OOMS CRM

Customer Data Management (CDM)

• Contact Management
  Store, track, and organize all your client contact details.
• Account Management
  Maintain records of every company account and activity.
• Activity History
  Review past interactions, calls, and emails anytime
• Customer Profiles
  Build comprehensive profiles with data on preferences, interactions, and purchase history.
• Contact Segmentation
  Group contacts based on behavior, demographics, or interests for personalized engagement.

Sales Management

• Lead Management
  Capture and manage leads from different sources efficiently
• Order Management
  Handle customer orders and track progress smoothly.
• Sales Automation
  Automate repetitive sales tasks and focus on conversions.
• Workflow Automation and Management
  Set rules to streamline business processes.
• Quote Management
  Generate accurate, branded quotes and proposals to accelerate sales processes.
• Opportunity & Pipeline Management
  Visualize and track deals through stages from lead generation to closing.
• Contract Management
  Managing contracts from their creation, execution, and performance tracking to their eventual termination.
• Sales Forecasting
  Predict future sales and revenue using historical data and current opportunities.
• Territory Management
  Assign, monitor, and optimize sales territories to improve regional sales efforts.
• Deal Management
  Organize, prioritize, and manage deals, ensuring timely follow-up and closure.

Marketing Automation

• Event-Triggered Workflows
  Send automatic messages or updates based on customer actions.
• Email Marketing
  Design and send personalized email campaigns, track opens, clicks, and conversions.
• Campaign Management
  Plan, execute, and monitor marketing campaigns across channels and touchpoints.
• Lead Nurturing
  Engage and educate leads over time with targeted content to move them toward conversion.
• Customer Journey Tracking
  Monitor and analyze the customer journey from awareness to purchase.
• Customer Segmentation
  Group customers based on behavior, demographics, or preferences for tailored campaigns.
• Automated Campaigns
  Automatically trigger campaigns based on customer behavior, interests, or milestones.

Data Sourcing / Integrations

• API Access
  Connect OOMS CRM with your existing business tools.
• Third Party Integrations
  Sync data across multiple apps and services
• Data Import/Export
  Easily import/export customer and business data in bulk or via integration with other systems.
• Social Media Integration
  Manage social media accounts and track customer engagement directly within the CRM.
• Calendar Integration
  Sync CRM with calendars to schedule and manage appointments and follow-ups.
• Email Marketing Tools Integration
  Connect CRM with email platforms like Mailchimp or SendGrid for seamless campaigns.
• Marketing Tools Integration
  Integrate with marketing platforms (e.g., Google Ads, HubSpot) to enhance campaign effectiveness.
• eCommerce Integrations
  Sync CRM with eCommerce platforms like Shopify, WooCommerce for a unified customer experience.
• Interactive Voice Response (IVR) Integration
  Integrate CRM with IVR systems to manage customer calls and enhance support.

Collaboration Tools

• Team Communication
  Improve communication among team members
• Task / Activity Management
  Assign and track tasks for each member.
• Document Sharing & File Storage
  Store and share files safely in one location.
• Omnichannel Support & Engagement
  Provide consistent customer support across multiple channels, including email, chat, and social media.

Security & Compliance

• Role-Based Access Control (RBAC)
  Restrict access based on user roles for better security.
• Audit Trail
  Keep a record of all actions taken in the system for transparency.
• Data Encryption
  Encrypt data both at rest and in transit to safeguard customer information.
• Backup & Disaster Recovery
  Ensure business continuity with secure backups and disaster recovery plans.
• GDPR & Data Privacy
  Comply with regulations such as GDPR, HIPAA, and CCPA. to protect customer privacy.

AI & Machine Learning

• Predictive Analytics
  Leverage AI to predict future trends, sales, and customer behavior for better decision-making.
• Lead Scoring
  Use AI to score leads based on their likelihood to convert, helping prioritize sales efforts.
• Chatbots
  Automate customer interactions with AI-driven chatbots to assist or direct inquiries efficiently.

Reporting & Analytics

• Predictive Analytics
  Leverage AI to predict future trends, sales, and customer behavior for better decision-making.
• Custom Dashboards
  Create personalized dashboards to visualize key metrics and data relevant to your business.
• Real Time Analytics
  Monitor and analyze real-time data to make timely, informed decisions.
• Sales Performance Reports
  Track individual and team sales metrics, including revenue, win rates, and pipeline health.
• Customer Insights
  Analyze customer behavior and interactions to gain actionable insights for better engagement.
• Campaign Performance
  Measure the effectiveness of marketing campaigns, including ROI, reach, and conversion rates.
• Forecasting & Trends
  Use historical data to forecast future sales and trends for improved business planning.
• Performance Tracking
  Monitor team performance across various functions, tracking progress against KPIs.

Alerts & Notifications

• Event-Triggered Notifications
  Receive alerts for new leads, updates, and deadlines.
• Custom Workflow Alerts
  Create custom alerts for specific workflows or actions, ensuring nothing gets missed.
• System Errors/Failures
  Receive immediate notifications for any system failures or errors for quick resolution.
• Customer Interaction Alerts
  Get notified when customers engage with emails, forms, or other touchpoints.
• Workflow Trigger Alerts
  Alert users when specific workflow conditions or triggers are met.
• SLA Violations
  Receive notifications when service level agreements are breached or approaching deadlines.
• Lead Activity Alerts
  Get alerts when leads take important actions (e.g., filling out a form or making a purchase).

Others

• Case Management
  Track and resolve customer support cases effectively.
• Dashboards
  View business insights and performance metrics visually.
• Alerts & Notifications
  Email or in-app alerts for upcoming deadlines or updates.
• Custom Fields
  Personalize forms and reports based on your company’s needs.