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Ometria

Brand: Ometria

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A customer data platform that collects and analyzes customer data to create personalized marketing campaigns and improve customer engagement.

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Ometria Software Overview

What is Ometria?

Ometria is a customer data platform mainly designed for retail businesses to better understand and engage their customers. It collects data from multiple sources like websites, apps, emails, and physical stores, and combines it into one place to create a complete customer profile.

The platform cleans and organizes this data so businesses can easily analyze customer behavior, preferences, and buying patterns.

It uses AI and analytics to segment customers into different groups based on their actions and interests, helping companies target the right audience.

Ometria also enables businesses to create personalized marketing campaigns across channels such as email, SMS, ads, and mobile apps, and can automate these campaigns based on real-time customer activity.

It provides detailed reports and insights to track performance and improve marketing strategies. Being cloud-based, it integrates easily with other systems like CRM and eCommerce platforms.

Why Choose Ometria Software?

  • Retail-Focused Platform: Built specifically for retail marketing needs.
  • Unified Customer Data: Combines data from multiple sources into one system.
  • Single Customer View: Creates a complete profile of each customer.
  • AI-Powered Platform: Uses AI (Architect) for smarter marketing decisions.
  • Advanced Segmentation: Groups customers using behavior and preferences.
  • Predictive Insights: Predicts customer actions and future trends.
  • Real-Time Data Processing: Updates customer data instantly.
  • Cross-Channel Marketing: Runs campaigns across email, SMS, ads, and more.
  • Personalized Campaigns: Delivers tailored messages to each customer.
  • Marketing Automation: Automates customer journeys and campaigns.
  • Omnichannel Experience: Connects all customer touchpoints seamlessly.

Benefits of Ometria Software

  • Improves Customer Engagement: Helps businesses interact better with users.
  • Boosts Customer Retention: Encourages repeat purchases and loyalty.
  • Data-Driven Decisions: Provides insights for smarter strategies.
  • Powerful Analytics Reporting: Tracks performance with detailed reports.
  • High ROI Potential: Improves marketing efficiency and returns.
  • Faster Campaign Execution: Launch campaigns quickly with automation.
  • No Data Silos: Centralizes all customer data in one platform.
  • Integrated CDP plus Marketing Platform: Combines data and execution in one tool.
  • Reduces Tech Complexity: Eliminates need for multiple separate tools.
  • Easy Data Integration: Connects with CRM, apps, POS, and more.
  • Dynamic Content Templates: Offers ready-to-use marketing templates.
  • Smart Product Recommendations: Suggests products based on behavior.
  • Real-Time Audience Building: Creates audiences instantly for campaigns.
  • Secure Data Management: Ensures privacy and compliance.
  • Customer Journey Automation: Automates full customer lifecycle marketing.

Ometria Pricing

Ometria price is available upon request, as listed on Techjockey. The pricing model is based on different parameters, including extra features, deployment type, and the total number of users. For further queries related to the product, you can contact our product team and learn more about the pricing and offers.

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Ometria Company Details

Brand: Ometria

Founded Year:  2013

Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day.

Director/Founders Alastair James, Djalal Lougouev, Ivan Mazour, James Dunford Wood
Company Size 101-500 Employees

Ometria Pricing & Plans

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Ometria Features

  • icon_check Identity Resolution
    Link fragmented customer data from multiple touchpoints into unified profiles using advanced matching and stitching logic.
  • icon_check Predictive Modeling
    Calculate customer lifetime value and churn risk using machine learning algorithms trained specifically on retail data.
  • icon_check Broadcast Builder
    Design and deploy large-scale marketing messages across various channels using a centralized, template-driven interface.
  • icon_check Journey Orchestration
    Create automated, multi-stage customer paths that trigger specific actions based on cross-channel interaction history.
  • icon_check Consent Management
    Centralize and enforce customer privacy permissions across all integrated systems to ensure regulatory data compliance.
  • icon_check Data Consolidation
    Aggregate diverse data streams from ERP, website, and mobile apps into a centralized repository for holistic analysis.
  • icon_check Dynamic Content
    Embed personalized product recommendations and offers into messages that update at the moment a customer opens them.
  • icon_check Customer Segmentation
    Build complex audience groups using a combination of historical, behavioral, and predicted customer characteristics.
  • icon_check Reporting
    Access detailed dashboards that track campaign performance, revenue attribution, and customer growth across all channels.
  • icon_check Templates
    Utilize modular design components that automatically adapt layout and content based on device type and user preferences.
  • icon_check API Connectivity
    Facilitate two-way data transfers between the platform and external tech stacks using standardized RESTful API endpoints.
  • icon_check Alerts & Notifications
    Send targeted notifications directly to mobile applications based on real-time location or app interaction triggers.
  • icon_check Behavioral Tracking
    Capture and record user interactions on websites and mobile apps to provide a granular view of the customer experience.
  • icon_check Audit Logs
    Maintain comprehensive records of all platform changes and data access events to support internal security and governance.
  • icon_check Frequency Capping
    Use AI to determine the optimal number of messages per user to maximize engagement while minimizing unsubscribe rates.
  • icon_check Channel Affinity
    Determine which communication medium—email, SMS, or push—is most effective for reaching specific customer segments.
  • icon_check A/B Testing
    Conduct controlled experiments on subject lines, content, and send times to identify high-performing campaign variants.
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Ometria Specifications

Supported Platforms
Ubuntu Ubuntu Windows Windows MacOS MacOS Linux Linux
Devices
Desktop Desktop
Deployment
Cloud-Based Cloud-Based
Suitable For
Retail
Business Specific
e-commerce Retailers
Business Size
Medium Business Enterprises MSMBs
Customer Support
Email Communities
Language
English
Integration
API Integration
Training Resources
Videos
AI Features
AI Integrated
Compliance Regulation
CCPA CPRA

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Ometria Review

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How much does Ometria Software cost?

Ometria price is available upon request, as listed on techjockey.com.

Is there a mobile app available for Ometria Software?

No, the Ometria mobile app is not available on iOS and Android.

Which operating systems are compatible with Ometria Software?

Ometria is compatible with Ubuntu, Linux, Windows and MacOS operating systems.

Does Ometria Software offer a free trial?

No, Ometria does not offer a free trial.

How does Ometria Software function?

Ometria collects customer data from multiple sources, uses AI to analyze behavior, and automates personalized marketing campaigns across channels.

Who uses Ometria Software?

Ometria is mainly used by retail brands, eCommerce businesses, and marketing teams to manage customer data and campaigns.

Is a free demo available for Ometria Software?

Yes, Ometria offers demos and product walkthroughs to showcase its platform features.

Is Ometria Software available for free?

No, Ometria is not available for free.

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Terms and Condtions

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Users with registered businesses can purchase goods from merchants on the platform to satisfy their business needs. Users are not permitted to utilize any products acquired through the platform for resale, advertising, business, or further distribution.

For each purchase made, users will receive a Tax Invoice (or 'GST invoice') that includes specific details such as:

  • the GSTIN of the user associated with their registered business, and

  • the specified Entity Name for their business.

It should be noted that not all products are eligible for GST Invoice. Only the products displayed by participating sellers with the 'GST-based Invoice Available' callout on the product description page would qualify.

Certain goods and services are not eligible to get a GST Invoice, including items with VAS, i.e., Value Added Services (e.g., Total Mobile Protection/Assured Buyback) and those involving an exchange offer at the time of purchase.

Users must ensure the accuracy of the GSTIN, and business entity name provided for the GST Invoice. Requests for corrections into GST Invoice would not be accommodated by Techjockey.com or any Seller, and any issues arising from user-provided information are the sole responsibility of users.

Techjockey.com is not liable for the GST Invoice or any associated input tax credit. To efficiently claim an input tax credit, users should select the registered place of business address as per the GST authority's data and follow the provisions of the GST Act and rules.

To claim an input tax credit, the delivery and billing addresses must match. Furthermore, input tax credits will not be granted if the delivery address and GSTIN on the invoice are from different states. In case of incorrect GST details provided during the order placement, the order will be canceled automatically.