Sprout Social Alternatives & Competitors

Overview of Sprout Social Alternatives

Sprout Social is a powerful and widely used social media management platform, offering tools for scheduling, monitoring, reporting, and engagement. However, it may not be the perfect fit for every business due to its pricing, feature set, or specific use case limitations. If you’re looking for Sprout Social alternatives that better suit your team size, budget, or integration needs, this guide covers the top competitors like Hootsuite, Buffer, Zoho Social, Sendible, Sprinklr, and Social Champ. These alternatives to Sprout Social are packed with unique strengths that range from budget-friendly options to enterprise-grade functionality. It allows you to tailor your social media strategy effectively.

Is Sprout Social No Longer Meeting Your Social Media Needs?

While Sprout Social is a leader in the social media space, there are several reasons why users consider switching to apps similar to Sprout Social:

• High Pricing Tiers: Sprout Social’s plans can be expensive, especially for small businesses or solo marketers.
• User Limits: Each plan limits the number of users unless you pay significantly more.
• Learning Curve: The platform is robust but may feel overwhelming for beginners.
• Feature Overlap: Some users report paying for features they don’t use.
• Limited Custom Branding: White-labeling features are limited compared to some competitors.
• Analytics Limitations: Basic reports may fall short of what larger teams require.
• Customer Support Access: Premium support is not available on lower-tier plans

Top Suggestions for Sprout Social Alternatives

Below are the best apps like Sprout Social that help manage social channels efficiently and affordably. Whether you’re an agency, enterprise team, or solopreneur, there's a tool on this list for you:

• Hootsuite

Compared to Sprout Social, Hootsuite has a more flexible pricing structure and supports a higher number of social profiles in its plans. However, Sprout Social typically offers a more intuitive UI and in-depth reporting/analytics features, which makes it stronger for brands focused on strategic insights. While Hootsuite is ideal for users who value scheduling and collaboration, it can feel clunkier and more outdated than Sprout’s polished experience. Hootsuite is great for marketing teams that need collaboration tools and advanced features.

Best for: Large teams and agencies managing multiple clients
Platform: Cloud-based

Key Features of Hootsuite:

• Unified dashboard for all social platforms
• Bulk scheduling and automated publishing
• In-depth analytics with customizable reports
• Social listening and engagement monitoring

• Buffer

Buffer is known for its simplicity and focus on content scheduling and publishing. It is more affordable than Sprout Social, making it the first choice for small businesses, solo creators, and budget-conscious users with lightweight needs. However, Buffer’s analytics and listening features are limited compared to the data-rich insights Sprout provides. Buffer is easier to use for straightforward scheduling and queueing, while Sprout Social delivers an enterprise-ready suite that covers customer engagement, competitor tracking, listening, and advanced analytics.

Best for: Solopreneurs, creators, and small teams
Platform: Cloud-based

Key Features of Buffer:

• Simple post scheduling and queue management
• Calendar view and engagement tracking
• Link shortening and analytics integration
• Landing page builder for social campaigns

• Zoho Social

Zoho Social is a cost-effective alternative to Sprout Social that integrates well within the Zoho ecosystem. It is ideal for businesses already using Zoho CRM or other Zoho apps. In comparison to Sprout Social, Zoho Social offers strong collaboration features and CRM integration at a lower price point. However, it may not scale well for large agencies.

Best for: Small businesses and Zoho CRM users
Platform: Cloud-based

Key Features of Zoho Social:

• Smart scheduling based on audience behavior
• CRM integration for lead tracking
• Live stream monitoring of brand mentions
• Team collaboration with roles and permissions

• Sendible

Sendible is tailored more for agencies managing multiple clients and branding. It offers white-labeling and strong CRM features. Sendible outperforms Sprout Social in terms of client management and email reporting. However, it doesn't match Sprout’s high level of user experience or its superior analytics dashboard. Sendible is more affordable, especially for agencies.

Best for: Marketing agencies and growing teams
Platform: Cloud-based

Key Features of Sendible:

• Content calendar and approval workflows
• White-label client dashboards
• RSS auto-posting and Canva integration
• Social listening and sentiment analysis

• Sprinklr

Sprinklr is a high-end, enterprise-grade platform that goes far beyond social media management. It also focuses on customer experience, advertising, and AI-driven insights. While Sprout Social is also enterprise-friendly, Sprinklr is built for global organizations with complex workflows and massive data needs. That said, Sprinklr has a steep learning curve with higher price tag which is an overkill of SMBs.

Best for: Enterprises managing global social strategies
Platform: Cloud-based

Key Features of Sprinklr:

• Omnichannel publishing and AI-based moderation
• Deep analytics and customer insights
• Unified customer experience management
• Workflow automation and enterprise integrations

• Social Champ

Social Champ is a newer, easier, and budget-friendly tool for entry-level users and small teams. Compared to Sprout Social, it is much more limited in scope but offers excellent value for small teams or solopreneurs looking for a no-frills publishing platform. While it lacks Sprout’s advanced reporting, listening, and inbox management, it’s an accessible option for users who don’t need the bells and whistles of a premium platform. Best for: Startups and freelancers looking for value
Platform: Cloud-based

Key Features of Social Champ:

• Queue, bulk, and repeat posting options
• Social inbox and unified feed
• AI writing assistance for captions
• Basic analytics and Canva integration

Comparison of Sprout Social Competitors

How to Choose the Right Sprout Social Alternatives?

When selecting software similar to Sprout Social, consider these factors:

• Business Size & Team Needs: Freelancers or small businesses may benefit more from Buffer or Social Champ, while Hootsuite and Sprinklr are suited to larger teams.
• Feature Focus: Need content scheduling only? Go with Buffer. Looking for analytics and listening? Try Sendible or Hootsuite.
• CRM Integration: If you’re using Zoho CRM, Zoho Social offers seamless syncing.
• Agency Needs: Sendible’s white-labeling and client workflows make it a strong choice.
• Budget Constraints: Social Champ and Buffer offer affordable, straightforward plans.

Which Tool Similar to Sprout Social Is Right for You?

Here’s a breakdown of ideal apps similar to Sprout Social for different use cases:

Techjockey’s Verdict

Hootsuite, Buffer, Zoho Social, Sendible, Sprinklr, and Social Champ all offer strong alternatives to Sprout Social. Whether you’re looking for affordable social media management, white-label tools for clients, or an enterprise platform with AI-powered features, there’s an option that can align with your goals. For smaller teams, Buffer and Social Champ deliver great value. Agencies and mid-sized businesses may find Sendible or Hootsuite ideal. And for enterprise social teams, Sprinklr’s robust ecosystem could be the best long-term solution. Want help comparing tools based on your budget or marketing needs? Our software advisors are ready to help.