose from the available media or add your own images, music, stickers, animated text, GIFs, and more. The content created on this Reels editing app can be shared on social media, emails, or embedded on websites.

Wave Key Features:

1000+ templates
30+ video formats with auto-resizing
Color video filters
Aspect ratio adjustment (horizontal, vertical, square)
350 fonts

Pros:

Thumbnail maker
Royalty free audio library with 300,000+ tracks
Stock library of templates & assets
Live streaming
No limit on the number of videos

Cons: Issues with audio and video alignment

Wave Free or Paid? This Instagram video maker app has a free plan for basic editing of videos with duration up to 15s. Pricing starts at INR 1217.14/ month.

Instagram Story Video Editing Apps

Vimeo Create

Vimeo Create is an AI-powered IG stories editor that enables users to create customized videos with different stickers, styles, layouts, soundtracks, filters, text animations, and more. It also has editing options like trimming, cropping, and snap-to-grid to create an Instagram story.

You can organize the assets in folders to keep track of them. Further, videos can be downloaded, embedded on websites, or posted directly to Instagram.

Vimeo Create Key Features

Licensed soundtrack library & stock assets
3000+ video templates for ads, reels, stories, posts, etc.
Aspect ratio adjustment (landscape/ square/ portrait)
Precision timeline editing
Custom logos and brand colors for branding
Analytics dashboard for monitoring video performance

Pros:

Easy navigation
Works on laptops, PCs, tablets, mobiles
Mailchimp integration

Cons: No stock media in the free version of this IG stories editor

Vimeo Create Free or Paid? It is available for free download. In-app purchases start at INR 532.73 per item.

WeVideo

WeVideo instagram video editing app can be used for Instagram ads, stories, and other types of videos. You can add images and videos with a simple drag and drop. Also, you can trim, flip, split, crop, merge, or resize video clips.

Customization choices are available for text, filters, animations, voiceovers, music, logo, etc. You can publish the content on multiple social media platforms including Instagram at once.

WeVideo Key features

Video templates
Text titles & captions
Speed control
600+ audio, graphics media, video formats
Branding with colors, logo, fonts
Audio export
Cloud storage

Pros

Royalty free images and illustrations
Royalty free music tracks
Works on laptops and mobiles

Cons: More font options should be available.

WeVideo Free or Paid? It has a free plan that offers publishing time of 5 minutes/ month. Paid plans for the web version of this IG stories editor start at INR 379.58 per month when billed annually. In-app purchases start at INR 10 per item.

Instagram Video Editing Apps with Music

Magisto

Magisto is one of the best video editing apps for Instagram reels that lets you upload images and videos for editing. You have the option to choose your editing style. This AI powered tool also provides features for cutting, merging, trimming, and rearranging video clips.

You can also customize the videos with filters, stickers, orientation, effects, fonts, graphics, text, colors, music, etc. The content created on this reels editing app works well for all brands and can be shared on email, messaging apps, or Instagram.

Magisto Key Features

Ready-made templates based on occasion
Licensed library of songs
Custom branding
Object detection
Analytics tracking
Password protected links for private videos

Pros

Can be accessed on laptops, PCs, and mobiles
Upload your own thumbnail
Upload media from Google Photos or iStock
Collage & Slideshow maker
Cloud storage for videos

Cons: No watermark removal in free version of this Instagram reels video editing app

Free or Paid (Pricing): After a 7-day free trial, annual pricing for the web version starts at INR 380.23/ month. In-app purchases of this Instagram reels editing app start at INR 75.44 per item.

Kinemaster

Kinemaster is an easy-to-use video editing app for creating professional Instagram videos. It enables users to trim or merge clips, choose backgrounds, add images, insert text, and more.

You can even record voiceovers and add voice changers. The video can be saved as a .kine file in 4K at up to 60FPS or shared directly on Instagram.

Key Features of Kinemaster

Import/ Export option
Asset store with 2,500+ videos, fonts, transitions, etc.
Color filters and adjustment tools
Playback for multiple videos at once
8 blending modes for visual effects
Keyframe animation tool

Pros

Works for both iOS and Android
Custom font installation
Chroma key option

Cons

Ads in free version
Users have reported freezing of phone screen occasionally

Kinemaster Free or Paid?:It is free to download. In-app purchases start at INR 151.52.

Instagram Fan Account Video Editing Apps

VideoShow

VideoShow editor enables beginners to easily create and edit videos for posting on fan accounts. It supports video reversal, splicing, playback, doodling, and compression. You can add stickers, filters, GIFs, animations, music, sound effects, live dubbing, and much more to each clip.

With its no crop mode and square theme, posting on Instagram becomes easy. Apart from Instagram, you can repurpose content to suit other audio or video-based apps.

Key Features

Speed adjustment
Licensed music with volume control
4K exports
Fonts & text styles for subtitles
Ready-made Video templates

Pros

Low learning curve
Audio extractor from videos
No duration limits
Support for 30 languages

Cons: No watermark removal in free version

VideoShow Free or Paid? The app is free to install. In-app purchases start at INR 75.44. Pro IOS version can be purchased at INR 4568.47.

Adobe Premiere Rush

Adobe Premiere Rush is an AI-powered video editor that allows users to choose from freeform and automatic editing styles. In the case of automatic editing, this tool uses AI to include the best moments from the footage and create a fan account video.

Freeform style lets you customize videos with transitions, filters, text, etc. The final video can be exported to social media platforms like Instagram.

Adobe Premiere Rush Key Features

In-built templates
Speed adjustment
Multitrack timeline
Preset & manual color correction
Aspect ratio adjustment

Pros

Works on laptops and mobiles
Cloud sync
Picture in picture

Cons

Bugs reported
Ability to add more layers of audio/ video tracks for fan accounts needed

Adobe Premiere Rush Free or Paid? The app is free to install. In-app purchases start at INR 379.76 per item. It is also available as a part of Creative Cloud with a starting price of INR 797.68 per month.

Best IG Stories Editor

Mojo

Mojo is an easy-to-use app for small businesses and content creators who want to make Instagram stories, reels, and social media posts. You can add various text styles, special effects, background music, animated stickers, filters, and even your own images and videos. The edited videos can be saved to the photo library or shared directly to Instagram.

Mojo Key Features

500+ animated templates
Text overlays
Aspect ratio adjustment (portrait, square, landscape)
Branding with logos, fonts, and colors
Soundtrack for stories with several pages

Pros

Collage maker
Royalty free audio library
Stock photo collection

Cons: Single click background removal not in free version

Mojo Free or Paid? It is free to install. In-app purchases begin at INR 249 per item.

Conclusion

Depending on your purpose and the device you use, you can try any of these apps for creating Instagram content and growing your account. Most of them have a free plan and are easy to use.