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mParticle

Brand : Rokt Inc

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mParticle Pricing & Plans

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mParticle Features

  • icon_check Data Collection Capture customer events from web, mobile, OTT, and server sources using reliable SDKs and APIs.
  • icon_check Customer Profiles Combine user data from multiple touchpoints into a single, continuously updated customer profile.
  • icon_check Identity Resolution Match and merge user identities across devices, channels, and sessions using deterministic rules.
  • icon_check Data Processing Process and forward customer events in real time to power instant analytics and personalization.
  • icon_check Audience Segmentation Build dynamic audiences using behavioral, demographic, and event-based criteria.
  • icon_check Event Taxonomy Management Standardize event names and attributes to ensure clean, consistent data across teams.
  • icon_check Data Routing & Integrations Send customer data to analytics, marketing, advertising, and data warehouse tools seamlessly.
  • icon_check Quality Control Validate, filter, and block bad data before it reaches downstream systems.
  • icon_check Consent & Privacy Management Enforce user consent, GDPR, CCPA, and privacy preferences across all data destinations.
  • icon_check User Attribute Management Create, update, and manage user attributes to enrich profiles and targeting logic.
  • icon_check Real-Time Personalization Enable personalized experiences by activating data instantly across engagement platforms.
  • icon_check Data Warehouse Sync Stream customer data directly into cloud data warehouses for analytics and modeling.
  • icon_check Role-Based Access Control (RBAC) Control data access with roles and permissions for admins, marketers, and analysts.
  • icon_check Audit Logs & Monitoring Track configuration changes, data flows, and user actions for compliance and debugging.
  • icon_check Scalable Handle high-volume data streams reliably with infrastructure built for enterprise scale.

mParticle Specifications

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  • Windows MacOS Linux
  • Desktop
  • Web-Based
  • Hospitality, Retail, Media House, Tours and Travels , Finance , Entertainment
  • All Businesses
  • Small Business, Startups, Medium Business, Enterprises
  • Email, Communities
  • Videos
  • English

mParticle Reviews and Ratings

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Rokt Inc Company Details

Brand Name Rokt Inc
Information Rokt is an ecommerce marketing technology that enhances the value of transactions through personalized experiences.
Founded Year 2012
Director/Founders Ben Voltz, Bruce Buchanan, Justin Viles
Company Size 501-1000 Employees
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